---
title: "MSR: search popularity in New Zealand"
description: "MSR makes camping stoves and gear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/msr"
publisher: "Brandwave"
---

# MSR: search popularity in New Zealand

MSR makes camping stoves and gear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: MSR
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among gas canister brands**: 3.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Gas canister brands | 3 | 3.5% | 100 |
| Camping stove brands | 2 | 4.8% | 100 |
| Fuel canister brands | 2 | 5% | 100 |
| Camping cookware brands | 3 | 7.3% | 90 |
| Tent pegs brands | 3 | 1.2% | 10 |

- [Gas canister brands](/demand/nz/categories/nz-gas-canister-brands)
- [Camping stove brands](/demand/nz/categories/nz-camping-stove-brands)
- [Fuel canister brands](/demand/nz/categories/nz-fuel-canister-brands)
- [Camping cookware brands](/demand/nz/categories/nz-camping-cookware-brands)
- [Tent pegs brands](/demand/nz/categories/nz-tent-pegs-brands)

## Top gas canister brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MSR was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. MSR is the second most recommended of the four.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Jetboil | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| MSR | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Gasmate | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Coleman | 4th | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about gas canister brands

- Asked ChatGPT "Which gas canister brand should I buy in New Zealand?": 1. Gasmate, 2. MSR, 3. Jetboil
- Asked ChatGPT "What are the best gas canister brands in New Zealand?": 1. MSR, 2. Jetboil, 3. Gasmate
- Asked ChatGPT "What's the best gas canister brand in New Zealand for camp cooking?": 1. MSR, 2. Jetboil
- Searched Google, AI Overview "gas canister nz": 1. Jetboil, 2. Gasmate
- Searched Google, AI Overview "jet boil gas canister": 1. Jetboil, 2. MSR, 3. Coleman, 4. Gasmate

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for MSR changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for MSR in New Zealand fell from 120 to 110.
- Across the 12 months ending September 2026, MSR’s share of searches among gas canister brands in New Zealand peaked at 4.5% in August 2026 and was lowest at 2.4% in December 2025.
- Across the 12 months ending September 2026, MSR’s share of searches among camping stove brands in New Zealand peaked at 6.2% in August 2026 and was lowest at 3.3% in December 2025.
- Across the 12 months ending September 2026, MSR rose from 3rd to 2nd among camping stove brands in New Zealand.
- Across the 12 months ending September 2026, MSR’s share of searches among fuel canister brands in New Zealand peaked at 6.4% in August 2026 and was lowest at 3.6% in December 2025.
- Across the 12 months ending September 2026, MSR’s share of searches among camping cookware brands in New Zealand increased from 6.3% to 7.3%.
- Across the 12 months ending September 2026, MSR’s share of searches among camping cookware brands in New Zealand peaked at 8.3% in January 2026 and was lowest at 4.8% in February 2026.
- Across the 12 months ending September 2026, MSR’s share of searches among tent pegs brands in New Zealand decreased from 1.8% to 1.2%.
- Across the 12 months ending September 2026, MSR’s share of searches among tent pegs brands in New Zealand peaked at 3.3% in February 2026 and was lowest at 1.2% in July 2026.

## How did search popularity change for New Zealand gas canister brands in September 2026?

- In September 2026, Gasmate gained share of searches among gas canister brands in New Zealand, from 28% to 28.9%.
- In September 2026, Jetboil gained share of searches among gas canister brands in New Zealand, from 66.7% to 67.3%.
- In September 2026, MSR lost share of searches among gas canister brands in New Zealand, from 4.5% to 3.5%.

## How did search popularity change for New Zealand camping stove brands in September 2026?

- In September 2026, Coleman gained share of searches among camping stove brands in New Zealand, from 2.2% to 3.3%.
- In September 2026, MSR lost share of searches among camping stove brands in New Zealand, from 6.2% to 4.8%.

## How did search popularity change for New Zealand fuel canister brands in September 2026?

- In September 2026, Jetboil gained share of searches among fuel canister brands in New Zealand, from 93.6% to 94.6%.
- In September 2026, MSR lost share of searches among fuel canister brands in New Zealand, from 6.4% to 5%.

## How did search popularity change for New Zealand camping cookware brands in September 2026?

- In September 2026, Snow Peak gained share of searches among camping cookware brands in New Zealand, from 28.2% to 31.7%.
- In September 2026, Sea to Summit lost share of searches among camping cookware brands in New Zealand, from 61.5% to 58.5%.
- GSI Outdoors’ share of searches among camping cookware brands in New Zealand has lost ground for 3 months in a row, from 1.8% to 0.81% in September 2026.
- Estimated monthly branded searches for Stanley in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.

## How did search popularity change for New Zealand tent pegs brands in September 2026?

- In September 2026, Sea to Summit gained share of searches among tent pegs brands in New Zealand, from 81.8% to 85.7%.
- In September 2026, Big Agnes lost share of searches among tent pegs brands in New Zealand, from 15.9% to 13.1%.
- In September 2026, MSR lost share of searches among tent pegs brands in New Zealand, from 2.3% to 1.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gas canister brands | 100 | 3.2% | 3 |
| Nov 2025 | Gas canister brands | 120 | 3.2% | 3 |
| Dec 2025 | Gas canister brands | 110 | 2.4% | 3 |
| Jan 2026 | Gas canister brands | 160 | 4.1% | 3 |
| Feb 2026 | Gas canister brands | 80 | 2.8% | 3 |
| Mar 2026 | Gas canister brands | 140 | 4% | 3 |
| Apr 2026 | Gas canister brands | 130 | 3.6% | 3 |
| May 2026 | Gas canister brands | 80 | 3.4% | 3 |
| Jun 2026 | Gas canister brands | 80 | 3.4% | 3 |
| Jul 2026 | Gas canister brands | 80 | 3.4% | 3 |
| Aug 2026 | Gas canister brands | 110 | 4.5% | 3 |
| Sep 2026 | Gas canister brands | 100 | 3.5% | 3 |
| Oct 2025 | Camping stove brands | 100 | 4.6% | 3 |
| Nov 2025 | Camping stove brands | 120 | 4.3% | 3 |
| Dec 2025 | Camping stove brands | 110 | 3.3% | 3 |
| Jan 2026 | Camping stove brands | 160 | 5.7% | 3 |
| Feb 2026 | Camping stove brands | 80 | 3.8% | 3 |
| Mar 2026 | Camping stove brands | 140 | 5.3% | 2 |
| Apr 2026 | Camping stove brands | 130 | 5% | 2 |
| May 2026 | Camping stove brands | 80 | 4.6% | 2 |
| Jun 2026 | Camping stove brands | 80 | 4.5% | 2 |
| Jul 2026 | Camping stove brands | 80 | 4.5% | 3 |
| Aug 2026 | Camping stove brands | 110 | 6.2% | 2 |
| Sep 2026 | Camping stove brands | 100 | 4.8% | 2 |
| Oct 2025 | Fuel canister brands | 100 | 4.9% | 2 |
| Nov 2025 | Fuel canister brands | 120 | 4.7% | 2 |
| Dec 2025 | Fuel canister brands | 110 | 3.6% | 2 |
| Jan 2026 | Fuel canister brands | 160 | 6.2% | 2 |
| Feb 2026 | Fuel canister brands | 80 | 4% | 2 |
| Mar 2026 | Fuel canister brands | 140 | 5.5% | 2 |
| Apr 2026 | Fuel canister brands | 130 | 5.1% | 2 |
| May 2026 | Fuel canister brands | 80 | 4.7% | 2 |
| Jun 2026 | Fuel canister brands | 80 | 4.7% | 2 |
| Jul 2026 | Fuel canister brands | 80 | 4.7% | 2 |
| Aug 2026 | Fuel canister brands | 110 | 6.4% | 2 |
| Sep 2026 | Fuel canister brands | 100 | 5% | 2 |
| Oct 2025 | Camping cookware brands | 90 | 6.3% | 3 |
| Nov 2025 | Camping cookware brands | 110 | 7.1% | 3 |
| Dec 2025 | Camping cookware brands | 90 | 5.4% | 3 |
| Jan 2026 | Camping cookware brands | 140 | 8.3% | 3 |
| Feb 2026 | Camping cookware brands | 70 | 4.8% | 3 |
| Mar 2026 | Camping cookware brands | 110 | 7.1% | 3 |
| Apr 2026 | Camping cookware brands | 110 | 7.6% | 3 |
| May 2026 | Camping cookware brands | 70 | 5% | 3 |
| Jun 2026 | Camping cookware brands | 70 | 6.4% | 3 |
| Jul 2026 | Camping cookware brands | 70 | 6.1% | 3 |
| Aug 2026 | Camping cookware brands | 90 | 7.7% | 3 |
| Sep 2026 | Camping cookware brands | 90 | 7.3% | 3 |
| Oct 2025 | Tent pegs brands | 20 | 1.8% | 3 |
| Nov 2025 | Tent pegs brands | 20 | 1.6% | 3 |
| Dec 2025 | Tent pegs brands | 20 | 1.6% | 3 |
| Jan 2026 | Tent pegs brands | 40 | 3.1% | 3 |
| Feb 2026 | Tent pegs brands | 40 | 3.3% | 3 |
| Mar 2026 | Tent pegs brands | 20 | 1.6% | 3 |
| Apr 2026 | Tent pegs brands | 20 | 1.9% | 3 |
| May 2026 | Tent pegs brands | 30 | 2.9% | 3 |
| Jun 2026 | Tent pegs brands | 20 | 2.3% | 3 |
| Jul 2026 | Tent pegs brands | 10 | 1.2% | 3 |
| Aug 2026 | Tent pegs brands | 20 | 2.3% | 3 |
| Sep 2026 | Tent pegs brands | 10 | 1.2% | 3 |

## How are MSR’s branded searches counted?

Brandwave collects information about searches that people make online using MSR’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “msr camping stove”
- “msr stove”
- “msr tent pegs”

## Which gas canister brands compete with MSR?

- [Jetboil](/demand/nz/brands/jetboil): Head-to-head: /demand/nz/compare/jetboil-vs-msr
- [Gasmate](/demand/nz/brands/gasmate): Head-to-head: /demand/nz/compare/gasmate-vs-msr
- [Coleman](/demand/nz/brands/coleman): Head-to-head: /demand/nz/compare/coleman-vs-msr

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "MSR: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/msr

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/msr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.