---
title: "Music Works: search popularity and Share of Search in New Zealand"
description: "Music Works sells musical instruments in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/music-works"
publisher: "Brandwave"
---

# Music Works: search popularity and Share of Search in New Zealand

Music Works sells musical instruments in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Music Works
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among musical instrument retailers**: 22.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Musical instrument retailers | 2 | 22.8% | 9K |

- [Musical instrument retailers](/demand/nz/categories/nz-musical-instrument-retailers)

## How has branded search demand for Music Works changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Music Works in New Zealand fell from 10.3K to 9K.
- Across the 11 months ending August 2026, Music Works’ estimated Share of Search among musical instrument retailers in New Zealand decreased from 23.9% to 22.8%.
- Across the 11 months ending August 2026, Music Works’ estimated Share of Search among musical instrument retailers in New Zealand peaked at 27% in January 2026 and was lowest at 20.2% in December 2025.

## How did search popularity change for New Zealand musical instrument retailers in August 2026?

- In August 2026, Music Planet gained estimated Share of Search among musical instrument retailers in New Zealand, from 14.5% to 16.8%.
- In August 2026, Music Works gained estimated Share of Search among musical instrument retailers in New Zealand, from 20.9% to 22.8%.
- In August 2026, KBB Music gained estimated Share of Search among musical instrument retailers in New Zealand, from 3% to 4.3%.
- In August 2026, Rockshop lost estimated Share of Search among musical instrument retailers in New Zealand, from 61.5% to 56%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Musical instrument retailers | 10.3K | 23.9% | 2 |
| Nov 2025 | Musical instrument retailers | 10.3K | 23.3% | 2 |
| Dec 2025 | Musical instrument retailers | 10.4K | 20.2% | 2 |
| Jan 2026 | Musical instrument retailers | 10.6K | 27% | 2 |
| Feb 2026 | Musical instrument retailers | 8.8K | 23.8% | 2 |
| Mar 2026 | Musical instrument retailers | 9.1K | 20.9% | 2 |
| Apr 2026 | Musical instrument retailers | 9.1K | 24.5% | 2 |
| May 2026 | Musical instrument retailers | 9.1K | 23.7% | 2 |
| Jun 2026 | Musical instrument retailers | 9.2K | 24.1% | 2 |
| Jul 2026 | Musical instrument retailers | 7.5K | 20.9% | 2 |
| Aug 2026 | Musical instrument retailers | 9K | 22.8% | 2 |
| Sep 2026 | Musical instrument retailers | — | — | — |

## How is Music Works measured?

Brandwave collects information about searches that people make online using Music Works’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “music works”
- “music works guitars”
- “music works near me”
- “music works nz”
- “musicworks”
- “musicworks co nz”
- “musicworks nz”

## Which musical instrument retailers compete with Music Works?

- [Rockshop](/demand/nz/brands/rockshop): Head-to-head: /demand/nz/compare/music-works-vs-rockshop
- [Music Planet](/demand/nz/brands/music-planet): Head-to-head: /demand/nz/compare/music-planet-vs-music-works
- [KBB Music](/demand/nz/brands/kbb-music): Head-to-head: /demand/nz/compare/kbb-music-vs-music-works

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Music Works: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/music-works

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/music-works. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.