---
title: "Nair: search popularity and Share of Search in New Zealand"
description: "Nair makes hair removal products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/nair"
publisher: "Brandwave"
---

# Nair: search popularity and Share of Search in New Zealand

Nair makes hair removal products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Nair
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among hair removal brands**: 27%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hair removal brands | 2 | 27% | 2.2K |

- [Hair removal brands](/demand/nz/categories/nz-hair-removal-brands)

## How has branded search demand for Nair changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Nair in New Zealand rose from 1.8K to 2.2K.
- Across the 11 months ending August 2026, Nair’s estimated Share of Search among hair removal brands in New Zealand decreased from 28.6% to 27%.
- Across the 11 months ending August 2026, Nair’s estimated Share of Search among hair removal brands in New Zealand peaked at 29.9% in February 2026 and was lowest at 23.8% in May 2026.

## How did search popularity change for New Zealand hair removal brands in August 2026?

- In August 2026, Veet gained estimated Share of Search among hair removal brands in New Zealand, from 24.9% to 27%.
- In August 2026, Nair gained estimated Share of Search among hair removal brands in New Zealand, from 25.2% to 27%.
- In August 2026, Philips Lumea gained estimated Share of Search among hair removal brands in New Zealand, from 10.1% to 11.8%.
- In August 2026, Braun Silk-expert lost estimated Share of Search among hair removal brands in New Zealand, from 37.6% to 31.7%.
- Ulike’s estimated Share of Search among hair removal brands in New Zealand has gained ground for 3 months in a row, from 1.5% to 2.6% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hair removal brands | 1.8K | 28.6% | 2 |
| Nov 2025 | Hair removal brands | 2.1K | 26.4% | 3 |
| Dec 2025 | Hair removal brands | 1.8K | 25.3% | 3 |
| Jan 2026 | Hair removal brands | 2.2K | 29.1% | 2 |
| Feb 2026 | Hair removal brands | 1.9K | 29.9% | 2 |
| Mar 2026 | Hair removal brands | 2K | 29% | 2 |
| Apr 2026 | Hair removal brands | 1.8K | 26.8% | 3 |
| May 2026 | Hair removal brands | 2K | 23.8% | 2 |
| Jun 2026 | Hair removal brands | 2.4K | 29.1% | 2 |
| Jul 2026 | Hair removal brands | 2.3K | 25.2% | 2 |
| Aug 2026 | Hair removal brands | 2.2K | 27% | 2 |
| Sep 2026 | Hair removal brands | — | — | — |

## How is Nair measured?

Brandwave collects information about searches that people make online using Nair’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “depilatory nair”
- “hair removal nair cream”
- “male nair”
- “nair”
- “nair body cream”
- “nair cream”
- “nair facial hair removal cream”
- “nair hair removal sensitive cream”
- “nair ipl”
- “nair sensitive formula bikini cream”
- “nair shower cream”
- “nair wax”
- “nair wax stripes”

## Which hair removal brands compete with Nair?

- [Braun Silk-expert](/demand/nz/brands/braun-silk-expert): Head-to-head: /demand/nz/compare/braun-silk-expert-vs-nair
- [Veet](/demand/nz/brands/veet): Head-to-head: /demand/nz/compare/nair-vs-veet
- [Philips Lumea](/demand/nz/brands/philips-lumea): Head-to-head: /demand/nz/compare/nair-vs-philips-lumea
- [Ulike](/demand/nz/brands/ulike): Head-to-head: /demand/nz/compare/nair-vs-ulike

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Nair: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/nair

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/nair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.