---
title: "My Mortgage: search popularity and Share of Search in New Zealand"
description: "My Mortgage provides mortgage advice in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/my-mortgage"
publisher: "Brandwave"
---

# My Mortgage: search popularity and Share of Search in New Zealand

My Mortgage provides mortgage advice in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: My Mortgage
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among cambridge mortgage advisers**: 4.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cambridge mortgage advisers | 3 | 4.1% | 300 |
| Hamilton mortgage advisers | 3 | 3.9% | 300 |

- [Cambridge mortgage advisers](/demand/nz/categories/nz-cambridge-mortgage-advisers)
- [Hamilton mortgage advisers](/demand/nz/categories/nz-hamilton-mortgage-advisers)

## How has branded search demand for My Mortgage changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for My Mortgage in New Zealand fell from 350 to 300.
- Across the 11 months ending August 2026, My Mortgage’s estimated Share of Search among cambridge mortgage advisers in New Zealand peaked at 5.4% in June 2026 and was lowest at 3.2% in February 2026.
- Across the 11 months ending August 2026, My Mortgage’s estimated Share of Search among hamilton mortgage advisers in New Zealand peaked at 5.2% in June 2026 and was lowest at 3.1% in July 2026.

## How did search popularity change for New Zealand cambridge mortgage advisers in August 2026?

- In August 2026, My Mortgage gained estimated Share of Search among cambridge mortgage advisers in New Zealand, from 3.2% to 4.1%.
- In August 2026, Mortgage Link lost estimated Share of Search among cambridge mortgage advisers in New Zealand, from 8.7% to 8.1%.
- Estimated monthly branded searches for Murtaghs Mortgage Brokers in New Zealand fell 35.7% over 11 measured months, from 140 to 90 in August 2026.
- Estimated monthly branded searches for NZHL in New Zealand fell 10.5% over 11 measured months, from 7.1K to 6.4K in August 2026.

## How did search popularity change for New Zealand hamilton mortgage advisers in August 2026?

- In August 2026, My Mortgage gained estimated Share of Search among hamilton mortgage advisers in New Zealand, from 3.1% to 3.9%.
- In August 2026, Global Finance lost estimated Share of Search among hamilton mortgage advisers in New Zealand, from 12.3% to 11.3%.
- Estimated monthly branded searches for NZHL in New Zealand fell 10.5% over 11 measured months, from 7.1K to 6.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cambridge mortgage advisers | 350 | 4.1% | 3 |
| Nov 2025 | Cambridge mortgage advisers | 270 | 3.2% | 3 |
| Dec 2025 | Cambridge mortgage advisers | 220 | 3.6% | 3 |
| Jan 2026 | Cambridge mortgage advisers | 300 | 3.9% | 3 |
| Feb 2026 | Cambridge mortgage advisers | 270 | 3.2% | 3 |
| Mar 2026 | Cambridge mortgage advisers | 410 | 4.8% | 3 |
| Apr 2026 | Cambridge mortgage advisers | 270 | 3.9% | 3 |
| May 2026 | Cambridge mortgage advisers | 360 | 4.6% | 3 |
| Jun 2026 | Cambridge mortgage advisers | 370 | 5.4% | 3 |
| Jul 2026 | Cambridge mortgage advisers | 240 | 3.2% | 3 |
| Aug 2026 | Cambridge mortgage advisers | 300 | 4.1% | 3 |
| Sep 2026 | Cambridge mortgage advisers | — | — | — |
| Oct 2025 | Hamilton mortgage advisers | 350 | 4% | 3 |
| Nov 2025 | Hamilton mortgage advisers | 270 | 3.2% | 3 |
| Dec 2025 | Hamilton mortgage advisers | 220 | 3.3% | 3 |
| Jan 2026 | Hamilton mortgage advisers | 300 | 3.8% | 3 |
| Feb 2026 | Hamilton mortgage advisers | 270 | 3.2% | 3 |
| Mar 2026 | Hamilton mortgage advisers | 410 | 4.7% | 3 |
| Apr 2026 | Hamilton mortgage advisers | 270 | 3.8% | 3 |
| May 2026 | Hamilton mortgage advisers | 360 | 4.4% | 3 |
| Jun 2026 | Hamilton mortgage advisers | 370 | 5.2% | 3 |
| Jul 2026 | Hamilton mortgage advisers | 240 | 3.1% | 3 |
| Aug 2026 | Hamilton mortgage advisers | 300 | 3.9% | 3 |
| Sep 2026 | Hamilton mortgage advisers | — | — | — |

## How is My Mortgage measured?

Brandwave collects information about searches that people make online using My Mortgage’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “my mortgage”
- “my mortgage brokers”
- “my mortgage cambridge”
- “my mortgage nz”
- “mymortgage”

## Which cambridge mortgage advisers compete with My Mortgage?

- [NZHL](/demand/nz/brands/nzhl): Head-to-head: /demand/nz/compare/my-mortgage-vs-nzhl
- [Mortgage Link](/demand/nz/brands/mortgage-link): Head-to-head: /demand/nz/compare/mortgage-link-vs-my-mortgage
- [Murtaghs Mortgage Brokers](/demand/nz/brands/murtaghs-mortgage-brokers): Head-to-head: /demand/nz/compare/murtaghs-mortgage-brokers-vs-my-mortgage
- [Mortgage Pundit](/demand/nz/brands/mortgage-pundit): Head-to-head: /demand/nz/compare/mortgage-pundit-vs-my-mortgage

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "My Mortgage: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/my-mortgage

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/my-mortgage. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.