--- title: "Natasha Denona: search popularity in New Zealand" description: "A makeup brand known for eyeshadow palettes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/natasha-denona" publisher: "Brandwave" --- # Natasha Denona: search popularity in New Zealand A makeup brand known for eyeshadow palettes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Natasha Denona - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among eyeshadow palette brands**: 1.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Eyeshadow palette brands | 7 | 1.8% | 480 | - [Eyeshadow palette brands](/demand/nz/categories/nz-eyeshadow-palette-brands) ## Top eyeshadow palette brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Natasha Denona was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Natasha Denona is the second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Anastasia Beverly Hills | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Natasha Denona | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Maybelline | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | MAC | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Huda Beauty | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Charlotte Tilbury | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bobbi Brown | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about eyeshadow palette brands - Asked ChatGPT "Which eyeshadow palette brand should I buy in New Zealand?": 1. Anastasia Beverly Hills, 2. Natasha Denona, 3. Maybelline, 4. Huda Beauty - Asked ChatGPT "What are the best eyeshadow palette brands in New Zealand?": 1. Natasha Denona, 2. Anastasia Beverly Hills, 3. Huda Beauty, 4. MAC, 5. Maybelline - Asked ChatGPT "What's the best eyeshadow palette brand in New Zealand for everyday makeup?": 1. Maybelline, 2. MAC - Searched Google, AI Overview "neutral eyeshadow palette": 1. Anastasia Beverly Hills, 2. Natasha Denona Not named in any answer: Charlotte Tilbury and Bobbi Brown. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Natasha Denona changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Natasha Denona in New Zealand held steady at 480. - Across the 12 months ending September 2026, Natasha Denona’s share of searches among eyeshadow palette brands in New Zealand held steady, from 2.1% to 1.8%. ## How did search popularity change for New Zealand eyeshadow palette brands in September 2026? - In September 2026, MAC gained share of searches among eyeshadow palette brands in New Zealand, from 4.9% to 6.3%. - In September 2026, Bobbi Brown gained share of searches among eyeshadow palette brands in New Zealand, from 6.1% to 7.4%. - In September 2026, Charlotte Tilbury gained share of searches among eyeshadow palette brands in New Zealand, from 20.2% to 20.7%. - In September 2026, Maybelline lost share of searches among eyeshadow palette brands in New Zealand, from 51.4% to 48.5%. - Estimated monthly branded searches for Anastasia Beverly Hills in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Eyeshadow palette brands | 480 | 2.1% | 7 | | Nov 2025 | Eyeshadow palette brands | 590 | 2.2% | 7 | | Dec 2025 | Eyeshadow palette brands | 390 | 1.8% | 7 | | Jan 2026 | Eyeshadow palette brands | 390 | 1.9% | 7 | | Feb 2026 | Eyeshadow palette brands | 260 | 1.5% | 7 | | Mar 2026 | Eyeshadow palette brands | 260 | 1.4% | 7 | | Apr 2026 | Eyeshadow palette brands | 320 | 1.7% | 7 | | May 2026 | Eyeshadow palette brands | 390 | 1.9% | 7 | | Jun 2026 | Eyeshadow palette brands | 320 | 1.5% | 7 | | Jul 2026 | Eyeshadow palette brands | 390 | 1.6% | 7 | | Aug 2026 | Eyeshadow palette brands | 480 | 1.9% | 7 | | Sep 2026 | Eyeshadow palette brands | 480 | 1.8% | 7 | ## How are Natasha Denona’s branded searches counted? Brandwave collects information about searches that people make online using Natasha Denona’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “natasha denona” ## Which eyeshadow palette brands compete with Natasha Denona? - [Maybelline](/demand/nz/brands/maybelline) - [Charlotte Tilbury](/demand/nz/brands/charlotte-tilbury): Head-to-head: /demand/nz/compare/charlotte-tilbury-vs-natasha-denona - [Huda Beauty](/demand/nz/brands/huda-beauty): Head-to-head: /demand/nz/compare/huda-beauty-vs-natasha-denona - [Bobbi Brown](/demand/nz/brands/bobbi-brown): Head-to-head: /demand/nz/compare/bobbi-brown-vs-natasha-denona - [MAC](/demand/nz/brands/mac-cosmetics): Head-to-head: /demand/nz/compare/mac-cosmetics-vs-natasha-denona - [Anastasia Beverly Hills](/demand/nz/brands/anastasia-beverly-hills): Head-to-head: /demand/nz/compare/anastasia-beverly-hills-vs-natasha-denona ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Natasha Denona: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/natasha-denona This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/natasha-denona. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.