---
title: "NAI Harcourts: search popularity and Share of Search in New Zealand"
description: "NAI Harcourts is a commercial real estate agency in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/nai-harcourts"
publisher: "Brandwave"
---

# NAI Harcourts: search popularity and Share of Search in New Zealand

NAI Harcourts is a commercial real estate agency in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: NAI Harcourts
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among commercial real estate agencies**: 3.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Commercial real estate agencies | 5 | 3.2% | 250 |

- [Commercial real estate agencies](/demand/nz/categories/nz-commercial-real-estate-agencies)

## How has branded search demand for NAI Harcourts changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for NAI Harcourts in New Zealand fell from 290 to 250.
- Across the 11 months ending August 2026, NAI Harcourts’ estimated Share of Search among commercial real estate agencies in New Zealand peaked at 4.9% in November 2025 and was lowest at 2.4% in December 2025.

## How did search popularity change for New Zealand commercial real estate agencies in August 2026?

- In August 2026, Colliers gained estimated Share of Search among commercial real estate agencies in New Zealand, from 46% to 47%.
- In August 2026, JLL gained estimated Share of Search among commercial real estate agencies in New Zealand, from 9.3% to 9.9%.
- In August 2026, Savills gained estimated Share of Search among commercial real estate agencies in New Zealand, from 10.4% to 10.9%.
- In August 2026, Knight Frank lost estimated Share of Search among commercial real estate agencies in New Zealand, from 3.7% to 2.7%.
- In August 2026, NAI Harcourts lost estimated Share of Search among commercial real estate agencies in New Zealand, from 3.9% to 3.2%.
- In August 2026, CBRE lost estimated Share of Search among commercial real estate agencies in New Zealand, from 26.8% to 26.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Commercial real estate agencies | 290 | 3.7% | 5 |
| Nov 2025 | Commercial real estate agencies | 350 | 4.9% | 5 |
| Dec 2025 | Commercial real estate agencies | 130 | 2.4% | 6 |
| Jan 2026 | Commercial real estate agencies | 180 | 3% | 6 |
| Feb 2026 | Commercial real estate agencies | 290 | 3.7% | 5 |
| Mar 2026 | Commercial real estate agencies | 280 | 3.2% | 5 |
| Apr 2026 | Commercial real estate agencies | 240 | 3.3% | 6 |
| May 2026 | Commercial real estate agencies | 290 | 3.9% | 5 |
| Jun 2026 | Commercial real estate agencies | 260 | 3.2% | 6 |
| Jul 2026 | Commercial real estate agencies | 250 | 3.9% | 5 |
| Aug 2026 | Commercial real estate agencies | 250 | 3.2% | 5 |
| Sep 2026 | Commercial real estate agencies | — | — | — |

## How is NAI Harcourts measured?

Brandwave collects information about searches that people make online using NAI Harcourts’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “nai harcourts”
- “nai harcourts grenadier”

## Which commercial real estate agencies compete with NAI Harcourts?

- [Colliers](/demand/nz/brands/colliers): Head-to-head: /demand/nz/compare/colliers-vs-nai-harcourts
- [CBRE](/demand/nz/brands/cbre): Head-to-head: /demand/nz/compare/cbre-vs-nai-harcourts
- [Savills](/demand/nz/brands/savills): Head-to-head: /demand/nz/compare/nai-harcourts-vs-savills
- [JLL](/demand/nz/brands/jll): Head-to-head: /demand/nz/compare/jll-vs-nai-harcourts
- [Knight Frank](/demand/nz/brands/knight-frank): Head-to-head: /demand/nz/compare/knight-frank-vs-nai-harcourts

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "NAI Harcourts: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/nai-harcourts

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/nai-harcourts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.