--- title: "Napoleon: search popularity in New Zealand" description: "Napoleon is a barbecue brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/napoleon" publisher: "Brandwave" --- # Napoleon: search popularity in New Zealand Napoleon is a barbecue brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Napoleon - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among portable grill brands**: 1.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Portable grill brands | 4 | 1.4% | 50 | - [Portable grill brands](/demand/nz/categories/nz-portable-grill-brands) ## Top portable grill brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Napoleon was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Napoleon is the third most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weber | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Gasmate | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Napoleon | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Coleman | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Traeger | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about portable grill brands - Asked ChatGPT "Which portable grill brand should I buy in New Zealand?": 1. Weber, 2. Gasmate, 3. Napoleon - Asked ChatGPT "What are the best portable grill brands in New Zealand?": 1. Weber, 2. Gasmate, 3. Napoleon - Asked ChatGPT "What's the best portable grill brand in New Zealand for camping?": 1. Weber, 2. Gasmate, 3. Coleman - Searched Google, AI Overview "portable bbq nz": 1. Weber - Searched Google, AI Overview "best portable grill": 1. Weber Not named in any answer: Traeger. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Napoleon changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Napoleon in New Zealand fell from 70 to 50. - Across the 12 months ending September 2026, Napoleon’s share of searches among portable grill brands in New Zealand peaked at 2.4% in July 2026 and was lowest at 0.82% in June 2026. ## How did search popularity change for New Zealand portable grill brands in September 2026? - In September 2026, Gasmate gained share of searches among portable grill brands in New Zealand, from 21.7% to 23.6%. - In September 2026, Weber gained share of searches among portable grill brands in New Zealand, from 8.3% to 9.2%. - In September 2026, Traeger lost share of searches among portable grill brands in New Zealand, from 67.5% to 65.5%. - In September 2026, Napoleon lost share of searches among portable grill brands in New Zealand, from 2.2% to 1.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Portable grill brands | 70 | 1.7% | 4 | | Nov 2025 | Portable grill brands | 110 | 2.3% | 4 | | Dec 2025 | Portable grill brands | 90 | 1.3% | 4 | | Jan 2026 | Portable grill brands | 50 | 1.1% | 4 | | Feb 2026 | Portable grill brands | 40 | 1.4% | 4 | | Mar 2026 | Portable grill brands | 50 | 1.9% | 4 | | Apr 2026 | Portable grill brands | 40 | 1.2% | 4 | | May 2026 | Portable grill brands | 70 | 2.3% | 4 | | Jun 2026 | Portable grill brands | 20 | 0.82% | 4 | | Jul 2026 | Portable grill brands | 70 | 2.4% | 4 | | Aug 2026 | Portable grill brands | 70 | 2.2% | 4 | | Sep 2026 | Portable grill brands | 50 | 1.4% | 4 | ## How are Napoleon’s branded searches counted? Brandwave collects information about searches that people make online using Napoleon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “napoleon bbq” ## Which portable grill brands compete with Napoleon? - [Traeger](/demand/nz/brands/traeger): Head-to-head: /demand/nz/compare/napoleon-vs-traeger - [Gasmate](/demand/nz/brands/gasmate): Head-to-head: /demand/nz/compare/gasmate-vs-napoleon - [Weber](/demand/nz/brands/weber): Head-to-head: /demand/nz/compare/napoleon-vs-weber - [Coleman](/demand/nz/brands/coleman): Head-to-head: /demand/nz/compare/coleman-vs-napoleon ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Napoleon: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/napoleon This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/napoleon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.