---
title: "Mou: search popularity and Share of Search in New Zealand"
description: "Mou makes sheepskin boots sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/mou"
publisher: "Brandwave"
---

# Mou: search popularity and Share of Search in New Zealand

Mou makes sheepskin boots sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Mou
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among sheepskin and ugg boot brands**: 0.05%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sheepskin and ugg boot brands | 5 | 0.05% | 40 |

- [Sheepskin and ugg boot brands](/demand/nz/categories/nz-sheepskin-boot-brands)

## How has branded search demand for Mou changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Mou in New Zealand rose from 20 to 40.
- Across the 11 months ending August 2026, Mou’s estimated Share of Search among sheepskin and ugg boot brands in New Zealand held steady, from 0.04% to 0.05%.

## How did search popularity change for New Zealand sheepskin and ugg boot brands in August 2026?

- Estimated monthly branded searches for Mou in New Zealand rose 100% over 11 measured months, from 20 to 40 in August 2026.
- Estimated monthly branded searches for EMU Australia in New Zealand rose 97.6% over 11 measured months, from 410 to 810 in August 2026.
- Estimated monthly branded searches for Bearpaw in New Zealand rose 66.7% over 11 measured months, from 60 to 100 in August 2026.
- Estimated monthly branded searches for UGG in New Zealand rose 61.8% over 11 measured months, from 44.7K to 72.3K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sheepskin and ugg boot brands | 20 | 0.04% | 5 |
| Nov 2025 | Sheepskin and ugg boot brands | 40 | 0.06% | 5 |
| Dec 2025 | Sheepskin and ugg boot brands | 30 | 0.04% | 5 |
| Jan 2026 | Sheepskin and ugg boot brands | 30 | 0.06% | 5 |
| Feb 2026 | Sheepskin and ugg boot brands | 30 | 0.06% | 5 |
| Mar 2026 | Sheepskin and ugg boot brands | 20 | 0.03% | 5 |
| Apr 2026 | Sheepskin and ugg boot brands | 40 | 0.05% | 5 |
| May 2026 | Sheepskin and ugg boot brands | 30 | 0.03% | 5 |
| Jun 2026 | Sheepskin and ugg boot brands | 40 | 0.05% | 5 |
| Jul 2026 | Sheepskin and ugg boot brands | 30 | 0.04% | 5 |
| Aug 2026 | Sheepskin and ugg boot brands | 40 | 0.05% | 5 |
| Sep 2026 | Sheepskin and ugg boot brands | — | — | — |

## How is Mou measured?

Brandwave collects information about searches that people make online using Mou’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mou boots”
- “mou sheepskin boots”
- “mou slippers”

## Which sheepskin and ugg boot brands compete with Mou?

- [UGG](/demand/nz/brands/ugg): Head-to-head: /demand/nz/compare/mou-vs-ugg
- [EMU Australia](/demand/nz/brands/emu-australia): Head-to-head: /demand/nz/compare/emu-australia-vs-mou
- [Ugg Australia Since 1974](/demand/nz/brands/ugg-australia-since-1974): Head-to-head: /demand/nz/compare/mou-vs-ugg-australia-since-1974
- [Bearpaw](/demand/nz/brands/bearpaw): Head-to-head: /demand/nz/compare/bearpaw-vs-mou

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Mou: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/mou

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mou. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.