--- title: "Mrs Rogers: search popularity in New Zealand" description: "Mrs Rogers makes spices and seasonings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/mrs-rogers-spices" publisher: "Brandwave" --- # Mrs Rogers: search popularity in New Zealand Mrs Rogers makes spices and seasonings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Mrs Rogers - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among herb and spice brands**: 6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Herb and spice brands | 5 | 6% | 410 | - [Herb and spice brands](/demand/nz/categories/nz-herb-and-spice-brands) ## Top herb and spice brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mrs Rogers was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Mrs Rogers is the most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mrs Rogers | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Gregg's | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Masterfoods | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Ceres Organics | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Fresh As | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Old El Paso | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hansells | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | McCormick | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about herb and spice brands - Asked ChatGPT "Which herb and spice brand should I buy in New Zealand?": 1. Mrs Rogers, 2. Masterfoods, 3. Ceres Organics - Asked ChatGPT "What are the best herb and spice brands in New Zealand?": 1. Gregg's, 2. Mrs Rogers, 3. Fresh As - Asked ChatGPT "What's the best herb and spice brand in New Zealand for everyday cooking?": 1. Gregg's, 2. Masterfoods, 3. Fresh As - Searched Google, AI Overview "herb and spice brands": 1. Mrs Rogers - Searched Google, AI Overview "spice brands nz": 1. Mrs Rogers, 2. Ceres Organics Not named in any answer: Old El Paso, Hansells and McCormick. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Mrs Rogers changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Mrs Rogers in New Zealand rose from 270 to 410. - Across the 12 months ending September 2026, Mrs Rogers’ share of searches among herb and spice brands in New Zealand increased from 4.4% to 6%. - Across the 12 months ending September 2026, Mrs Rogers’ share of searches among herb and spice brands in New Zealand peaked at 8.4% in June 2026 and was lowest at 4.4% in October 2025. - Across the 12 months ending September 2026, Mrs Rogers rose from 7th to 5th among herb and spice brands in New Zealand. ## How did search popularity change for New Zealand herb and spice brands in September 2026? - In September 2026, Fresh As overtook Old El Paso to rank 3rd among herb and spice brands in New Zealand, with 10.6% of the searches. - In September 2026, Ceres Organics gained share of searches among herb and spice brands in New Zealand, from 48.5% to 52.2%. - In September 2026, Old El Paso gained share of searches among herb and spice brands in New Zealand, from 8.7% to 9.7%. - In September 2026, McCormick lost share of searches among herb and spice brands in New Zealand, from 5% to 1%. - In September 2026, Gregg's lost share of searches among herb and spice brands in New Zealand, from 12.9% to 11.3%. - In September 2026, Mrs Rogers lost share of searches among herb and spice brands in New Zealand, from 6.7% to 6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Herb and spice brands | 270 | 4.4% | 7 | | Nov 2025 | Herb and spice brands | 350 | 5.9% | 6 | | Dec 2025 | Herb and spice brands | 330 | 6% | 6 | | Jan 2026 | Herb and spice brands | 480 | 7% | 6 | | Feb 2026 | Herb and spice brands | 310 | 5.1% | 7 | | Mar 2026 | Herb and spice brands | 390 | 5.2% | 6 | | Apr 2026 | Herb and spice brands | 400 | 5.8% | 6 | | May 2026 | Herb and spice brands | 420 | 6% | 5 | | Jun 2026 | Herb and spice brands | 610 | 8.4% | 4 | | Jul 2026 | Herb and spice brands | 630 | 8% | 5 | | Aug 2026 | Herb and spice brands | 500 | 6.7% | 5 | | Sep 2026 | Herb and spice brands | 410 | 6% | 5 | ## How are Mrs Rogers’ branded searches counted? Brandwave collects information about searches that people make online using Mrs Rogers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mrs rogers” - “mrs rogers spices” - “mrsrogers” ## Which herb and spice brands compete with Mrs Rogers? - [Ceres Organics](/demand/nz/brands/ceres-organics) - [Gregg's](/demand/nz/brands/greggs): Head-to-head: /demand/nz/compare/greggs-vs-mrs-rogers-spices - [Fresh As](/demand/nz/brands/fresh-as): Head-to-head: /demand/nz/compare/fresh-as-vs-mrs-rogers-spices - [Old El Paso](/demand/nz/brands/old-el-paso): Head-to-head: /demand/nz/compare/mrs-rogers-spices-vs-old-el-paso - [Hansells](/demand/nz/brands/hansells): Head-to-head: /demand/nz/compare/hansells-vs-mrs-rogers-spices - [Masterfoods](/demand/nz/brands/masterfoods): Head-to-head: /demand/nz/compare/masterfoods-vs-mrs-rogers-spices - [McCormick](/demand/nz/brands/mccormick) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Mrs Rogers: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/mrs-rogers-spices This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mrs-rogers-spices. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.