---
title: "Mrs Mac's: search popularity and Share of Search in New Zealand"
description: "Mrs Mac's makes pies sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/mrs-macs"
publisher: "Brandwave"
---

# Mrs Mac's: search popularity and Share of Search in New Zealand

Mrs Mac's makes pies sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Mrs Mac's
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among pie brands**: 18.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pie brands | 2 | 18.2% | 830 |

- [Pie brands](/demand/nz/categories/nz-pie-brands)

## How has branded search demand for Mrs Mac's changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Mrs Mac's in New Zealand rose from 620 to 830.
- Across the 11 months ending August 2026, Mrs Mac's’ estimated Share of Search among pie brands in New Zealand peaked at 21.4% in May 2026 and was lowest at 17.9% in November 2025.

## How did search popularity change for New Zealand pie brands in August 2026?

- In August 2026, Big Ben gained estimated Share of Search among pie brands in New Zealand, from 54.4% to 62.1%.
- In August 2026, Jimmy's Pies lost estimated Share of Search among pie brands in New Zealand, from 18.9% to 14%.
- In August 2026, Ponsonby Pies lost estimated Share of Search among pie brands in New Zealand, from 7.4% to 5.7%.
- In August 2026, Mrs Mac's lost estimated Share of Search among pie brands in New Zealand, from 19.3% to 18.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pie brands | 620 | 18% | 2 |
| Nov 2025 | Pie brands | 600 | 17.9% | 2 |
| Dec 2025 | Pie brands | 650 | 18.2% | 2 |
| Jan 2026 | Pie brands | 760 | 20.1% | 2 |
| Feb 2026 | Pie brands | 620 | 18.2% | 2 |
| Mar 2026 | Pie brands | 830 | 19.7% | 2 |
| Apr 2026 | Pie brands | 740 | 19.1% | 2 |
| May 2026 | Pie brands | 840 | 21.4% | 2 |
| Jun 2026 | Pie brands | 810 | 17.9% | 2 |
| Jul 2026 | Pie brands | 810 | 19.3% | 2 |
| Aug 2026 | Pie brands | 830 | 18.2% | 2 |
| Sep 2026 | Pie brands | — | — | — |

## How is Mrs Mac's measured?

Brandwave collects information about searches that people make online using Mrs Mac's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mrs macs near me”
- “mrs macs nz”
- “mrs macs pies”
- “mrs macs sausage rolls”
- “mrsmacs”

## Which pie brands compete with Mrs Mac's?

- [Big Ben](/demand/nz/brands/big-ben): Head-to-head: /demand/nz/compare/big-ben-vs-mrs-macs
- [Jimmy's Pies](/demand/nz/brands/jimmys-pies): Head-to-head: /demand/nz/compare/jimmys-pies-vs-mrs-macs
- [Ponsonby Pies](/demand/nz/brands/ponsonby-pies): Head-to-head: /demand/nz/compare/mrs-macs-vs-ponsonby-pies

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Mrs Mac's: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/mrs-macs

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mrs-macs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.