--- title: "Narrative: search popularity in New Zealand" description: "Photo culling, AI-assisted editing, and publishing software for professional photographers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/narrative" publisher: "Brandwave" --- # Narrative: search popularity in New Zealand Photo culling, AI-assisted editing, and publishing software for professional photographers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Narrative - **Owned by**: Software Limited - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among photo culling software**: 0.66% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Photo culling software | 7 | 0.66% | 10 | - [Photo culling software](/demand/nz/categories/nz-photo-culling-software) ## Top photo culling software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Narrative appeared in all five answers. Narrative is the second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Aftershoot | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Narrative | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | FilterPixel | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Photo Mechanic | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Imagen AI | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Adobe Lightroom | 6th | 3 of 3 | 2 of 2 | 5 of 5 | | Evoto AI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about photo culling software - Asked ChatGPT "Which photo culling software should I use in New Zealand?": 1. Aftershoot, 2. Narrative, 3. Photo Mechanic, 4. Adobe Lightroom - Asked ChatGPT "What are the best photo culling software brands in New Zealand?": 1. Aftershoot, 2. Narrative, 3. FilterPixel, 4. Photo Mechanic, 5. Adobe Lightroom - Asked ChatGPT "What's the best photo culling software in New Zealand for wedding photos?": 1. Aftershoot, 2. Narrative, 3. Photo Mechanic, 4. Adobe Lightroom - Searched Google, AI Overview "photo culling software": 1. Aftershoot, 2. FilterPixel, 3. Narrative, 4. Imagen AI, 5. Photo Mechanic, 6. Adobe Lightroom - Searched Google, AI Overview "ai photo culling": 1. Aftershoot, 2. Imagen AI, 3. Narrative, 4. FilterPixel, 5. Adobe Lightroom Not named in any answer: Evoto AI. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Narrative changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Narrative in New Zealand fell from 20 to 10. - Across the 12 months ending September 2026, Narrative’s share of searches among photo culling software in New Zealand peaked at 7.7% in February 2026 and was lowest at 0.66% in September 2026. - Across the 12 months ending September 2026, Narrative fell from 6th to 7th among photo culling software in New Zealand. ## How did search popularity change for New Zealand photo culling software in September 2026? - In September 2026, Adobe Lightroom gained share of searches among photo culling software in New Zealand, from 53.4% to 57.6%. - In September 2026, Evoto AI gained share of searches among photo culling software in New Zealand, from 1.9% to 2.6%. - In September 2026, Imagen AI lost share of searches among photo culling software in New Zealand, from 30.4% to 26.5%. - In September 2026, Photo Mechanic lost share of searches among photo culling software in New Zealand, from 6.8% to 6%. - In September 2026, Narrative lost share of searches among photo culling software in New Zealand, from 1.2% to 0.66%. - In September 2026, Aftershoot rose from 4th to 3rd among photo culling software in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Photo culling software | 20 | 1.1% | 6 | | Nov 2025 | Photo culling software | 20 | 1.2% | 6 | | Dec 2025 | Photo culling software | 20 | 1.2% | 6 | | Jan 2026 | Photo culling software | 20 | 1.2% | 6 | | Feb 2026 | Photo culling software | 140 | 7.7% | 3 | | Mar 2026 | Photo culling software | 70 | 3.4% | 5 | | Apr 2026 | Photo culling software | 70 | 4.1% | 5 | | May 2026 | Photo culling software | 50 | 2.9% | 6 | | Jun 2026 | Photo culling software | 50 | 2.9% | 5 | | Jul 2026 | Photo culling software | 20 | 1.4% | 6 | | Aug 2026 | Photo culling software | 20 | 1.2% | 6 | | Sep 2026 | Photo culling software | 10 | 0.66% | 7 | ## How are Narrative’s branded searches counted? Brandwave collects information about searches that people make online using Narrative’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “narrative photo” ## Which photo culling software compete with Narrative? - [Adobe Lightroom](/demand/nz/brands/adobe-lightroom) - [Imagen AI](/demand/nz/brands/imagen-ai): Head-to-head: /demand/nz/compare/imagen-ai-vs-narrative - [Aftershoot](/demand/nz/brands/aftershoot): Head-to-head: /demand/nz/compare/aftershoot-vs-narrative - [Photo Mechanic](/demand/nz/brands/photo-mechanic): Head-to-head: /demand/nz/compare/narrative-vs-photo-mechanic - [Evoto AI](/demand/nz/brands/evoto-ai): Head-to-head: /demand/nz/compare/evoto-ai-vs-narrative - [FilterPixel](/demand/nz/brands/filterpixel): Head-to-head: /demand/nz/compare/filterpixel-vs-narrative ## Who owns Narrative? Narrative is owned by Software Limited. Brandwave does not track any other brands owned by Software Limited. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Narrative? Narrative is owned by Software Limited. Brandwave does not track any other brands owned by Software Limited. ## Cite this page Brandwave. "Narrative: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/narrative This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/narrative. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.