---
title: "Naveya & Sloane: search popularity in New Zealand"
description: "A New Zealand jewellery brand known for engagement rings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/naveya-and-sloane"
publisher: "Brandwave"
---

# Naveya & Sloane: search popularity in New Zealand

A New Zealand jewellery brand known for engagement rings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Naveya & Sloane
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among jewellery retailers**: 1.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Jewellery retailers | 9 | 1.1% | 1.6K |

- [Jewellery retailers](/demand/nz/categories/nz-jewellery-retailers)

## Top jewellery retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Naveya & Sloane was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Naveya & Sloane is the third most recommended of the nine.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Michael Hill | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Walker & Hall | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Naveya & Sloane | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Pascoes | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Pandora | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Lovisa | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Partridge Jewellers | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| Stewart Dawsons | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| Goldmark | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about jewellery retailers

- Asked ChatGPT "Which jewellery retailer should I shop at in New Zealand?": 1. Michael Hill, 2. Walker & Hall, 3. Pandora, 4. Lovisa
- Asked ChatGPT "What are the best jewellery retailers in New Zealand?": 1. Walker & Hall, 2. Michael Hill, 3. Pascoes, 4. Naveya & Sloane, 5. Pandora, 6. Lovisa, 7. Partridge Jewellers
- Asked ChatGPT "What's the best jewellery retailer in New Zealand for an engagement ring?": 1. Naveya & Sloane, 2. Walker & Hall
- Searched Google, AI Overview "jewellery stores nz": 1. Pascoes, 2. Michael Hill, 3. Stewart Dawsons, 4. Naveya & Sloane, 5. Partridge Jewellers
- Searched Google, AI Overview "engagement rings nz": 1. Michael Hill, 2. Pascoes, 3. Naveya & Sloane

Not named in any answer: Goldmark.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## How has branded search demand for Naveya & Sloane changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Naveya & Sloane in New Zealand fell from 2.4K to 1.6K.
- Across the 12 months ending September 2026, Naveya & Sloane’s share of searches among jewellery retailers in New Zealand held steady, from 1.4% to 1.1%.

## How did search popularity change for New Zealand jewellery retailers in September 2026?

- In September 2026, Pascoes overtook Michael Hill to become the leader among jewellery retailers in New Zealand, with 30.3% of the searches.
- In September 2026, Lovisa gained share of searches among jewellery retailers in New Zealand, from 13.7% to 14.7%.
- In September 2026, Partridge Jewellers gained share of searches among jewellery retailers in New Zealand, from 2.5% to 3.2%.
- In September 2026, Michael Hill lost share of searches among jewellery retailers in New Zealand, from 29.8% to 26.4%.
- In September 2026, Pandora lost share of searches among jewellery retailers in New Zealand, from 12.5% to 11.6%.
- In September 2026, Goldmark lost share of searches among jewellery retailers in New Zealand, from 2.2% to 1.6%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Jewellery retailers | 2.4K | 1.4% | 9 |
| Nov 2025 | Jewellery retailers | 2.4K | 1.1% | 9 |
| Dec 2025 | Jewellery retailers | 2.4K | 0.88% | 9 |
| Jan 2026 | Jewellery retailers | 2.9K | 1.9% | 8 |
| Feb 2026 | Jewellery retailers | 2.4K | 1.6% | 8 |
| Mar 2026 | Jewellery retailers | 1.9K | 1.5% | 9 |
| Apr 2026 | Jewellery retailers | 1.9K | 1.3% | 9 |
| May 2026 | Jewellery retailers | 1.9K | 1.3% | 9 |
| Jun 2026 | Jewellery retailers | 1.9K | 1.4% | 9 |
| Jul 2026 | Jewellery retailers | 1.9K | 1.4% | 9 |
| Aug 2026 | Jewellery retailers | 1.9K | 1.3% | 9 |
| Sep 2026 | Jewellery retailers | 1.6K | 1.1% | 9 |

## How are Naveya & Sloane’s branded searches counted?

Brandwave collects information about searches that people make online using Naveya & Sloane’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “naveya & sloane”
- “naveya and sloane”

## Which jewellery retailers compete with Naveya & Sloane?

- [Pascoes](/demand/nz/brands/pascoes)
- [Michael Hill](/demand/nz/brands/michael-hill)
- [Lovisa](/demand/nz/brands/lovisa)
- [Pandora](/demand/nz/brands/pandora): Head-to-head: /demand/nz/compare/naveya-and-sloane-vs-pandora
- [Stewart Dawsons](/demand/nz/brands/stewart-dawsons): Head-to-head: /demand/nz/compare/naveya-and-sloane-vs-stewart-dawsons
- [Walker & Hall](/demand/nz/brands/walker-and-hall): Head-to-head: /demand/nz/compare/naveya-and-sloane-vs-walker-and-hall
- [Partridge Jewellers](/demand/nz/brands/partridge-jewellers): Head-to-head: /demand/nz/compare/naveya-and-sloane-vs-partridge-jewellers
- [Goldmark](/demand/nz/brands/goldmark): Head-to-head: /demand/nz/compare/goldmark-vs-naveya-and-sloane

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Naveya & Sloane: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/naveya-and-sloane

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/naveya-and-sloane. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
