---
title: "Mutti: search popularity in New Zealand"
description: "Mutti is a pasta sauce brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/mutti"
publisher: "Brandwave"
---

# Mutti: search popularity in New Zealand

Mutti is a pasta sauce brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Mutti
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among pasta sauce brands**: 1.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pasta sauce brands | 5 | 1.8% | 110 |

- [Pasta sauce brands](/demand/nz/categories/nz-pasta-sauce-brands)

## Top pasta sauce brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Mutti was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Mutti is the third most recommended of the seven.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Dolmio | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Leggo's | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Mutti | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| Wattie's | 4th | 1 of 3 | 1 of 1 | 2 of 4 |
| Barilla | 5th | 1 of 3 | 0 of 1 | 1 of 4 |
| Raguletto | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Sacla | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about pasta sauce brands

- Asked ChatGPT "Which pasta sauce brand should I buy in New Zealand?": 1. Leggo's, 2. Mutti, 3. Dolmio
- Asked ChatGPT "What are the best pasta sauce brands in New Zealand?": 1. Mutti, 2. Barilla, 3. Leggo's, 4. Dolmio, 5. Wattie's
- Asked ChatGPT "What's the best pasta sauce brand in New Zealand for weeknight dinner?": 1. Dolmio, 2. Leggo's, 3. Mutti
- Searched Google, AI Overview "pasta sauce nz": 1. Dolmio, 2. Wattie's, 3. Leggo's

Not named in any answer: Raguletto and Sacla.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Mutti changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Mutti in New Zealand fell from 140 to 110.
- Across the 12 months ending September 2026, Mutti’s share of searches among pasta sauce brands in New Zealand decreased from 2.3% to 1.8%.
- Across the 12 months ending September 2026, Mutti’s share of searches among pasta sauce brands in New Zealand peaked at 2.7% in November 2025 and was lowest at 0.31% in March 2026.

## How did search popularity change for New Zealand pasta sauce brands in September 2026?

- In September 2026, Leggo's gained share of searches among pasta sauce brands in New Zealand, from 17.3% to 20.3%.
- In September 2026, Dolmio gained share of searches among pasta sauce brands in New Zealand, from 13.5% to 14.5%.
- In September 2026, Barilla gained share of searches among pasta sauce brands in New Zealand, from 12.1% to 12.7%.
- In September 2026, Wattie's lost share of searches among pasta sauce brands in New Zealand, from 54.7% to 50%.
- Estimated monthly branded searches for Mutti in New Zealand fell 21.4% over 12 measured months, from 140 to 110 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pasta sauce brands | 140 | 2.3% | 5 |
| Nov 2025 | Pasta sauce brands | 140 | 2.7% | 5 |
| Dec 2025 | Pasta sauce brands | 110 | 2.4% | 5 |
| Jan 2026 | Pasta sauce brands | 110 | 1.9% | 5 |
| Feb 2026 | Pasta sauce brands | 90 | 1.7% | 5 |
| Mar 2026 | Pasta sauce brands | 90 | 0.31% | 5 |
| Apr 2026 | Pasta sauce brands | 110 | 1.7% | 5 |
| May 2026 | Pasta sauce brands | 110 | 1.4% | 5 |
| Jun 2026 | Pasta sauce brands | 140 | 2.4% | 5 |
| Jul 2026 | Pasta sauce brands | 170 | 2.6% | 5 |
| Aug 2026 | Pasta sauce brands | 140 | 1.9% | 5 |
| Sep 2026 | Pasta sauce brands | 110 | 1.8% | 5 |

## How are Mutti’s branded searches counted?

Brandwave collects information about searches that people make online using Mutti’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mutti”

## Which pasta sauce brands compete with Mutti?

- [Wattie's](/demand/nz/brands/watties)
- [Leggo's](/demand/nz/brands/leggos): Head-to-head: /demand/nz/compare/leggos-vs-mutti
- [Dolmio](/demand/nz/brands/dolmio): Head-to-head: /demand/nz/compare/dolmio-vs-mutti
- [Barilla](/demand/nz/brands/barilla): Head-to-head: /demand/nz/compare/barilla-vs-mutti
- [Raguletto](/demand/nz/brands/raguletto): Head-to-head: /demand/nz/compare/mutti-vs-raguletto
- [Sacla](/demand/nz/brands/sacla): Head-to-head: /demand/nz/compare/mutti-vs-sacla

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Mutti: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/mutti

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mutti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.