---
title: "MyRefund: search popularity and Share of Search in New Zealand"
description: "MyRefund files tax refunds in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/myrefund"
publisher: "Brandwave"
---

# MyRefund: search popularity and Share of Search in New Zealand

MyRefund files tax refunds in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: MyRefund
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among tax refund services**: 16.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tax refund services | 3 | 16.3% | 360 |

- [Tax refund services](/demand/nz/categories/nz-tax-refund-services)

## How has branded search demand for MyRefund changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for MyRefund in New Zealand rose from 180 to 360.
- Across the 11 months ending August 2026, MyRefund’s estimated Share of Search among tax refund services in New Zealand increased from 8.1% to 16.3%.
- Across the 11 months ending August 2026, MyRefund’s estimated Share of Search among tax refund services in New Zealand peaked at 28.6% in June 2026 and was lowest at 7.4% in November 2025.

## How did search popularity change for New Zealand tax refund services in August 2026?

- In August 2026, NZ Tax Refund gained estimated Share of Search among tax refund services in New Zealand, from 28.8% to 33.5%.
- In August 2026, Tax Refund NZ gained estimated Share of Search among tax refund services in New Zealand, from 45.7% to 50.2%.
- In August 2026, MyRefund lost estimated Share of Search among tax refund services in New Zealand, from 25.5% to 16.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tax refund services | 180 | 8.1% | 3 |
| Nov 2025 | Tax refund services | 140 | 7.4% | 3 |
| Dec 2025 | Tax refund services | 230 | 8.7% | 3 |
| Jan 2026 | Tax refund services | 400 | 9.9% | 3 |
| Feb 2026 | Tax refund services | 470 | 9.7% | 3 |
| Mar 2026 | Tax refund services | 2.1K | 19.2% | 3 |
| Apr 2026 | Tax refund services | 2.2K | 12.3% | 3 |
| May 2026 | Tax refund services | 3.5K | 15% | 3 |
| Jun 2026 | Tax refund services | 3.9K | 28.6% | 2 |
| Jul 2026 | Tax refund services | 830 | 25.5% | 3 |
| Aug 2026 | Tax refund services | 360 | 16.3% | 3 |
| Sep 2026 | Tax refund services | — | — | — |

## How is MyRefund measured?

Brandwave collects information about searches that people make online using MyRefund’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “myrefund”
- “myrefund co nz”
- “myrefund nz”

## Which tax refund services compete with MyRefund?

- [Tax Refund NZ](/demand/nz/brands/tax-refund-nz): Head-to-head: /demand/nz/compare/myrefund-vs-tax-refund-nz
- [NZ Tax Refund](/demand/nz/brands/nz-tax-refund): Head-to-head: /demand/nz/compare/myrefund-vs-nz-tax-refund

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "MyRefund: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/myrefund

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/myrefund. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.