---
title: "Navman: search popularity and Share of Search in New Zealand"
description: "Navman makes dash cams sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/navman"
publisher: "Brandwave"
---

# Navman: search popularity and Share of Search in New Zealand

Navman makes dash cams sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Navman
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among dash cam brands**: 46.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Dash cam brands | 1 | 46.3% | 940 |

- [Dash cam brands](/demand/nz/categories/nz-dashcam-brands)

## How has branded search demand for Navman changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Navman in New Zealand fell from 1.1K to 940.
- Across the 11 months ending August 2026, Navman’s estimated Share of Search among dash cam brands in New Zealand decreased from 50.2% to 46.3%.
- Across the 11 months ending August 2026, Navman’s estimated Share of Search among dash cam brands in New Zealand peaked at 50.2% in October 2025 and was lowest at 40% in March 2026.

## How did search popularity change for New Zealand dash cam brands in August 2026?

- In August 2026, Navman gained estimated Share of Search among dash cam brands in New Zealand, from 45% to 46.3%.
- In August 2026, Thinkware gained estimated Share of Search among dash cam brands in New Zealand, from 3.7% to 4.4%.
- In August 2026, Viofo gained estimated Share of Search among dash cam brands in New Zealand, from 28% to 28.6%.
- In August 2026, 70mai lost estimated Share of Search among dash cam brands in New Zealand, from 11.6% to 8.9%.
- In August 2026, Garmin Dash Cam rose from 4th to 3rd among dash cam brands in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dash cam brands | 1.1K | 50.2% | 1 |
| Nov 2025 | Dash cam brands | 1.1K | 43.7% | 1 |
| Dec 2025 | Dash cam brands | 1.2K | 46.1% | 1 |
| Jan 2026 | Dash cam brands | 1.1K | 48.7% | 1 |
| Feb 2026 | Dash cam brands | 830 | 44.6% | 1 |
| Mar 2026 | Dash cam brands | 840 | 40% | 1 |
| Apr 2026 | Dash cam brands | 820 | 46.1% | 1 |
| May 2026 | Dash cam brands | 830 | 45.9% | 1 |
| Jun 2026 | Dash cam brands | 940 | 47% | 1 |
| Jul 2026 | Dash cam brands | 850 | 45% | 1 |
| Aug 2026 | Dash cam brands | 940 | 46.3% | 1 |
| Sep 2026 | Dash cam brands | — | — | — |

## How is Navman measured?

Brandwave collects information about searches that people make online using Navman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “navman”
- “navman dashcam”
- “navman dashcams”
- “navman mivue”

## Which dash cam brands compete with Navman?

- [Viofo](/demand/nz/brands/viofo): Head-to-head: /demand/nz/compare/navman-vs-viofo
- [Garmin Dash Cam](/demand/nz/brands/garmin-dash-cam): Head-to-head: /demand/nz/compare/garmin-dash-cam-vs-navman
- [70mai](/demand/nz/brands/70mai): Head-to-head: /demand/nz/compare/70mai-vs-navman
- [Thinkware](/demand/nz/brands/thinkware): Head-to-head: /demand/nz/compare/navman-vs-thinkware

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Navman: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/navman

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/navman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.