---
title: "Native: search popularity and Share of Search in New Zealand"
description: "A personal-care brand offering deodorant, body wash, hair care, and other products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/native"
publisher: "Brandwave"
---

# Native: search popularity and Share of Search in New Zealand

A personal-care brand offering deodorant, body wash, hair care, and other products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Native
- **Owned by**: Procter & Gamble
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among deodorant brands**: 1.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Deodorant brands | 6 | 1.1% | 310 |

- [Deodorant brands](/demand/nz/categories/nz-deodorant-brands)

## How has branded search demand for Native changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Native in New Zealand rose from 220 to 310.
- Across the 11 months ending August 2026, Native’s estimated Share of Search among deodorant brands in New Zealand peaked at 1.9% in April 2026 and was lowest at 0.64% in December 2025.

## How did search popularity change for New Zealand deodorant brands in August 2026?

- In August 2026, Nivea gained estimated Share of Search among deodorant brands in New Zealand, from 31.9% to 33.8%.
- In August 2026, Old Spice gained estimated Share of Search among deodorant brands in New Zealand, from 8.2% to 9.4%.
- In August 2026, Lynx gained estimated Share of Search among deodorant brands in New Zealand, from 3.8% to 4.4%.
- In August 2026, Dove lost estimated Share of Search among deodorant brands in New Zealand, from 43.6% to 40.5%.
- In August 2026, Native lost estimated Share of Search among deodorant brands in New Zealand, from 1.6% to 1.1%.
- Estimated monthly branded searches for Rexona in New Zealand rose 23.6% over 11 measured months, from 2.5K to 3K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Deodorant brands | 220 | 0.94% | 6 |
| Nov 2025 | Deodorant brands | 180 | 0.73% | 6 |
| Dec 2025 | Deodorant brands | 150 | 0.64% | 6 |
| Jan 2026 | Deodorant brands | 250 | 1.1% | 6 |
| Feb 2026 | Deodorant brands | 350 | 1.7% | 6 |
| Mar 2026 | Deodorant brands | 380 | 1.7% | 6 |
| Apr 2026 | Deodorant brands | 400 | 1.9% | 6 |
| May 2026 | Deodorant brands | 460 | 1.9% | 6 |
| Jun 2026 | Deodorant brands | 300 | 1.2% | 6 |
| Jul 2026 | Deodorant brands | 430 | 1.6% | 6 |
| Aug 2026 | Deodorant brands | 310 | 1.1% | 6 |
| Sep 2026 | Deodorant brands | — | — | — |

## How is Native measured?

Brandwave collects information about searches that people make online using Native’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “native aluminum free deodorant”
- “native body spray”
- “native deodorant”

## Which deodorant brands compete with Native?

- [Dove](/demand/nz/brands/dove): Head-to-head: /demand/nz/compare/dove-vs-native
- [Nivea](/demand/nz/brands/nivea): Head-to-head: /demand/nz/compare/native-vs-nivea
- [Rexona](/demand/nz/brands/rexona): Head-to-head: /demand/nz/compare/native-vs-rexona
- [Old Spice](/demand/nz/brands/old-spice): Head-to-head: /demand/nz/compare/native-vs-old-spice
- [Lynx](/demand/nz/brands/lynx): Head-to-head: /demand/nz/compare/lynx-vs-native

## Who owns Native?

Native is owned by Procter & Gamble. Brandwave also tracks Braun, Braun Silk-expert, Gillette, Head & Shoulders, Old Spice, Oral-B, Pampers and Pantene, owned by the same company, in New Zealand.

- [Procter & Gamble](/demand/nz/companies/procter-and-gamble): Owns 9 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Native?

Native is owned by Procter & Gamble. Brandwave also tracks Braun, Braun Silk-expert, Gillette, Head & Shoulders, Old Spice, Oral-B, Pampers and Pantene, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Native: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/native

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/native. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.