--- title: "MYOB Business: search popularity in New Zealand" description: "MYOB Business is MYOB's accounting and invoicing software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/myob-business" publisher: "Brandwave" --- # MYOB Business: search popularity in New Zealand MYOB Business is MYOB's accounting and invoicing software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: MYOB Business - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among invoicing apps**: 0.55% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Invoicing apps | 3 | 0.55% | 1K | - [Invoicing apps](/demand/nz/categories/nz-invoicing-apps) ## Top invoicing apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MYOB Business was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. MYOB Business is the fifth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Xero | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Zoho Invoice | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Hnry | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Wave | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | MYOB Business | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Invoice Simple | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Invoice2go | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | FreshBooks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about invoicing apps - Asked ChatGPT "Which invoicing app should I use in New Zealand?": 1. Xero, 2. Hnry, 3. MYOB Business - Asked ChatGPT "What are the best invoicing apps in New Zealand?": 1. Xero, 2. Hnry, 3. MYOB Business - Asked ChatGPT "What's the best invoicing app in New Zealand for a small business?": 1. Xero, 2. Zoho Invoice, 3. Hnry, 4. MYOB Business - Searched Google, AI Overview "best invoicing app": 1. Zoho Invoice, 2. Xero, 3. Invoice Simple - Searched Google, AI Overview "simple invoice app": 1. Wave, 2. Zoho Invoice, 3. Invoice Simple Not named in any answer: Invoice2go and FreshBooks. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for MYOB Business changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for MYOB Business in New Zealand fell from 1.3K to 1K. - Across the 12 months ending September 2026, MYOB Business’ share of searches among invoicing apps in New Zealand held steady, from 0.71% to 0.55%. ## How did search popularity change for New Zealand invoicing apps in September 2026? - Xero’s share of searches among invoicing apps in New Zealand has gained ground for 3 months in a row, from 88% to 90.2% in September 2026. - MYOB Business’ share of searches among invoicing apps in New Zealand has lost ground for 3 months in a row, from 1.3% to 0.55% in September 2026. - In September 2026, Invoice Simple rose from 7th to 6th among invoicing apps in New Zealand. - In September 2026, Invoice2go fell from 6th to 7th among invoicing apps in New Zealand. - Estimated monthly branded searches for FreshBooks in New Zealand fell 42.1% over 12 measured months, from 190 to 110 in September 2026. - Estimated monthly branded searches for Wave in New Zealand fell 18.6% over 12 measured months, from 700 to 570 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Invoicing apps | 1.3K | 0.71% | 3 | | Nov 2025 | Invoicing apps | 1.3K | 0.86% | 3 | | Dec 2025 | Invoicing apps | 1.3K | 1.1% | 3 | | Jan 2026 | Invoicing apps | 1.6K | 1.2% | 3 | | Feb 2026 | Invoicing apps | 1.9K | 1.2% | 3 | | Mar 2026 | Invoicing apps | 2.4K | 1.3% | 3 | | Apr 2026 | Invoicing apps | 2.4K | 1.5% | 3 | | May 2026 | Invoicing apps | 1.9K | 1% | 3 | | Jun 2026 | Invoicing apps | 2.4K | 1.3% | 3 | | Jul 2026 | Invoicing apps | 1.6K | 1% | 3 | | Aug 2026 | Invoicing apps | 1.3K | 0.71% | 3 | | Sep 2026 | Invoicing apps | 1K | 0.55% | 3 | ## How are MYOB Business’ branded searches counted? Brandwave collects information about searches that people make online using MYOB Business’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “myob business” ## Which invoicing apps compete with MYOB Business? - [Xero](/demand/nz/brands/xero): Head-to-head: /demand/nz/compare/myob-business-vs-xero - [Hnry](/demand/nz/brands/hnry): Head-to-head: /demand/nz/compare/hnry-vs-myob-business - [Zoho Invoice](/demand/nz/brands/zoho-invoice): Head-to-head: /demand/nz/compare/myob-business-vs-zoho-invoice - [Wave](/demand/nz/brands/wave-accounting): Head-to-head: /demand/nz/compare/myob-business-vs-wave-accounting - [Invoice Simple](/demand/nz/brands/invoice-simple): Head-to-head: /demand/nz/compare/invoice-simple-vs-myob-business - [Invoice2go](/demand/nz/brands/invoice2go) - [FreshBooks](/demand/nz/brands/freshbooks) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "MYOB Business: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/myob-business This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/myob-business. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.