--- title: "Naniwa: search popularity in New Zealand" description: "Naniwa is a sharpening stone brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/naniwa" publisher: "Brandwave" --- # Naniwa: search popularity in New Zealand Naniwa is a sharpening stone brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Naniwa - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among sharpening stone brands**: 9.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sharpening stone brands | 3 | 9.5% | 20 | - [Sharpening stone brands](/demand/nz/categories/nz-sharpening-stone-brands) ## Top sharpening stone brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Naniwa was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Naniwa is the second most recommended of the four. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Shapton | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Naniwa | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Shun | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Norton Abrasives | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sharpening stone brands - Asked ChatGPT "Which sharpening stone brand should I buy in New Zealand?": 1. Shapton, 2. Naniwa - Asked ChatGPT "What are the best sharpening stone brands in New Zealand?": 1. Shapton, 2. Naniwa - Asked ChatGPT "What's the best sharpening stone brand in New Zealand for sharp kitchen knives?": 1. Shapton, 2. Naniwa - Searched Google, AI Overview "knife sharpening stone": named none of the brands we track - Searched Google, AI Overview "whetstone nz": named none of the brands we track Not named in any answer: Shun and Norton Abrasives. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Naniwa changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Naniwa in New Zealand fell from 30 to 20. - Across the 12 months ending September 2026, Naniwa’s share of searches among sharpening stone brands in New Zealand decreased from 17.6% to 9.5%. - Across the 12 months ending September 2026, Naniwa’s share of searches among sharpening stone brands in New Zealand peaked at 17.6% in October 2025 and was lowest at 3.7% in May 2026. ## How did search popularity change for New Zealand sharpening stone brands in September 2026? - In September 2026, Shun overtook Norton Abrasives to become the leader among sharpening stone brands in New Zealand, with 42.9% of the searches. - In September 2026, Naniwa overtook Shapton to rank 3rd among sharpening stone brands in New Zealand, with 9.5% of the searches. - In September 2026, Shapton gained share of searches among sharpening stone brands in New Zealand, from 7.7% to 9.5%. - In September 2026, Norton Abrasives lost share of searches among sharpening stone brands in New Zealand, from 53.8% to 38.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sharpening stone brands | 30 | 17.6% | 3 | | Nov 2025 | Sharpening stone brands | 20 | 10.5% | 3 | | Dec 2025 | Sharpening stone brands | 10 | 3.8% | 3 | | Jan 2026 | Sharpening stone brands | 30 | 13% | 3 | | Feb 2026 | Sharpening stone brands | 20 | 11.1% | 3 | | Mar 2026 | Sharpening stone brands | 30 | 13% | 3 | | Apr 2026 | Sharpening stone brands | 20 | 11.1% | 3 | | May 2026 | Sharpening stone brands | 10 | 3.7% | 3 | | Jun 2026 | Sharpening stone brands | 10 | 4.8% | 3 | | Jul 2026 | Sharpening stone brands | 20 | 10% | 3 | | Aug 2026 | Sharpening stone brands | 10 | 3.8% | 4 | | Sep 2026 | Sharpening stone brands | 20 | 9.5% | 3 | ## How are Naniwa’s branded searches counted? Brandwave collects information about searches that people make online using Naniwa’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “naniwa” ## Which sharpening stone brands compete with Naniwa? - [Shun](/demand/nz/brands/shun-knives): Head-to-head: /demand/nz/compare/naniwa-vs-shun-knives - [Norton Abrasives](/demand/nz/brands/norton-abrasives): Head-to-head: /demand/nz/compare/naniwa-vs-norton-abrasives - [Shapton](/demand/nz/brands/shapton): Head-to-head: /demand/nz/compare/naniwa-vs-shapton ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Naniwa: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/naniwa This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/naniwa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.