---
title: "Mux: search popularity and Share of Search in New Zealand"
description: "Mux is a video hosting platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/mux"
publisher: "Brandwave"
---

# Mux: search popularity and Share of Search in New Zealand

Mux is a video hosting platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Mux
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among video hosting platforms**: 0.32%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Video hosting platforms | 4 | 0.32% | 20 |

- [Video hosting platforms](/demand/nz/categories/nz-video-hosting-platforms)

## How has branded search demand for Mux changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Mux in New Zealand rose from 10 to 20.
- Across the 11 months ending August 2026, Mux’s estimated Share of Search among video hosting platforms in New Zealand held steady, from 0.13% to 0.32%.

## How did search popularity change for New Zealand video hosting platforms in August 2026?

- In August 2026, Vimeo gained estimated Share of Search among video hosting platforms in New Zealand, from 95.3% to 95.9%.
- In August 2026, Vidyard lost estimated Share of Search among video hosting platforms in New Zealand, from 1.4% to 0.79%.
- Estimated monthly branded searches for Mux in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
- Estimated monthly branded searches for Wistia in New Zealand fell 17.4% over 11 measured months, from 230 to 190 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Video hosting platforms | 10 | 0.13% | 4 |
| Nov 2025 | Video hosting platforms | 20 | 0.26% | 4 |
| Dec 2025 | Video hosting platforms | 10 | 0.16% | 4 |
| Jan 2026 | Video hosting platforms | 20 | 0.31% | 4 |
| Feb 2026 | Video hosting platforms | 30 | 0.47% | 4 |
| Mar 2026 | Video hosting platforms | 40 | 0.52% | 4 |
| Apr 2026 | Video hosting platforms | 20 | 0.32% | 4 |
| May 2026 | Video hosting platforms | 40 | 0.52% | 4 |
| Jun 2026 | Video hosting platforms | 30 | 0.4% | 4 |
| Jul 2026 | Video hosting platforms | 20 | 0.32% | 4 |
| Aug 2026 | Video hosting platforms | 20 | 0.32% | 4 |
| Sep 2026 | Video hosting platforms | — | — | — |

## How is Mux measured?

Brandwave collects information about searches that people make online using Mux’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mux upload video”
- “mux video”
- “mux video hosting”

## Which video hosting platforms compete with Mux?

- [Vimeo](/demand/nz/brands/vimeo): Head-to-head: /demand/nz/compare/mux-vs-vimeo
- [Wistia](/demand/nz/brands/wistia): Head-to-head: /demand/nz/compare/mux-vs-wistia
- [Vidyard](/demand/nz/brands/vidyard): Head-to-head: /demand/nz/compare/mux-vs-vidyard

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Mux: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/mux

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mux. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.