--- title: "MYOB Practice: search popularity in New Zealand" description: "MYOB's practice management software for accounting firms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/myob-practice" publisher: "Brandwave" --- # MYOB Practice: search popularity in New Zealand MYOB's practice management software for accounting firms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: MYOB Practice - **Owned by**: MYOB - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among accounting practice software**: 29.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Accounting practice software | 3 | 29.2% | 610 | - [Accounting practice software](/demand/nz/categories/nz-accounting-practice-software) ## Top accounting practice software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MYOB Practice appeared in all five answers. MYOB Practice is the fourth most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Xero Practice Manager | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Karbon | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | FYI | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | MYOB Practice | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Ignition | 5th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about accounting practice software - Asked ChatGPT "Which accounting practice software should I use in New Zealand?": 1. Xero Practice Manager, 2. Karbon, 3. FYI, 4. Ignition, 5. MYOB Practice - Asked ChatGPT "What are the best accounting practice software tools in New Zealand?": 1. Xero Practice Manager, 2. Karbon, 3. FYI, 4. MYOB Practice, 5. Ignition - Asked ChatGPT "What's the best accounting practice software in New Zealand for practice management?": 1. Karbon, 2. FYI, 3. Xero Practice Manager, 4. MYOB Practice - Searched Google, AI Overview "accounting practice software": 1. Karbon, 2. Xero Practice Manager, 3. MYOB Practice - Searched Google, AI Overview "accounting software nz": 1. Xero Practice Manager, 2. MYOB Practice Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for MYOB Practice changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for MYOB Practice in New Zealand rose from 160 to 610. - Across the 12 months ending September 2026, MYOB Practice’s share of searches among accounting practice software in New Zealand increased from 8.8% to 29.2%. - Across the 12 months ending September 2026, MYOB Practice’s share of searches among accounting practice software in New Zealand peaked at 29.2% in September 2026 and was lowest at 3.6% in August 2026. ## How did search popularity change for New Zealand accounting practice software in September 2026? - In September 2026, MYOB Practice gained share of searches among accounting practice software in New Zealand, from 3.6% to 29.2%. - In September 2026, FYI lost share of searches among accounting practice software in New Zealand, from 53.9% to 34.9%. - In September 2026, Xero Practice Manager lost share of searches among accounting practice software in New Zealand, from 38.8% to 33%. - In September 2026, Ignition lost share of searches among accounting practice software in New Zealand, from 2.4% to 1.4%. - Estimated monthly branded searches for Karbon in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Accounting practice software | 160 | 8.8% | 3 | | Nov 2025 | Accounting practice software | 100 | 6.1% | 3 | | Dec 2025 | Accounting practice software | 120 | 9.1% | 3 | | Jan 2026 | Accounting practice software | 150 | 11.2% | 3 | | Feb 2026 | Accounting practice software | 160 | 8.6% | 3 | | Mar 2026 | Accounting practice software | 330 | 14.2% | 3 | | Apr 2026 | Accounting practice software | 130 | 7.9% | 3 | | May 2026 | Accounting practice software | 110 | 6.3% | 3 | | Jun 2026 | Accounting practice software | 80 | 4.3% | 3 | | Jul 2026 | Accounting practice software | 70 | 4.3% | 3 | | Aug 2026 | Accounting practice software | 60 | 3.6% | 3 | | Sep 2026 | Accounting practice software | 610 | 29.2% | 3 | ## How are MYOB Practice’s branded searches counted? Brandwave collects information about searches that people make online using MYOB Practice’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “myob practice” - “myob practice manager” ## Which accounting practice software compete with MYOB Practice? - [FYI](/demand/nz/brands/fyi-docs): Head-to-head: /demand/nz/compare/fyi-docs-vs-myob-practice - [Xero Practice Manager](/demand/nz/brands/xero-practice-manager): Head-to-head: /demand/nz/compare/myob-practice-vs-xero-practice-manager - [Ignition](/demand/nz/brands/ignition): Head-to-head: /demand/nz/compare/ignition-vs-myob-practice - [Karbon](/demand/nz/brands/karbon): Head-to-head: /demand/nz/compare/karbon-vs-myob-practice ## Who owns MYOB Practice? MYOB Practice is owned by MYOB. Brandwave also tracks MYOB, Ace Payroll, IMS Payroll and MYOB Acumatica, owned by the same company, in New Zealand. - [MYOB](/demand/nz/companies/myob): Owns 5 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns MYOB Practice? MYOB Practice is owned by MYOB. Brandwave also tracks MYOB, Ace Payroll, IMS Payroll and MYOB Acumatica, owned by the same company, in New Zealand. ## Cite this page Brandwave. "MYOB Practice: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/myob-practice This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/myob-practice. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.