---
title: "Murf AI: search popularity and Share of Search in New Zealand"
description: "An AI voice generator for voiceovers, text to speech, and dubbing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/murf-ai"
publisher: "Brandwave"
---

# Murf AI: search popularity and Share of Search in New Zealand

An AI voice generator for voiceovers, text to speech, and dubbing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Murf AI
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among AI voice generators**: 1.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| AI voice generators | 3 | 1.2% | 120 |

- [AI voice generators](/demand/nz/categories/nz-ai-voice-generators)

## How has branded search demand for Murf AI changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Murf AI in New Zealand fell from 240 to 120.
- Across the 11 months ending August 2026, Murf AI’s estimated Share of Search among AI voice generators in New Zealand decreased from 3.1% to 1.2%.
- Across the 11 months ending August 2026, Murf AI’s estimated Share of Search among AI voice generators in New Zealand peaked at 3.3% in November 2025 and was lowest at 1.1% in July 2026.

## How did search popularity change for New Zealand AI voice generators in August 2026?

- In August 2026, Speechify gained estimated Share of Search among AI voice generators in New Zealand, from 9.6% to 10.8%.
- In August 2026, ElevenLabs lost estimated Share of Search among AI voice generators in New Zealand, from 89.2% to 87.9%.
- Estimated monthly branded searches for Murf AI in New Zealand fell 50% over 11 measured months, from 240 to 120 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | AI voice generators | 240 | 3.1% | 3 |
| Nov 2025 | AI voice generators | 260 | 3.3% | 3 |
| Dec 2025 | AI voice generators | 230 | 3% | 3 |
| Jan 2026 | AI voice generators | 200 | 2.3% | 3 |
| Feb 2026 | AI voice generators | 250 | 2.6% | 3 |
| Mar 2026 | AI voice generators | 190 | 1.8% | 3 |
| Apr 2026 | AI voice generators | 190 | 1.9% | 3 |
| May 2026 | AI voice generators | 190 | 1.7% | 3 |
| Jun 2026 | AI voice generators | 160 | 1.5% | 3 |
| Jul 2026 | AI voice generators | 120 | 1.1% | 3 |
| Aug 2026 | AI voice generators | 120 | 1.2% | 3 |
| Sep 2026 | AI voice generators | — | — | — |

## How is Murf AI measured?

Brandwave collects information about searches that people make online using Murf AI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “murf”
- “murf ai text to speech”
- “murf ai voice generator”
- “murf ai voiceover”
- “murfai”
- “murfai ai voice”

## Which AI voice generators compete with Murf AI?

- [ElevenLabs](/demand/nz/brands/elevenlabs): Head-to-head: /demand/nz/compare/elevenlabs-vs-murf-ai
- [Speechify](/demand/nz/brands/speechify): Head-to-head: /demand/nz/compare/murf-ai-vs-speechify
- [WellSaid](/demand/nz/brands/wellsaid): Head-to-head: /demand/nz/compare/murf-ai-vs-wellsaid

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Murf AI: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/murf-ai

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/murf-ai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.