--- title: "MowBot: search popularity in New Zealand" description: "MowBot supplies robotic lawn mowers in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/mowbot" publisher: "Brandwave" --- # MowBot: search popularity in New Zealand MowBot supplies robotic lawn mowers in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: MowBot - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among robot mower brands**: 5.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Robot mower brands | 4 | 5.1% | 340 | - [Robot mower brands](/demand/nz/categories/nz-robot-mower-brands) ## Top robot mower brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, MowBot did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Segway Navimow | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Husqvarna Automower | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Mammotion | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Worx Landroid | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | MowBot | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Ecovacs Goat | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about robot mower brands - Asked ChatGPT "Which robot mower brand should I buy in New Zealand?": 1. Segway Navimow, 2. Husqvarna Automower, 3. Mammotion, 4. Worx Landroid - Asked ChatGPT "What are the best robot mower brands in New Zealand?": 1. Segway Navimow, 2. Husqvarna Automower, 3. Mammotion, 4. Worx Landroid - Asked ChatGPT "What's the best robot mower brand in New Zealand for an easier lawn?": 1. Segway Navimow, 2. Husqvarna Automower, 3. Mammotion - Searched Google, AI Overview "automatic lawn mower": 1. Segway Navimow Not named in any answer: MowBot and Ecovacs Goat. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for MowBot changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for MowBot in New Zealand rose from 270 to 340. - Across the 12 months ending September 2026, MowBot’s share of searches among robot mower brands in New Zealand increased from 4.3% to 5.1%. - Across the 12 months ending September 2026, MowBot’s share of searches among robot mower brands in New Zealand peaked at 7.6% in July 2026 and was lowest at 4.1% in January 2026. - Across the 12 months ending September 2026, MowBot fell from 3rd to 4th among robot mower brands in New Zealand. ## How did search popularity change for New Zealand robot mower brands in September 2026? - In September 2026, Husqvarna Automower gained share of searches among robot mower brands in New Zealand, from 69% to 71.3%. - In September 2026, Segway Navimow lost share of searches among robot mower brands in New Zealand, from 10.4% to 9%. - In September 2026, MowBot lost share of searches among robot mower brands in New Zealand, from 6% to 5.1%. - Estimated monthly branded searches for Ecovacs Goat in New Zealand rose 466.7% over 12 measured months, from 30 to 170 in September 2026. - Estimated monthly branded searches for Worx Landroid in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026. - Estimated monthly branded searches for Mammotion in New Zealand fell 10.5% over 12 measured months, from 860 to 770 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Robot mower brands | 270 | 4.3% | 3 | | Nov 2025 | Robot mower brands | 340 | 4.6% | 3 | | Dec 2025 | Robot mower brands | 270 | 5.1% | 3 | | Jan 2026 | Robot mower brands | 230 | 4.1% | 4 | | Feb 2026 | Robot mower brands | 270 | 5.1% | 3 | | Mar 2026 | Robot mower brands | 350 | 7.3% | 3 | | Apr 2026 | Robot mower brands | 330 | 6.8% | 3 | | May 2026 | Robot mower brands | 270 | 6.1% | 4 | | Jun 2026 | Robot mower brands | 230 | 6.2% | 4 | | Jul 2026 | Robot mower brands | 270 | 7.6% | 4 | | Aug 2026 | Robot mower brands | 220 | 6% | 4 | | Sep 2026 | Robot mower brands | 340 | 5.1% | 4 | ## How are MowBot’s branded searches counted? Brandwave collects information about searches that people make online using MowBot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mowbot” - “mowbot lawn mower” ## Which robot mower brands compete with MowBot? - [Husqvarna Automower](/demand/nz/brands/husqvarna-automower): Head-to-head: /demand/nz/compare/husqvarna-automower-vs-mowbot - [Mammotion](/demand/nz/brands/mammotion): Head-to-head: /demand/nz/compare/mammotion-vs-mowbot - [Segway Navimow](/demand/nz/brands/segway-navimow): Head-to-head: /demand/nz/compare/mowbot-vs-segway-navimow - [Ecovacs Goat](/demand/nz/brands/ecovacs-goat): Head-to-head: /demand/nz/compare/ecovacs-goat-vs-mowbot - [Worx Landroid](/demand/nz/brands/worx-landroid): Head-to-head: /demand/nz/compare/mowbot-vs-worx-landroid ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "MowBot: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/mowbot This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mowbot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.