--- title: "How popular is Mr Fothergill's? Searches and AI answers in New Zealand" description: "Mr Fothergill's supplies seeds and garden products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/mr-fothergills" publisher: "Brandwave" --- # How popular is Mr Fothergill's? Searches and AI answers in New Zealand Mr Fothergill's supplies seeds and garden products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Mr Fothergill's - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among seed brands**: 2.4% ## Where does Mr Fothergill's compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Seed brands | 5 | 2.4% | 370 | - [Seed brands](/demand/nz/categories/nz-seed-brands) ## Top seed brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mr Fothergill's was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Mr Fothergill's is the fourth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kings Seeds | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Egmont Seeds | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Koanga | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Mr Fothergill's | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Setha’s Seeds | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Yates Seeds | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | McGregor's | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about seed brands - Asked ChatGPT "Which seed brand should I buy in New Zealand?": 1. Kings Seeds, 2. Egmont Seeds, 3. Koanga, 4. Yates Seeds - Asked ChatGPT "What are the best seed brands in New Zealand?": 1. Kings Seeds, 2. Egmont Seeds, 3. Koanga, 4. Setha’s Seeds, 5. McGregor's, 6. Yates Seeds - Asked ChatGPT "What's the best seed brand in New Zealand for vegetable gardens?": 1. Kings Seeds, 2. Egmont Seeds, 3. Koanga - Searched Google, AI Overview "vegetable seeds nz": 1. Kings Seeds, 2. Mr Fothergill's, 3. Egmont Seeds, 4. Koanga, 5. Setha’s Seeds - Searched Google, AI Overview "flower seeds nz": 1. Kings Seeds, 2. Egmont Seeds, 3. Mr Fothergill's Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Mr Fothergill's changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Mr Fothergill's in New Zealand rose from 270 to 370. - Across the 12 months ending October 2026, Mr Fothergill's’ share of searches among seed brands in New Zealand peaked at 3.5% in December 2025 and was lowest at 1.5% in July 2026. ## How did search popularity change for New Zealand seed brands in October 2026? - In October 2026, Koanga overtook McGregor's to rank 3rd among seed brands in New Zealand, with 5.8% of the searches. - In October 2026, McGregor's gained share of searches among seed brands in New Zealand, from 4.6% to 5.2%. - In October 2026, Kings Seeds lost share of searches among seed brands in New Zealand, from 66.9% to 65.5%. - In October 2026, Egmont Seeds lost share of searches among seed brands in New Zealand, from 19.9% to 19.2%. - Mr Fothergill's’ share of searches among seed brands in New Zealand has gained ground for 3 months in a row, from 1.5% to 2.4% in October 2026. - Estimated monthly branded searches for Setha’s Seeds in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Seed brands | 270 | 2.5% | 5 | | Dec 2025 | Seed brands | 310 | 3.5% | 5 | | Jan 2026 | Seed brands | 240 | 2.2% | 5 | | Feb 2026 | Seed brands | 210 | 2.3% | 5 | | Mar 2026 | Seed brands | 200 | 1.6% | 5 | | Apr 2026 | Seed brands | 240 | 2.1% | 5 | | May 2026 | Seed brands | 320 | 3.2% | 5 | | Jun 2026 | Seed brands | 320 | 3% | 5 | | Jul 2026 | Seed brands | 300 | 1.5% | 5 | | Aug 2026 | Seed brands | 370 | 1.6% | 5 | | Sep 2026 | Seed brands | 430 | 2.4% | 5 | | Oct 2026 | Seed brands | 370 | 2.4% | 5 | ## How are Mr Fothergill's’ branded searches counted? Brandwave collects information about searches that people make online using Mr Fothergill's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “fothergills seeds” - “mister fothergills” - “mr fothergill's seeds limited” - “mr fothergills” - “mr fothergills bonsai” - “mr fothergills flower seeds” - “mr fothergills seeds” - “mr fothergills seeds ltd” - “mr fothergills sprouter” ## Which seed brands compete with Mr Fothergill's? - [Kings Seeds](/demand/nz/brands/kings-seeds) - [Egmont Seeds](/demand/nz/brands/egmont-seeds): Head-to-head: /demand/nz/compare/egmont-seeds-vs-mr-fothergills - [Koanga](/demand/nz/brands/koanga): Head-to-head: /demand/nz/compare/koanga-vs-mr-fothergills - [McGregor's](/demand/nz/brands/mcgregors): Head-to-head: /demand/nz/compare/mcgregors-vs-mr-fothergills - [Yates Seeds](/demand/nz/brands/yates-seeds): Head-to-head: /demand/nz/compare/mr-fothergills-vs-yates-seeds - [Setha’s Seeds](/demand/nz/brands/sethas-seeds): Head-to-head: /demand/nz/compare/mr-fothergills-vs-sethas-seeds ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Mr Fothergill's? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/mr-fothergills This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mr-fothergills. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.