--- title: "Neon: search popularity and Share of Search in New Zealand" description: "A New Zealand subscription streaming service for movies and TV series, owned by Sky. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/neon" publisher: "Brandwave" --- # Neon: search popularity and Share of Search in New Zealand A New Zealand subscription streaming service for movies and TV series, owned by Sky. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Neon - **Owned by**: Sky - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among TV and streaming services**: 1.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | TV and streaming services | 10 | 1.6% | 20.8K | - [New Zealand TV and streaming services](/demand/nz/categories/nz-tv-and-streaming) ## How has branded search demand for Neon changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Neon in New Zealand held steady, from 21.1K to 20.8K. - Across the 11 months ending August 2026, Neon’s estimated Share of Search among TV and streaming services in New Zealand peaked at 3.1% in May 2026 and was lowest at 1.5% in November 2025. - Across the 11 months ending August 2026, Neon fell from 9th to 10th among TV and streaming services in New Zealand. ## How did search popularity change for New Zealand TV and streaming services in August 2026? - In August 2026, Netflix overtook TVNZ+ to take the highest estimated Share of Search among TV and streaming services in New Zealand, at 22.9%. - In August 2026, Disney+ overtook Sky Sport Now to rank 4th among TV and streaming services in New Zealand, at 10%. - In August 2026, Sky gained estimated Share of Search among TV and streaming services in New Zealand, from 11.2% to 13.5%. - In August 2026, Prime Video gained estimated Share of Search among TV and streaming services in New Zealand, from 7.1% to 8.7%. - In August 2026, ThreeNow gained estimated Share of Search among TV and streaming services in New Zealand, from 3.8% to 4.8%. - In August 2026, TVNZ+ lost estimated Share of Search among TV and streaming services in New Zealand, from 33.9% to 22%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | TV and streaming services | 21.1K | 1.7% | 9 | | Nov 2025 | TV and streaming services | 17.6K | 1.5% | 10 | | Dec 2025 | TV and streaming services | 23K | 2% | 9 | | Jan 2026 | TV and streaming services | 26.6K | 2.2% | 9 | | Feb 2026 | TV and streaming services | 23.1K | 1.9% | 10 | | Mar 2026 | TV and streaming services | 31.4K | 2.4% | 10 | | Apr 2026 | TV and streaming services | 34.4K | 2.6% | 9 | | May 2026 | TV and streaming services | 42.2K | 3.1% | 9 | | Jun 2026 | TV and streaming services | 37.1K | 2% | 9 | | Jul 2026 | TV and streaming services | 25.9K | 1.6% | 10 | | Aug 2026 | TV and streaming services | 20.8K | 1.6% | 10 | | Sep 2026 | TV and streaming services | — | — | — | ## How is Neon measured? Brandwave collects information about searches that people make online using Neon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “neon new zealand” - “neon nz” - “neon on tv” - “neon streamer” - “neon streaming” - “neon subscription” - “neon subscription nz” - “neon television” - “Neon TV” - “neon tv new zealand” - “neon tv nz” - “neon tv subscription” ## Which TV and streaming services compete with Neon? - [Netflix](/demand/nz/brands/netflix) - [TVNZ+](/demand/nz/brands/tvnz-plus) - [Sky](/demand/nz/brands/sky) - [Disney+](/demand/nz/brands/disney-plus) - [Sky Sport Now](/demand/nz/brands/sky-sport-now): Head-to-head: /demand/nz/compare/neon-vs-sky-sport-now - [Prime Video](/demand/nz/brands/prime-video): Head-to-head: /demand/nz/compare/neon-vs-prime-video - [Sky Go](/demand/nz/brands/sky-go): Head-to-head: /demand/nz/compare/neon-vs-sky-go - [ThreeNow](/demand/nz/brands/threenow): Head-to-head: /demand/nz/compare/neon-vs-threenow - [Māori+](/demand/nz/brands/maori-plus): Head-to-head: /demand/nz/compare/maori-plus-vs-neon ## Who owns Neon? Neon is owned by Sky. Brandwave also tracks Sky, Sky Go, Sky Sport Now and ThreeNow, owned by the same company, in New Zealand. - [Sky](/demand/nz/companies/sky-network-television): Owns 5 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Neon? Neon is owned by Sky. Brandwave also tracks Sky, Sky Go, Sky Sport Now and ThreeNow, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Neon: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/neon This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/neon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.