--- title: "Mountain Warehouse: search popularity in New Zealand" description: "Mountain Warehouse is an outdoor clothing and equipment retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/mountain-warehouse" publisher: "Brandwave" --- # Mountain Warehouse: search popularity in New Zealand Mountain Warehouse is an outdoor clothing and equipment retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Mountain Warehouse - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among cargo shorts brands**: 14.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cargo shorts brands | 3 | 14.3% | 49.5K | - [Cargo shorts brands](/demand/nz/categories/nz-cargo-shorts-brands) ## Top cargo shorts brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mountain Warehouse was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Mountain Warehouse is the most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mountain Warehouse | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Hard Yakka | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Kathmandu | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Stoney Creek | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Cotton On | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | AS Colour | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Helly Hansen | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Lee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wrangler | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dickies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cargo shorts brands - Asked ChatGPT "Which cargo shorts brand should I buy in New Zealand?": 1. Hard Yakka, 2. Mountain Warehouse, 3. Helly Hansen, 4. Cotton On - Asked ChatGPT "What are the best cargo shorts brands in New Zealand?": 1. Hard Yakka, 2. Stoney Creek, 3. Kathmandu, 4. Cotton On, 5. Helly Hansen - Asked ChatGPT "What's the best cargo shorts brand in New Zealand for hot weather wear?": 1. Kathmandu, 2. Stoney Creek, 3. Mountain Warehouse - Searched Google, AI Overview "cargo shorts nz": 1. Mountain Warehouse, 2. Cotton On, 3. AS Colour, 4. Hard Yakka - Searched Google, AI Overview "mens cargo shorts": 1. Mountain Warehouse, 2. AS Colour Not named in any answer: Lee, Wrangler and Dickies. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Mountain Warehouse changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Mountain Warehouse in New Zealand held steady at 49.5K. - Across the 12 months ending September 2026, Mountain Warehouse’s share of searches among cargo shorts brands in New Zealand peaked at 21.6% in July 2026 and was lowest at 12% in November 2025. ## How did search popularity change for New Zealand cargo shorts brands in September 2026? - In September 2026, Cotton On gained share of searches among cargo shorts brands in New Zealand, from 48.9% to 55.7%. - In September 2026, Mountain Warehouse lost share of searches among cargo shorts brands in New Zealand, from 18.8% to 14.3%. - In September 2026, Kathmandu lost share of searches among cargo shorts brands in New Zealand, from 17.7% to 16.6%. - In September 2026, AS Colour lost share of searches among cargo shorts brands in New Zealand, from 10.3% to 9.5%. - Stoney Creek’s share of searches among cargo shorts brands in New Zealand has lost ground for 3 months in a row, from 4.5% to 2.9% in September 2026. - Estimated monthly branded searches for Lee in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cargo shorts brands | 49.5K | 14.1% | 3 | | Nov 2025 | Cargo shorts brands | 60.5K | 12% | 4 | | Dec 2025 | Cargo shorts brands | 74K | 14.6% | 3 | | Jan 2026 | Cargo shorts brands | 60.5K | 16.2% | 3 | | Feb 2026 | Cargo shorts brands | 49.5K | 14.4% | 3 | | Mar 2026 | Cargo shorts brands | 60.5K | 14.5% | 3 | | Apr 2026 | Cargo shorts brands | 60.5K | 13.9% | 3 | | May 2026 | Cargo shorts brands | 60.5K | 14.3% | 3 | | Jun 2026 | Cargo shorts brands | 60.5K | 15.2% | 3 | | Jul 2026 | Cargo shorts brands | 90.5K | 21.6% | 2 | | Aug 2026 | Cargo shorts brands | 74K | 18.8% | 2 | | Sep 2026 | Cargo shorts brands | 49.5K | 14.3% | 3 | ## How are Mountain Warehouse’s branded searches counted? Brandwave collects information about searches that people make online using Mountain Warehouse’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mountain warehouse” ## Which cargo shorts brands compete with Mountain Warehouse? - [Cotton On](/demand/nz/brands/cotton-on): Head-to-head: /demand/nz/compare/cotton-on-vs-mountain-warehouse - [Kathmandu](/demand/nz/brands/kathmandu): Head-to-head: /demand/nz/compare/kathmandu-vs-mountain-warehouse - [AS Colour](/demand/nz/brands/as-colour): Head-to-head: /demand/nz/compare/as-colour-vs-mountain-warehouse - [Stoney Creek](/demand/nz/brands/stoney-creek): Head-to-head: /demand/nz/compare/mountain-warehouse-vs-stoney-creek - [Hard Yakka](/demand/nz/brands/hard-yakka): Head-to-head: /demand/nz/compare/hard-yakka-vs-mountain-warehouse - [Helly Hansen](/demand/nz/brands/helly-hansen) - [Lee](/demand/nz/brands/lee-jeans) - [Wrangler](/demand/nz/brands/wrangler) - [Dickies](/demand/nz/brands/dickies) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Mountain Warehouse: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/mountain-warehouse This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mountain-warehouse. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.