---
title: "Mural: search popularity and Share of Search in New Zealand"
description: "Mural provides tools to collaborate on a shared online whiteboard. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/mural"
publisher: "Brandwave"
---

# Mural: search popularity and Share of Search in New Zealand

Mural provides tools to collaborate on a shared online whiteboard. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Mural
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among online whiteboard tools**: 0.13%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Online whiteboard tools | 5 | 0.13% | 30 |

- [Online whiteboard tools](/demand/nz/categories/nz-online-whiteboard-tools)

## How has branded search demand for Mural changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Mural in New Zealand held steady at 30.
- Across the 11 months ending August 2026, Mural’s estimated Share of Search among online whiteboard tools in New Zealand held steady, from 0.14% to 0.13%.

## How did search popularity change for New Zealand online whiteboard tools in August 2026?

- In August 2026, Lucidchart gained estimated Share of Search among online whiteboard tools in New Zealand, from 11.8% to 14.5%.
- In August 2026, Miro lost estimated Share of Search among online whiteboard tools in New Zealand, from 65.8% to 64.4%.
- In August 2026, FigJam lost estimated Share of Search among online whiteboard tools in New Zealand, from 4.7% to 3.7%.
- draw.io’s estimated Share of Search among online whiteboard tools in New Zealand has lost ground for 3 months in a row, from 22.5% to 17.3% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Online whiteboard tools | 30 | 0.14% | 5 |
| Nov 2025 | Online whiteboard tools | 20 | 0.11% | 5 |
| Dec 2025 | Online whiteboard tools | 20 | 0.15% | 5 |
| Jan 2026 | Online whiteboard tools | 20 | 0.15% | 5 |
| Feb 2026 | Online whiteboard tools | 30 | 0.17% | 5 |
| Mar 2026 | Online whiteboard tools | 50 | 0.18% | 5 |
| Apr 2026 | Online whiteboard tools | 30 | 0.15% | 5 |
| May 2026 | Online whiteboard tools | 40 | 0.18% | 5 |
| Jun 2026 | Online whiteboard tools | 40 | 0.21% | 5 |
| Jul 2026 | Online whiteboard tools | 30 | 0.16% | 5 |
| Aug 2026 | Online whiteboard tools | 30 | 0.13% | 5 |
| Sep 2026 | Online whiteboard tools | — | — | — |

## How is Mural measured?

Brandwave collects information about searches that people make online using Mural’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mural app”
- “mural diagram”
- “mural flowchart”
- “mural whiteboard”

## Which online whiteboard tools compete with Mural?

- [Miro](/demand/nz/brands/miro): Head-to-head: /demand/nz/compare/miro-vs-mural
- [draw.io](/demand/nz/brands/draw-io): Head-to-head: /demand/nz/compare/draw-io-vs-mural
- [Lucidchart](/demand/nz/brands/lucidchart): Head-to-head: /demand/nz/compare/lucidchart-vs-mural
- [FigJam](/demand/nz/brands/figjam): Head-to-head: /demand/nz/compare/figjam-vs-mural

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Mural: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/mural

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mural. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.