--- title: "Mouseflow: search popularity in New Zealand" description: "Mouseflow is a website heatmap and session replay tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/mouseflow" publisher: "Brandwave" --- # Mouseflow: search popularity in New Zealand Mouseflow is a website heatmap and session replay tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Mouseflow - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among heatmap and session replay tools**: 1.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Heatmap and session replay tools | 7 | 1.7% | 30 | - [Heatmap and session replay tools](/demand/nz/categories/nz-heatmap-and-session-replay-tools) ## Top heatmap and session replay tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mouseflow was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Mouseflow is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Microsoft Clarity | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Contentsquare | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Hotjar | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | PostHog | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Mouseflow | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Fullstory | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Lucky Orange | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about heatmap and session replay tools - Asked ChatGPT "Which heatmap and session replay tool should I use in New Zealand?": 1. Microsoft Clarity, 2. Contentsquare, 3. PostHog, 4. Hotjar - Asked ChatGPT "What are the best heatmap and session replay tools in New Zealand?": 1. Microsoft Clarity, 2. Hotjar, 3. Contentsquare, 4. Mouseflow, 5. Fullstory, 6. PostHog - Asked ChatGPT "What's the best heatmap and session replay tool in New Zealand for website analytics?": 1. Microsoft Clarity, 2. Contentsquare, 3. PostHog, 4. Hotjar - Searched Google, AI Overview "website heatmap software": 1. Microsoft Clarity, 2. Hotjar, 3. Mouseflow, 4. Lucky Orange - Searched Google, AI Overview "user behaviour analytics tool": 1. Hotjar Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Mouseflow changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Mouseflow in New Zealand rose from 20 to 30. - Across the 12 months ending September 2026, Mouseflow’s share of searches among heatmap and session replay tools in New Zealand increased from 1.2% to 1.7%. - Across the 12 months ending September 2026, Mouseflow’s share of searches among heatmap and session replay tools in New Zealand peaked at 1.9% in April 2026 and was lowest at 0.55% in July 2026. ## How did search popularity change for New Zealand heatmap and session replay tools in September 2026? - In September 2026, PostHog overtook Microsoft Clarity to become the leader among heatmap and session replay tools in New Zealand, with 41.4% of the searches. - In September 2026, Contentsquare overtook Lucky Orange to rank 4th among heatmap and session replay tools in New Zealand, with 4% of the searches. - In September 2026, Hotjar gained share of searches among heatmap and session replay tools in New Zealand, from 13.8% to 14.9%. - In September 2026, Microsoft Clarity lost share of searches among heatmap and session replay tools in New Zealand, from 38.1% to 33.9%. - In September 2026, Lucky Orange lost share of searches among heatmap and session replay tools in New Zealand, from 3.7% to 2.3%. - Estimated monthly branded searches for Mouseflow in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Heatmap and session replay tools | 20 | 1.2% | 7 | | Nov 2025 | Heatmap and session replay tools | 30 | 1.8% | 7 | | Dec 2025 | Heatmap and session replay tools | 20 | 1.7% | 7 | | Jan 2026 | Heatmap and session replay tools | 10 | 0.67% | 7 | | Feb 2026 | Heatmap and session replay tools | 20 | 1.4% | 7 | | Mar 2026 | Heatmap and session replay tools | 20 | 1.2% | 7 | | Apr 2026 | Heatmap and session replay tools | 30 | 1.9% | 7 | | May 2026 | Heatmap and session replay tools | 20 | 1.4% | 7 | | Jun 2026 | Heatmap and session replay tools | 30 | 1.4% | 7 | | Jul 2026 | Heatmap and session replay tools | 10 | 0.55% | 7 | | Aug 2026 | Heatmap and session replay tools | 30 | 1.6% | 7 | | Sep 2026 | Heatmap and session replay tools | 30 | 1.7% | 7 | ## How are Mouseflow’s branded searches counted? Brandwave collects information about searches that people make online using Mouseflow’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mouseflow” ## Which heatmap and session replay tools compete with Mouseflow? - [PostHog](/demand/nz/brands/posthog) - [Microsoft Clarity](/demand/nz/brands/microsoft-clarity): Head-to-head: /demand/nz/compare/microsoft-clarity-vs-mouseflow - [Hotjar](/demand/nz/brands/hotjar): Head-to-head: /demand/nz/compare/hotjar-vs-mouseflow - [Contentsquare](/demand/nz/brands/contentsquare): Head-to-head: /demand/nz/compare/contentsquare-vs-mouseflow - [Lucky Orange](/demand/nz/brands/lucky-orange): Head-to-head: /demand/nz/compare/lucky-orange-vs-mouseflow - [Fullstory](/demand/nz/brands/fullstory): Head-to-head: /demand/nz/compare/fullstory-vs-mouseflow ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Mouseflow: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/mouseflow This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mouseflow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.