--- title: "Nak Hair: search popularity in New Zealand" description: "Nak Hair is a shampoo and haircare brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/nak-hair" publisher: "Brandwave" --- # Nak Hair: search popularity in New Zealand Nak Hair is a shampoo and haircare brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Nak Hair - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among shampoo and haircare brands**: 1.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Shampoo and haircare brands | 12 | 1.3% | 590 | - [Shampoo and haircare brands](/demand/nz/categories/nz-shampoo-brands) ## Top shampoo and haircare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nak Hair was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Nak Hair is the seventh most recommended of the 13. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Redken | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ecostore | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Ethique | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | L'Oréal Paris Elvive | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Kérastase | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | ELEVEN Australia | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Nak Hair | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Pantene | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Olaplex | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Head & Shoulders | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | OGX | 11th | 0 of 3 | 1 of 2 | 1 of 5 | | Garnier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TRESemmé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shampoo and haircare brands - Asked ChatGPT "Which shampoo or haircare brand should I buy in New Zealand?": 1. L'Oréal Paris Elvive, 2. Redken, 3. Kérastase, 4. Olaplex - Asked ChatGPT "What are the best shampoo and haircare brands in New Zealand?": 1. Kérastase, 2. Redken, 3. Ethique, 4. ELEVEN Australia, 5. Olaplex, 6. Nak Hair, 7. L'Oréal Paris Elvive - Asked ChatGPT "What's the best shampoo or haircare brand in New Zealand for everyday hair care?": 1. ecostore, 2. ELEVEN Australia, 3. Redken - Searched Google, AI Overview "shampoo brands nz": 1. Ethique, 2. ecostore, 3. Nak Hair, 4. Redken, 5. Pantene, 6. L'Oréal Paris Elvive, 7. Head & Shoulders, 8. OGX - Searched Google, AI Overview "shampoo for dry hair": 1. Redken, 2. Pantene Not named in any answer: Garnier and TRESemmé. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Nak Hair changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Nak Hair in New Zealand held steady at 590. - Across the 12 months ending September 2026, Nak Hair’s share of searches among shampoo and haircare brands in New Zealand held steady, from 1.6% to 1.3%. ## How did search popularity change for New Zealand shampoo and haircare brands in September 2026? - In September 2026, Olaplex overtook Pantene and 2 others to rank 3rd among shampoo and haircare brands in New Zealand, with 10.1% of the searches. - In September 2026, Redken overtook Pantene and L'Oréal Paris Elvive to rank 4th among shampoo and haircare brands in New Zealand, with 9.4% of the searches. - In September 2026, Garnier gained share of searches among shampoo and haircare brands in New Zealand, from 12.5% to 13.9%. - In September 2026, Head & Shoulders gained share of searches among shampoo and haircare brands in New Zealand, from 2.9% to 3.6%. - In September 2026, Kérastase lost share of searches among shampoo and haircare brands in New Zealand, from 29.2% to 26.1%. - In September 2026, Ethique lost share of searches among shampoo and haircare brands in New Zealand, from 2.7% to 2.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Shampoo and haircare brands | 590 | 1.6% | 12 | | Nov 2025 | Shampoo and haircare brands | 720 | 1.7% | 12 | | Dec 2025 | Shampoo and haircare brands | 590 | 1.5% | 12 | | Jan 2026 | Shampoo and haircare brands | 880 | 2.1% | 12 | | Feb 2026 | Shampoo and haircare brands | 590 | 1.5% | 12 | | Mar 2026 | Shampoo and haircare brands | 480 | 1.2% | 12 | | Apr 2026 | Shampoo and haircare brands | 590 | 1.4% | 12 | | May 2026 | Shampoo and haircare brands | 590 | 1.5% | 12 | | Jun 2026 | Shampoo and haircare brands | 590 | 1.4% | 12 | | Jul 2026 | Shampoo and haircare brands | 720 | 1.6% | 12 | | Aug 2026 | Shampoo and haircare brands | 720 | 1.5% | 12 | | Sep 2026 | Shampoo and haircare brands | 590 | 1.3% | 12 | ## How are Nak Hair’s branded searches counted? Brandwave collects information about searches that people make online using Nak Hair’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nak hair” ## Which shampoo and haircare brands compete with Nak Hair? - [Kérastase](/demand/nz/brands/kerastase) - [Garnier](/demand/nz/brands/garnier) - [Olaplex](/demand/nz/brands/olaplex) - [Redken](/demand/nz/brands/redken) - [Pantene](/demand/nz/brands/pantene) - [L'Oréal Paris Elvive](/demand/nz/brands/loreal-paris-elvive) - [OGX](/demand/nz/brands/ogx) - [TRESemmé](/demand/nz/brands/tresemme): Head-to-head: /demand/nz/compare/nak-hair-vs-tresemme - [ecostore](/demand/nz/brands/ecostore): Head-to-head: /demand/nz/compare/ecostore-vs-nak-hair - [Head & Shoulders](/demand/nz/brands/head-and-shoulders): Head-to-head: /demand/nz/compare/head-and-shoulders-vs-nak-hair - [Ethique](/demand/nz/brands/ethique): Head-to-head: /demand/nz/compare/ethique-vs-nak-hair - [ELEVEN Australia](/demand/nz/brands/eleven-australia): Head-to-head: /demand/nz/compare/eleven-australia-vs-nak-hair ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Nak Hair: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/nak-hair This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/nak-hair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.