--- title: "NAPA Auto Parts: search popularity in New Zealand" description: "NAPA Auto Parts is an auto parts retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/napa" publisher: "Brandwave" --- # NAPA Auto Parts: search popularity in New Zealand NAPA Auto Parts is an auto parts retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: NAPA Auto Parts - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among automotive parts retailers**: 1.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | automotive parts retailers | 5 | 1.1% | 2.4K | - [New Zealand automotive parts retailers](/demand/nz/categories/nz-automotive-parts-retailers) ## Top automotive parts retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, NAPA Auto Parts was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. NAPA Auto Parts is the fourth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Repco | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Supercheap Auto | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | BNT | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | NAPA Auto Parts | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Partmaster | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | AutoOne | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about automotive parts retailers - Asked ChatGPT "Which automotive parts retailer should I shop at in New Zealand?": 1. Repco, 2. Supercheap Auto, 3. BNT - Asked ChatGPT "What are the best automotive parts retailers in New Zealand?": 1. Repco, 2. Supercheap Auto, 3. BNT, 4. Partmaster, 5. NAPA Auto Parts - Asked ChatGPT "What's the best automotive parts retailer in New Zealand for car parts?": 1. Repco, 2. Supercheap Auto, 3. BNT - Searched Google, AI Overview "automotive parts nz": 1. Repco, 2. NAPA Auto Parts - Searched Google, AI Overview "car parts nz": 1. Repco, 2. Supercheap Auto Not named in any answer: AutoOne. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for NAPA Auto Parts changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for NAPA Auto Parts in New Zealand rose from 1.9K to 2.4K. - Across the 12 months ending September 2026, NAPA Auto Parts’ share of searches among automotive parts retailers in New Zealand held steady, from 0.66% to 1.1%. ## How did search popularity change for New Zealand automotive parts retailers in September 2026? - Estimated monthly branded searches for NAPA Auto Parts in New Zealand rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026. - Estimated monthly branded searches for Supercheap Auto in New Zealand fell 41.8% over 12 measured months, from 125K to 72.7K in September 2026. - Estimated monthly branded searches for AutoOne in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026. - Estimated monthly branded searches for Repco in New Zealand fell 18.5% over 12 measured months, from 135K to 110K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | automotive parts retailers | 1.9K | 0.66% | 5 | | Nov 2025 | automotive parts retailers | 2.4K | 0.83% | 5 | | Dec 2025 | automotive parts retailers | 2.4K | 0.7% | 5 | | Jan 2026 | automotive parts retailers | 2.9K | 1% | 5 | | Feb 2026 | automotive parts retailers | 2.4K | 1% | 5 | | Mar 2026 | automotive parts retailers | 2.4K | 1% | 5 | | Apr 2026 | automotive parts retailers | 1.9K | 0.81% | 5 | | May 2026 | automotive parts retailers | 1.6K | 0.77% | 5 | | Jun 2026 | automotive parts retailers | 1.9K | 0.9% | 5 | | Jul 2026 | automotive parts retailers | 1.9K | 0.92% | 5 | | Aug 2026 | automotive parts retailers | 2.9K | 1.4% | 5 | | Sep 2026 | automotive parts retailers | 2.4K | 1.1% | 5 | ## How are NAPA Auto Parts’ branded searches counted? Brandwave collects information about searches that people make online using NAPA Auto Parts’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “napa auto parts” ## Which automotive parts retailers compete with NAPA Auto Parts? - [Repco](/demand/nz/brands/repco): Head-to-head: /demand/nz/compare/napa-vs-repco - [Supercheap Auto](/demand/nz/brands/supercheap-auto-nz): Head-to-head: /demand/nz/compare/napa-vs-supercheap-auto-nz - [BNT](/demand/nz/brands/bnt-automotive): Head-to-head: /demand/nz/compare/bnt-automotive-vs-napa - [Partmaster](/demand/nz/brands/partmaster): Head-to-head: /demand/nz/compare/napa-vs-partmaster - [AutoOne](/demand/nz/brands/autoone): Head-to-head: /demand/nz/compare/autoone-vs-napa ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "NAPA Auto Parts: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/napa This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/napa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.