--- title: "MXR: search popularity in New Zealand" description: "MXR makes guitar effects pedals. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/mxr" publisher: "Brandwave" --- # MXR: search popularity in New Zealand MXR makes guitar effects pedals. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: MXR - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among guitar pedal brands**: 6.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Guitar pedal brands | 3 | 6.1% | 80 | - [Guitar pedal brands](/demand/nz/categories/nz-guitar-pedal-brands) ## Top guitar pedal brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MXR was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. MXR is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Boss | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Strymon | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Electro-Harmonix | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | TC Electronic | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | MXR | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | JHS Pedals | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Cunningham Amps | 7th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about guitar pedal brands - Asked ChatGPT "Which guitar pedal brand should I buy in New Zealand?": 1. Boss, 2. MXR, 3. Electro-Harmonix, 4. Strymon, 5. JHS Pedals, 6. Cunningham Amps - Asked ChatGPT "What are the best guitar pedal brands in New Zealand?": 1. Boss, 2. Strymon, 3. Electro-Harmonix, 4. JHS Pedals, 5. MXR, 6. TC Electronic, 7. Cunningham Amps - Asked ChatGPT "What's the best guitar pedal brand in New Zealand for a pedalboard?": 1. Boss, 2. Strymon, 3. JHS Pedals - Searched Google, AI Overview "best guitar pedals": 1. Boss, 2. Electro-Harmonix, 3. Strymon - Searched Google, AI Overview "guitar effects pedals nz": 1. TC Electronic, 2. Boss, 3. Strymon, 4. Electro-Harmonix Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for MXR changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for MXR in New Zealand fell from 90 to 80. - Across the 12 months ending September 2026, MXR’s share of searches among guitar pedal brands in New Zealand decreased from 7% to 6.1%. - Across the 12 months ending September 2026, MXR’s share of searches among guitar pedal brands in New Zealand peaked at 8.3% in August 2026 and was lowest at 4.1% in April 2026. - Across the 12 months ending September 2026, MXR rose from 4th to 3rd among guitar pedal brands in New Zealand. ## How did search popularity change for New Zealand guitar pedal brands in September 2026? - In September 2026, Electro-Harmonix gained share of searches among guitar pedal brands in New Zealand, from 61.7% to 67.4%. - In September 2026, MXR lost share of searches among guitar pedal brands in New Zealand, from 8.3% to 6.1%. - In September 2026, Strymon lost share of searches among guitar pedal brands in New Zealand, from 5.8% to 3.8%. - In September 2026, TC Electronic lost share of searches among guitar pedal brands in New Zealand, from 6.7% to 6.1%. - In September 2026, JHS Pedals lost share of searches among guitar pedal brands in New Zealand, from 5.8% to 5.3%. - Estimated monthly branded searches for Cunningham Amps in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Guitar pedal brands | 90 | 7% | 4 | | Nov 2025 | Guitar pedal brands | 60 | 4.9% | 5 | | Dec 2025 | Guitar pedal brands | 70 | 5.3% | 6 | | Jan 2026 | Guitar pedal brands | 70 | 6.1% | 4 | | Feb 2026 | Guitar pedal brands | 70 | 6.3% | 4 | | Mar 2026 | Guitar pedal brands | 60 | 4.3% | 4 | | Apr 2026 | Guitar pedal brands | 50 | 4.1% | 5 | | May 2026 | Guitar pedal brands | 80 | 6.1% | 4 | | Jun 2026 | Guitar pedal brands | 60 | 4.9% | 5 | | Jul 2026 | Guitar pedal brands | 80 | 6.5% | 4 | | Aug 2026 | Guitar pedal brands | 100 | 8.3% | 3 | | Sep 2026 | Guitar pedal brands | 80 | 6.1% | 3 | ## How are MXR’s branded searches counted? Brandwave collects information about searches that people make online using MXR’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mxr” - “mxr pedal” ## Which guitar pedal brands compete with MXR? - [Electro-Harmonix](/demand/nz/brands/electro-harmonix): Head-to-head: /demand/nz/compare/electro-harmonix-vs-mxr - [Boss](/demand/nz/brands/boss-pedals): Head-to-head: /demand/nz/compare/boss-pedals-vs-mxr - [TC Electronic](/demand/nz/brands/tc-electronic): Head-to-head: /demand/nz/compare/mxr-vs-tc-electronic - [JHS Pedals](/demand/nz/brands/jhs-pedals): Head-to-head: /demand/nz/compare/jhs-pedals-vs-mxr - [Strymon](/demand/nz/brands/strymon): Head-to-head: /demand/nz/compare/mxr-vs-strymon - [Cunningham Amps](/demand/nz/brands/cunningham-amps) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "MXR: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/mxr This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mxr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.