---
title: "Mudbrick: search popularity and Share of Search in New Zealand"
description: "Mudbrick is a winery on Waiheke Island. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/mudbrick"
publisher: "Brandwave"
---

# Mudbrick: search popularity and Share of Search in New Zealand

Mudbrick is a winery on Waiheke Island. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Mudbrick
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among waiheke island wineries**: 34.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Waiheke Island wineries | 1 | 34.9% | 14.2K |

- [Waiheke Island wineries](/demand/nz/categories/nz-waiheke-wineries)

## How has branded search demand for Mudbrick changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Mudbrick in New Zealand fell from 17.6K to 14.2K.
- Across the 11 months ending August 2026, Mudbrick’s estimated Share of Search among waiheke island wineries in New Zealand increased from 29% to 34.9%.
- Across the 11 months ending August 2026, Mudbrick’s estimated Share of Search among waiheke island wineries in New Zealand peaked at 35.2% in May 2026 and was lowest at 28.2% in December 2025.

## How did search popularity change for New Zealand waiheke island wineries in August 2026?

- In August 2026, Man O' War overtook Stonyridge to rank 3rd among waiheke island wineries in New Zealand, at 13.3%.
- In August 2026, Mudbrick gained estimated Share of Search among waiheke island wineries in New Zealand, from 33.2% to 34.9%.
- In August 2026, Te Motu gained estimated Share of Search among waiheke island wineries in New Zealand, from 7% to 7.6%.
- In August 2026, Tantalus Estate lost estimated Share of Search among waiheke island wineries in New Zealand, from 12.7% to 11.1%.
- In August 2026, Stonyridge lost estimated Share of Search among waiheke island wineries in New Zealand, from 12.5% to 11%.
- Estimated monthly branded searches for Cable Bay in New Zealand fell 39.7% over 11 measured months, from 15K to 9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Waiheke Island wineries | 17.6K | 29% | 1 |
| Nov 2025 | Waiheke Island wineries | 25.4K | 29.7% | 1 |
| Dec 2025 | Waiheke Island wineries | 31.1K | 28.2% | 1 |
| Jan 2026 | Waiheke Island wineries | 37.8K | 30.2% | 1 |
| Feb 2026 | Waiheke Island wineries | 30.8K | 29.9% | 1 |
| Mar 2026 | Waiheke Island wineries | 25.2K | 30.6% | 1 |
| Apr 2026 | Waiheke Island wineries | 20.8K | 32% | 1 |
| May 2026 | Waiheke Island wineries | 17K | 35.2% | 1 |
| Jun 2026 | Waiheke Island wineries | 12.3K | 33.8% | 1 |
| Jul 2026 | Waiheke Island wineries | 14.6K | 33.2% | 1 |
| Aug 2026 | Waiheke Island wineries | 14.2K | 34.9% | 1 |
| Sep 2026 | Waiheke Island wineries | — | — | — |

## How is Mudbrick measured?

Brandwave collects information about searches that people make online using Mudbrick’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mudbrick cellar door”
- “mudbrick vineyard”
- “mudbrick vineyard and restaurant church bay road oneroa waiheke island”
- “mudbrick waiheke”
- “mudbrick wine tasting”
- “mudbrick winery”

## Which waiheke island wineries compete with Mudbrick?

- [Cable Bay](/demand/nz/brands/cable-bay): Head-to-head: /demand/nz/compare/cable-bay-vs-mudbrick
- [Man O' War](/demand/nz/brands/man-o-war): Head-to-head: /demand/nz/compare/man-o-war-vs-mudbrick
- [Tantalus Estate](/demand/nz/brands/tantalus-estate): Head-to-head: /demand/nz/compare/mudbrick-vs-tantalus-estate
- [Stonyridge](/demand/nz/brands/stonyridge): Head-to-head: /demand/nz/compare/mudbrick-vs-stonyridge
- [Te Motu](/demand/nz/brands/te-motu): Head-to-head: /demand/nz/compare/mudbrick-vs-te-motu

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Mudbrick: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/mudbrick

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mudbrick. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.