--- title: "Nectar: search popularity in New Zealand" description: "Nectar offers employee recognition solutions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/nectar-employee-recognition" publisher: "Brandwave" --- # Nectar: search popularity in New Zealand Nectar offers employee recognition solutions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Nectar - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among employee engagement platforms**: 18.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Employee engagement platforms | 2 | 18.2% | 2.9K | - [Employee engagement platforms](/demand/nz/categories/nz-employee-engagement-platforms) ## Top employee engagement platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nectar was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Nectar is the third most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Culture Amp | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bonusly | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Nectar | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Employment Hero | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Lattice | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | 15Five | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Qualtrics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Officevibe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about employee engagement platforms - Asked ChatGPT "Which employee engagement platform should I use in New Zealand?": 1. Culture Amp, 2. Employment Hero - Asked ChatGPT "What are the best employee engagement platforms in New Zealand?": 1. Culture Amp, 2. Employment Hero - Asked ChatGPT "What's the best employee engagement platform in New Zealand for staff engagement and recognition?": 1. Nectar, 2. Bonusly, 3. Culture Amp - Searched Google, AI Overview "best employee engagement platform": 1. Culture Amp, 2. Lattice, 3. 15Five, 4. Bonusly - Searched Google, AI Overview "employee recognition platform": 1. Bonusly, 2. Nectar Not named in any answer: Qualtrics and Officevibe. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Nectar changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Nectar in New Zealand held steady at 2.9K. - Across the 12 months ending September 2026, Nectar’s share of searches among employee engagement platforms in New Zealand increased from 16.9% to 18.2%. - Across the 12 months ending September 2026, Nectar’s share of searches among employee engagement platforms in New Zealand peaked at 22.5% in December 2025 and was lowest at 15.1% in June 2026. ## How did search popularity change for New Zealand employee engagement platforms in September 2026? - In September 2026, Employment Hero gained share of searches among employee engagement platforms in New Zealand, from 60.5% to 62.1%. - In September 2026, Culture Amp gained share of searches among employee engagement platforms in New Zealand, from 5.4% to 6.3%. - In September 2026, Qualtrics lost share of searches among employee engagement platforms in New Zealand, from 14.7% to 11.9%. - Nectar’s share of searches among employee engagement platforms in New Zealand has gained ground for 3 months in a row, from 15.1% to 18.2% in September 2026. - Estimated monthly branded searches for 15Five in New Zealand fell 84.4% over 12 measured months, from 320 to 50 in September 2026. - Estimated monthly branded searches for Bonusly in New Zealand fell 50% over 12 measured months, from 100 to 50 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Employee engagement platforms | 2.9K | 16.9% | 2 | | Nov 2025 | Employee engagement platforms | 2.9K | 17.9% | 2 | | Dec 2025 | Employee engagement platforms | 2.9K | 22.5% | 2 | | Jan 2026 | Employee engagement platforms | 2.4K | 19% | 2 | | Feb 2026 | Employee engagement platforms | 2.4K | 18.4% | 2 | | Mar 2026 | Employee engagement platforms | 2.9K | 17.6% | 2 | | Apr 2026 | Employee engagement platforms | 2.4K | 18% | 2 | | May 2026 | Employee engagement platforms | 2.9K | 17.8% | 2 | | Jun 2026 | Employee engagement platforms | 2.4K | 15.1% | 2 | | Jul 2026 | Employee engagement platforms | 2.4K | 15.8% | 2 | | Aug 2026 | Employee engagement platforms | 2.9K | 17.8% | 2 | | Sep 2026 | Employee engagement platforms | 2.9K | 18.2% | 2 | ## How are Nectar’s branded searches counted? Brandwave collects information about searches that people make online using Nectar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nectar hr” ## Which employee engagement platforms compete with Nectar? - [Employment Hero](/demand/nz/brands/employment-hero): Head-to-head: /demand/nz/compare/employment-hero-vs-nectar-employee-recognition - [Qualtrics](/demand/nz/brands/qualtrics): Head-to-head: /demand/nz/compare/nectar-employee-recognition-vs-qualtrics - [Culture Amp](/demand/nz/brands/culture-amp): Head-to-head: /demand/nz/compare/culture-amp-vs-nectar-employee-recognition - [Officevibe](/demand/nz/brands/officevibe): Head-to-head: /demand/nz/compare/nectar-employee-recognition-vs-officevibe - [15Five](/demand/nz/brands/15five): Head-to-head: /demand/nz/compare/15five-vs-nectar-employee-recognition - [Bonusly](/demand/nz/brands/bonusly) - [Lattice](/demand/nz/brands/lattice) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Nectar: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/nectar-employee-recognition This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/nectar-employee-recognition. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.