--- title: "NAN: search popularity and Share of Search in New Zealand" description: "NAN is an infant formula brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/nan" publisher: "Brandwave" --- # NAN: search popularity and Share of Search in New Zealand NAN is an infant formula brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: NAN - **Owned by**: Nestlé - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among baby formula brands**: 0.23% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Baby formula brands | 7 | 0.23% | 50 | - [Baby formula brands](/demand/nz/categories/nz-baby-formula-brands) ## How has branded search demand for NAN changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for NAN in New Zealand fell from 70 to 50. - Across the 11 months ending August 2026, NAN’s estimated Share of Search among baby formula brands in New Zealand held steady, from 0.43% to 0.23%. ## How did search popularity change for New Zealand baby formula brands in August 2026? - In August 2026, S-26 gained estimated Share of Search among baby formula brands in New Zealand, from 39.1% to 40.9%. - In August 2026, Karicare lost estimated Share of Search among baby formula brands in New Zealand, from 27.8% to 26.3%. - Aptamil’s estimated Share of Search among baby formula brands in New Zealand has gained ground for 3 months in a row, from 23.2% to 26.9% in August 2026. - Estimated monthly branded searches for Kendamil in New Zealand rose 216.7% over 11 measured months, from 120 to 380 in August 2026. - Estimated monthly branded searches for a2 Platinum in New Zealand rose 42.9% over 11 measured months, from 70 to 100 in August 2026. - Estimated monthly branded searches for Bellamy's Organic in New Zealand fell 51.4% over 11 measured months, from 1.4K to 690 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Baby formula brands | 70 | 0.43% | 7 | | Nov 2025 | Baby formula brands | 40 | 0.27% | 7 | | Dec 2025 | Baby formula brands | 70 | 0.43% | 7 | | Jan 2026 | Baby formula brands | 70 | 0.35% | 7 | | Feb 2026 | Baby formula brands | 40 | 0.18% | 7 | | Mar 2026 | Baby formula brands | 60 | 0.27% | 7 | | Apr 2026 | Baby formula brands | 50 | 0.26% | 7 | | May 2026 | Baby formula brands | 60 | 0.3% | 7 | | Jun 2026 | Baby formula brands | 60 | 0.31% | 7 | | Jul 2026 | Baby formula brands | 60 | 0.31% | 7 | | Aug 2026 | Baby formula brands | 50 | 0.23% | 7 | | Sep 2026 | Baby formula brands | — | — | — | ## How is NAN measured? Brandwave collects information about searches that people make online using NAN’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nan baby formula” - “nan formula” - “nan optipro” ## Which baby formula brands compete with NAN? - [S-26](/demand/nz/brands/s-26) - [Aptamil](/demand/nz/brands/aptamil) - [Karicare](/demand/nz/brands/karicare): Head-to-head: /demand/nz/compare/karicare-vs-nan - [Bellamy's Organic](/demand/nz/brands/bellamys-organic): Head-to-head: /demand/nz/compare/bellamys-organic-vs-nan - [Kendamil](/demand/nz/brands/kendamil): Head-to-head: /demand/nz/compare/kendamil-vs-nan - [a2 Platinum](/demand/nz/brands/a2-platinum): Head-to-head: /demand/nz/compare/a2-platinum-vs-nan - [Oli6](/demand/nz/brands/oli6): Head-to-head: /demand/nz/compare/nan-vs-oli6 ## Who owns NAN? NAN is owned by Nestlé. Brandwave also tracks Purina, Dolce Gusto, Maggi, Milo, Nescafé, Nesquik, Optifast and Uncle Tobys, owned by the same company, in New Zealand. - [Nestlé](/demand/nz/companies/nestle): Owns 9 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns NAN? NAN is owned by Nestlé. Brandwave also tracks Purina, Dolce Gusto, Maggi, Milo, Nescafé, Nesquik, Optifast and Uncle Tobys, owned by the same company, in New Zealand. ## Cite this page Brandwave. "NAN: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/nan This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/nan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.