--- title: "MyFitnessPal: search popularity and Share of Search in New Zealand" description: "MyFitnessPal is a fitness app used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/myfitnesspal" publisher: "Brandwave" --- # MyFitnessPal: search popularity and Share of Search in New Zealand MyFitnessPal is a fitness app used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: MyFitnessPal - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among calorie and macro tracking apps**: 63.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Calorie and macro tracking apps | 1 | 63.3% | 4K | | Fitness apps | 3 | 9.6% | 4K | - [Calorie and macro tracking apps](/demand/nz/categories/nz-calorie-tracking-apps) - [Fitness apps](/demand/nz/categories/nz-fitness-apps) ## How has branded search demand for MyFitnessPal changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for MyFitnessPal in New Zealand fell from 6.3K to 4K. - Across the 11 months ending August 2026, MyFitnessPal’s estimated Share of Search among calorie and macro tracking apps in New Zealand decreased from 72.4% to 63.3%. - Across the 11 months ending August 2026, MyFitnessPal’s estimated Share of Search among calorie and macro tracking apps in New Zealand peaked at 72.4% in October 2025 and was lowest at 62.8% in December 2025. - Across the 11 months ending August 2026, MyFitnessPal’s estimated Share of Search among fitness apps in New Zealand decreased from 11.7% to 9.6%. - Across the 11 months ending August 2026, MyFitnessPal’s estimated Share of Search among fitness apps in New Zealand peaked at 11.7% in October 2025 and was lowest at 7.1% in December 2025. ## How did search popularity change for New Zealand calorie and macro tracking apps in August 2026? - In August 2026, Cronometer gained estimated Share of Search among calorie and macro tracking apps in New Zealand, from 18.9% to 23.9%. - In August 2026, MyFitnessPal lost estimated Share of Search among calorie and macro tracking apps in New Zealand, from 68.2% to 63.3%. - Estimated monthly branded searches for Lose It! in New Zealand fell 49.2% over 11 measured months, from 610 to 310 in August 2026. - Estimated monthly branded searches for Carb Manager in New Zealand fell 26.3% over 11 measured months, from 190 to 140 in August 2026. - Estimated monthly branded searches for MacroFactor in New Zealand fell 12.2% over 11 measured months, from 410 to 360 in August 2026. ## How did search popularity change for New Zealand fitness apps in August 2026? - In August 2026, Strava gained estimated Share of Search among fitness apps in New Zealand, from 19.6% to 23.4%. - In August 2026, Les Mills lost estimated Share of Search among fitness apps in New Zealand, from 63.2% to 61.1%. - In August 2026, MyFitnessPal lost estimated Share of Search among fitness apps in New Zealand, from 11.1% to 9.6%. - Estimated monthly branded searches for Centr in New Zealand rose 11.1% over 11 measured months, from 360 to 400 in August 2026. - Estimated monthly branded searches for Peloton in New Zealand fell 24.8% over 11 measured months, from 2.5K to 1.9K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Calorie and macro tracking apps | 6.3K | 72.4% | 1 | | Nov 2025 | Calorie and macro tracking apps | 4.2K | 67.5% | 1 | | Dec 2025 | Calorie and macro tracking apps | 2.8K | 62.8% | 1 | | Jan 2026 | Calorie and macro tracking apps | 6.4K | 67.9% | 1 | | Feb 2026 | Calorie and macro tracking apps | 4.8K | 69.3% | 1 | | Mar 2026 | Calorie and macro tracking apps | 4.1K | 67.4% | 1 | | Apr 2026 | Calorie and macro tracking apps | 3.9K | 64.3% | 1 | | May 2026 | Calorie and macro tracking apps | 5K | 71.5% | 1 | | Jun 2026 | Calorie and macro tracking apps | 4.7K | 70.7% | 1 | | Jul 2026 | Calorie and macro tracking apps | 4.5K | 68.2% | 1 | | Aug 2026 | Calorie and macro tracking apps | 4K | 63.3% | 1 | | Sep 2026 | Calorie and macro tracking apps | — | — | — | | Oct 2025 | Fitness apps | 6.3K | 11.7% | 3 | | Nov 2025 | Fitness apps | 4.2K | 9.2% | 3 | | Dec 2025 | Fitness apps | 2.8K | 7.1% | 3 | | Jan 2026 | Fitness apps | 6.4K | 11.1% | 3 | | Feb 2026 | Fitness apps | 4.8K | 9.7% | 3 | | Mar 2026 | Fitness apps | 4.1K | 8.4% | 3 | | Apr 2026 | Fitness apps | 3.9K | 8.2% | 3 | | May 2026 | Fitness apps | 5K | 10% | 3 | | Jun 2026 | Fitness apps | 4.7K | 8.2% | 3 | | Jul 2026 | Fitness apps | 4.5K | 11.1% | 3 | | Aug 2026 | Fitness apps | 4K | 9.6% | 3 | | Sep 2026 | Fitness apps | — | — | — | ## How is MyFitnessPal measured? Brandwave collects information about searches that people make online using MyFitnessPal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “calorie tracker myfitnesspal” - “my fitness pal” - “my fitness pal app” - “my fitness pal food tracker” - “myfitnesspal” - “myfitnesspal app” - “myfitnesspal app free” - “myfitnesspal calorie counter” - “myfitnesspal calorie counter app” - “myfitnesspal com” - “myfitnesspal food diary” - “myfitnesspal free” - “myfitnesspal macro tracker” - “myfitnesspal near me” - “myfitnesspal nz” - “myfitnesspal weight loss app” - “myfitnesspal workout” ## Which calorie and macro tracking apps compete with MyFitnessPal? - [Cronometer](/demand/nz/brands/cronometer): Head-to-head: /demand/nz/compare/cronometer-vs-myfitnesspal - [MacroFactor](/demand/nz/brands/macrofactor): Head-to-head: /demand/nz/compare/macrofactor-vs-myfitnesspal - [Lose It!](/demand/nz/brands/lose-it): Head-to-head: /demand/nz/compare/lose-it-vs-myfitnesspal - [Carb Manager](/demand/nz/brands/carb-manager): Head-to-head: /demand/nz/compare/carb-manager-vs-myfitnesspal ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "MyFitnessPal: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/myfitnesspal This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/myfitnesspal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.