---
title: "NBA: search popularity and Share of Search in New Zealand"
description: "NBA is a professional sports league followed in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/nba"
publisher: "Brandwave"
---

# NBA: search popularity and Share of Search in New Zealand

NBA is a professional sports league followed in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: NBA
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among sports leagues**: 1.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sports leagues | 6 | 1.8% | 68.9K |

- [Sports leagues](/demand/nz/categories/nz-sports-leagues)

## How has branded search demand for NBA changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for NBA in New Zealand fell from 731K to 68.9K.
- Across the 11 months ending August 2026, NBA’s estimated Share of Search among sports leagues in New Zealand decreased from 28.2% to 1.8%.
- Across the 11 months ending August 2026, NBA’s estimated Share of Search among sports leagues in New Zealand peaked at 41.1% in November 2025 and was lowest at 1.8% in August 2026.
- Across the 11 months ending August 2026, NBA fell from 1st to 6th among sports leagues in New Zealand.

## How did search popularity change for New Zealand sports leagues in August 2026?

- In August 2026, Premier League overtook NBA to rank 2nd among sports leagues in New Zealand, at 11.5%.
- In August 2026, A-League overtook NBA to rank 3rd among sports leagues in New Zealand, at 5.7%.
- In August 2026, NFL overtook NBA to rank 5th among sports leagues in New Zealand, at 2.1%.
- In August 2026, NRL lost estimated Share of Search among sports leagues in New Zealand, from 85.2% to 76.1%.
- In August 2026, NBA lost estimated Share of Search among sports leagues in New Zealand, from 5.1% to 1.8%.
- In August 2026, AFL lost estimated Share of Search among sports leagues in New Zealand, from 4.2% to 2.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sports leagues | 731K | 28.2% | 1 |
| Nov 2025 | Sports leagues | 1.2M | 41.1% | 1 |
| Dec 2025 | Sports leagues | 1M | 33.1% | 1 |
| Jan 2026 | Sports leagues | 1M | 33.1% | 1 |
| Feb 2026 | Sports leagues | 818K | 30.4% | 2 |
| Mar 2026 | Sports leagues | 1M | 26.2% | 2 |
| Apr 2026 | Sports leagues | 1.5M | 27.7% | 2 |
| May 2026 | Sports leagues | 2M | 32.6% | 2 |
| Jun 2026 | Sports leagues | 1.2M | 38.2% | 2 |
| Jul 2026 | Sports leagues | 108K | 5.1% | 2 |
| Aug 2026 | Sports leagues | 68.9K | 1.8% | 6 |
| Sep 2026 | Sports leagues | — | — | — |

## How is NBA measured?

Brandwave collects information about searches that people make online using NBA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “nba”
- “nba com”
- “nba draft”
- “nba draw”
- “nba finals”
- “nba fixtures”
- “nba games”
- “nba games today”
- “nba ladder”
- “nba near me”
- “nba news”
- “nba nz”
- “nba online”
- “nba players”
- “nba playoffs”
- “nba result”
- “nba result today”
- “nba scores”
- “nba standings”
- “nba stats”
- “nba today”
- “nba trades”

## Which sports leagues compete with NBA?

- [NRL](/demand/nz/brands/nrl): Head-to-head: /demand/nz/compare/nba-vs-nrl
- [Premier League](/demand/nz/brands/premier-league): Head-to-head: /demand/nz/compare/nba-vs-premier-league
- [A-League](/demand/nz/brands/a-league): Head-to-head: /demand/nz/compare/a-league-vs-nba
- [AFL](/demand/nz/brands/afl): Head-to-head: /demand/nz/compare/afl-vs-nba
- [NFL](/demand/nz/brands/nfl): Head-to-head: /demand/nz/compare/nba-vs-nfl

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "NBA: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/nba

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/nba. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.