---
title: "MSI: search popularity and Share of Search in New Zealand"
description: "MSI is a laptop brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/msi"
publisher: "Brandwave"
---

# MSI: search popularity and Share of Search in New Zealand

MSI is a laptop brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: MSI
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among laptop brands**: 0.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Laptop brands | 9 | 0.5% | 740 |

- [Laptop brands](/demand/nz/categories/nz-laptop-brands)

## How has branded search demand for MSI changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for MSI in New Zealand rose from 690 to 740.
- Across the 11 months ending August 2026, MSI’s estimated Share of Search among laptop brands in New Zealand held steady, from 0.53% to 0.5%.

## How did search popularity change for New Zealand laptop brands in August 2026?

- In August 2026, Lenovo lost estimated Share of Search among laptop brands in New Zealand, from 14.4% to 13.9%.
- In August 2026, Acer rose from 8th to 7th among laptop brands in New Zealand.
- In August 2026, Dell fell from 7th to 8th among laptop brands in New Zealand.
- Estimated monthly branded searches for MacBook in New Zealand rose 25.2% over 11 measured months, from 54.6K to 68.4K in August 2026.
- Estimated monthly branded searches for ASUS in New Zealand rose 10.3% over 11 measured months, from 10.7K to 11.8K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Laptop brands | 690 | 0.53% | 9 |
| Nov 2025 | Laptop brands | 740 | 0.51% | 9 |
| Dec 2025 | Laptop brands | 600 | 0.47% | 9 |
| Jan 2026 | Laptop brands | 800 | 0.54% | 9 |
| Feb 2026 | Laptop brands | 800 | 0.57% | 9 |
| Mar 2026 | Laptop brands | 850 | 0.46% | 9 |
| Apr 2026 | Laptop brands | 690 | 0.56% | 9 |
| May 2026 | Laptop brands | 740 | 0.53% | 9 |
| Jun 2026 | Laptop brands | 740 | 0.5% | 9 |
| Jul 2026 | Laptop brands | 800 | 0.56% | 9 |
| Aug 2026 | Laptop brands | 740 | 0.5% | 9 |
| Sep 2026 | Laptop brands | — | — | — |

## How is MSI measured?

Brandwave collects information about searches that people make online using MSI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “msi gaming laptop”
- “msi laptop”

## Which laptop brands compete with MSI?

- [MacBook](/demand/nz/brands/macbook)
- [Lenovo](/demand/nz/brands/lenovo)
- [HP](/demand/nz/brands/hp)
- [ASUS](/demand/nz/brands/asus): Head-to-head: /demand/nz/compare/asus-vs-msi
- [Microsoft Surface](/demand/nz/brands/microsoft-surface): Head-to-head: /demand/nz/compare/microsoft-surface-vs-msi
- [Razer](/demand/nz/brands/razer): Head-to-head: /demand/nz/compare/msi-vs-razer
- [Acer](/demand/nz/brands/acer): Head-to-head: /demand/nz/compare/acer-vs-msi
- [Dell](/demand/nz/brands/dell): Head-to-head: /demand/nz/compare/dell-vs-msi

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "MSI: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/msi

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/msi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.