--- title: "N B Chartered Accountants: search popularity in New Zealand" description: "N B Chartered Accountants is an accounting firm in Ashburton. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/nb-chartered-accountants" publisher: "Brandwave" --- # N B Chartered Accountants: search popularity in New Zealand N B Chartered Accountants is an accounting firm in Ashburton. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: N B Chartered Accountants - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among Ashburton accounting firms**: 5.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Ashburton accounting firms | 6 | 5.4% | 20 | - [Ashburton accounting firms](/demand/nz/locations/ashburton/accounting-firms) ## Top Ashburton accounting firms in ChatGPT and Google AI Overviews In three ChatGPT questions, N B Chartered Accountants was mentioned in two out of three: in two of the three ChatGPT answers. N B Chartered Accountants is the third most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | SBA | 1st | 3 of 3 | 3 of 3 | | Brophy Knight | 2nd | 2 of 3 | 2 of 3 | | N B Chartered Accountants | 3rd | 2 of 3 | 2 of 3 | | Croys | 4th | 2 of 3 | 2 of 3 | | Lynda Stevenson Chartered Accountants | 5th | 2 of 3 | 2 of 3 | | Gabites | 6th | 1 of 3 | 1 of 3 | | Leech & Partners | Not ranked | 0 of 3 | 0 of 3 | | KPMG | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Ashburton accounting firms - Asked ChatGPT "Which accounting firm should I hire in Ashburton, New Zealand?": 1. SBA, 2. Brophy Knight, 3. Croys, 4. N B Chartered Accountants - Asked ChatGPT "What are the best accounting firms in Ashburton, New Zealand?": 1. Brophy Knight, 2. N B Chartered Accountants, 3. SBA, 4. Croys, 5. Lynda Stevenson Chartered Accountants, 6. Gabites - Asked ChatGPT "What's the best accounting firm in Ashburton, New Zealand for small business tax help?": 1. SBA, 2. Lynda Stevenson Chartered Accountants Not named in any answer: Leech & Partners and KPMG. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for N B Chartered Accountants changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for N B Chartered Accountants in New Zealand rose from 20 to 40. - Across the 12 months ending September 2026, N B Chartered Accountants’ share of searches among Ashburton accounting firms in New Zealand increased from 2.4% to 5.4%. - Across the 12 months ending September 2026, N B Chartered Accountants’ share of searches among Ashburton accounting firms in New Zealand peaked at 5.9% in December 2025 and was lowest at 2.4% in October 2025. - Across the 12 months ending September 2026, N B Chartered Accountants rose from 7th to 6th among Ashburton accounting firms in New Zealand. ## How did search popularity change for New Zealand Ashburton accounting firms in September 2026? - In September 2026, Leech & Partners overtook KPMG to rank 3rd among Ashburton accounting firms in New Zealand, with 16.2% of the searches. - In September 2026, Gabites gained share of searches among Ashburton accounting firms in New Zealand, from 7.3% to 8.1%. - In September 2026, Brophy Knight gained share of searches among Ashburton accounting firms in New Zealand, from 31.7% to 32.4%. - In September 2026, N B Chartered Accountants gained share of searches among Ashburton accounting firms in New Zealand, from 4.9% to 5.4%. - In September 2026, KPMG lost share of searches among Ashburton accounting firms in New Zealand, from 17.1% to 13.5%. - In September 2026, Croys lost share of searches among Ashburton accounting firms in New Zealand, from 19.5% to 18.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ashburton accounting firms | 10 | 2.4% | 7 | | Nov 2025 | Ashburton accounting firms | 20 | 5.6% | 7 | | Dec 2025 | Ashburton accounting firms | 20 | 5.9% | 6 | | Jan 2026 | Ashburton accounting firms | 20 | 5.4% | 6 | | Feb 2026 | Ashburton accounting firms | 20 | 4.4% | 6 | | Mar 2026 | Ashburton accounting firms | 30 | 5.6% | 6 | | Apr 2026 | Ashburton accounting firms | 20 | 5.4% | 6 | | May 2026 | Ashburton accounting firms | 20 | 5.6% | 7 | | Jun 2026 | Ashburton accounting firms | 20 | 5.3% | 6 | | Jul 2026 | Ashburton accounting firms | 10 | 3.2% | 7 | | Aug 2026 | Ashburton accounting firms | 20 | 4.9% | 6 | | Sep 2026 | Ashburton accounting firms | 20 | 5.4% | 6 | ## How are N B Chartered Accountants’ branded searches counted? Brandwave collects information about searches that people make online using N B Chartered Accountants’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nb chartered accountants” ## Which Ashburton accounting firms compete with N B Chartered Accountants? - [Brophy Knight](/demand/nz/brands/brophy-knight) - [Croys](/demand/nz/brands/croys) - [Leech & Partners](/demand/nz/brands/leech-partners): Head-to-head: /demand/nz/compare/leech-partners-vs-nb-chartered-accountants - [KPMG](/demand/nz/brands/kpmg-new-zealand): Head-to-head: /demand/nz/compare/kpmg-new-zealand-vs-nb-chartered-accountants - [Gabites](/demand/nz/brands/gabites): Head-to-head: /demand/nz/compare/gabites-vs-nb-chartered-accountants - [Lynda Stevenson Chartered Accountants](/demand/nz/brands/lynda-stevenson-chartered-accountants): Head-to-head: /demand/nz/compare/lynda-stevenson-chartered-accountants-vs-nb-chartered-accountants - [SBA](/demand/nz/brands/sba): Head-to-head: /demand/nz/compare/nb-chartered-accountants-vs-sba ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "N B Chartered Accountants: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/nb-chartered-accountants This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/nb-chartered-accountants. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.