---
title: "Muscle Nation: search popularity and Share of Search in New Zealand"
description: "Muscle Nation makes meal replacement products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/muscle-nation"
publisher: "Brandwave"
---

# Muscle Nation: search popularity and Share of Search in New Zealand

Muscle Nation makes meal replacement products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Muscle Nation
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among meal replacement brands**: 51.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Meal replacement brands | 1 | 51.8% | 9.9K |

- [Meal replacement brands](/demand/nz/categories/nz-meal-replacement-brands)

## How has branded search demand for Muscle Nation changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Muscle Nation in New Zealand rose from 3.6K to 9.9K.
- Across the 11 months ending August 2026, Muscle Nation’s estimated Share of Search among meal replacement brands in New Zealand increased from 26.9% to 51.8%.
- Across the 11 months ending August 2026, Muscle Nation’s estimated Share of Search among meal replacement brands in New Zealand peaked at 65.4% in November 2025 and was lowest at 26.9% in October 2025.
- Across the 11 months ending August 2026, Muscle Nation rose from 3rd to 1st among meal replacement brands in New Zealand.

## How did search popularity change for New Zealand meal replacement brands in August 2026?

- In August 2026, Muscle Nation gained estimated Share of Search among meal replacement brands in New Zealand, from 38.1% to 51.8%.
- In August 2026, OptiSlim lost estimated Share of Search among meal replacement brands in New Zealand, from 31.1% to 24.3%.
- In August 2026, Optifast lost estimated Share of Search among meal replacement brands in New Zealand, from 26.4% to 20.2%.
- In August 2026, Huel lost estimated Share of Search among meal replacement brands in New Zealand, from 4.4% to 3.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Meal replacement brands | 3.6K | 26.9% | 3 |
| Nov 2025 | Meal replacement brands | 18.1K | 65.4% | 1 |
| Dec 2025 | Meal replacement brands | 5.4K | 45.3% | 1 |
| Jan 2026 | Meal replacement brands | 4.4K | 28.4% | 2 |
| Feb 2026 | Meal replacement brands | 5.4K | 37.7% | 1 |
| Mar 2026 | Meal replacement brands | 8.1K | 47% | 1 |
| Apr 2026 | Meal replacement brands | 6.6K | 43.5% | 1 |
| May 2026 | Meal replacement brands | 5.4K | 39.1% | 1 |
| Jun 2026 | Meal replacement brands | 14.8K | 62.7% | 1 |
| Jul 2026 | Meal replacement brands | 5.4K | 38.1% | 1 |
| Aug 2026 | Meal replacement brands | 9.9K | 51.8% | 1 |
| Sep 2026 | Meal replacement brands | — | — | — |

## How is Muscle Nation measured?

Brandwave collects information about searches that people make online using Muscle Nation’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “muscle nation”
- “muscle nation meal replacement”
- “muscle nation powder”
- “muscle nation shake”

## Which meal replacement brands compete with Muscle Nation?

- [OptiSlim](/demand/nz/brands/optislim): Head-to-head: /demand/nz/compare/muscle-nation-vs-optislim
- [Optifast](/demand/nz/brands/optifast): Head-to-head: /demand/nz/compare/muscle-nation-vs-optifast
- [Huel](/demand/nz/brands/huel): Head-to-head: /demand/nz/compare/huel-vs-muscle-nation

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Muscle Nation: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/muscle-nation

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/muscle-nation. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.