---
title: "Muffin Break: search popularity and Share of Search in New Zealand"
description: "Muffin Break is a café chain in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/muffin-break"
publisher: "Brandwave"
---

# Muffin Break: search popularity and Share of Search in New Zealand

Muffin Break is a café chain in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Muffin Break
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among coffee chains**: 4.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Coffee chains | 4 | 4.9% | 6.4K |

- [Coffee chains](/demand/nz/categories/nz-coffee-chains)

## How has branded search demand for Muffin Break changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Muffin Break in New Zealand held steady, from 6.5K to 6.4K.
- Across the 11 months ending August 2026, Muffin Break’s estimated Share of Search among coffee chains in New Zealand peaked at 5.5% in July 2026 and was lowest at 3.6% in January 2026.

## How did search popularity change for New Zealand coffee chains in August 2026?

- In August 2026, Starbucks gained estimated Share of Search among coffee chains in New Zealand, from 48.4% to 53.8%.
- In August 2026, The Coffee Club lost estimated Share of Search among coffee chains in New Zealand, from 17.5% to 14.6%.
- In August 2026, Columbus Coffee lost estimated Share of Search among coffee chains in New Zealand, from 25.2% to 23.2%.
- In August 2026, Muffin Break lost estimated Share of Search among coffee chains in New Zealand, from 5.5% to 4.9%.
- Estimated monthly branded searches for Robert Harris in New Zealand rose 25.5% over 11 measured months, from 1.9K to 2.4K in August 2026.
- Estimated monthly branded searches for Esquires in New Zealand fell 28.7% over 11 measured months, from 1.4K to 1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Coffee chains | 6.5K | 5% | 4 |
| Nov 2025 | Coffee chains | 6.5K | 4.5% | 4 |
| Dec 2025 | Coffee chains | 6.6K | 4.3% | 4 |
| Jan 2026 | Coffee chains | 5.4K | 3.6% | 4 |
| Feb 2026 | Coffee chains | 5.4K | 3.9% | 4 |
| Mar 2026 | Coffee chains | 6.5K | 4.4% | 4 |
| Apr 2026 | Coffee chains | 6.5K | 4.9% | 4 |
| May 2026 | Coffee chains | 6.6K | 5.4% | 4 |
| Jun 2026 | Coffee chains | 5.5K | 4.6% | 4 |
| Jul 2026 | Coffee chains | 6.6K | 5.5% | 4 |
| Aug 2026 | Coffee chains | 6.4K | 4.9% | 4 |
| Sep 2026 | Coffee chains | — | — | — |

## How is Muffin Break measured?

Brandwave collects information about searches that people make online using Muffin Break’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “muffin break”
- “muffin break cafe”
- “muffin break menu”
- “muffin break near me”
- “muffin break nz”
- “muffinbreak”
- “muffinbreak co nz”
- “muffinbreak menu”
- “muffinbreak nz”

## Which coffee chains compete with Muffin Break?

- [Starbucks](/demand/nz/brands/starbucks): Head-to-head: /demand/nz/compare/muffin-break-vs-starbucks
- [Columbus Coffee](/demand/nz/brands/columbus-coffee): Head-to-head: /demand/nz/compare/columbus-coffee-vs-muffin-break
- [The Coffee Club](/demand/nz/brands/the-coffee-club): Head-to-head: /demand/nz/compare/muffin-break-vs-the-coffee-club
- [Robert Harris](/demand/nz/brands/robert-harris): Head-to-head: /demand/nz/compare/muffin-break-vs-robert-harris
- [Mojo Coffee](/demand/nz/brands/mojo-coffee): Head-to-head: /demand/nz/compare/mojo-coffee-vs-muffin-break
- [Esquires](/demand/nz/brands/esquires)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Muffin Break: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/muffin-break

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/muffin-break. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.