--- title: "How popular is MOTU? Searches and AI answers in New Zealand" description: "An American maker of audio interfaces. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/motu-audio" publisher: "Brandwave" --- # How popular is MOTU? Searches and AI answers in New Zealand An American maker of audio interfaces. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: MOTU - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among audio interface brands**: 17.7% ## Where does MOTU compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Audio interface brands | 3 | 17.7% | 170 | - [Audio interface brands](/demand/nz/categories/nz-audio-interface-brands) ## Top audio interface brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MOTU was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. MOTU is the second most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Focusrite | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | MOTU | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Audient | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Universal Audio | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | PreSonus | 4th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about audio interface brands - Asked ChatGPT "Which audio interface brand should I buy in New Zealand?": 1. Focusrite, 2. Audient, 3. MOTU, 4. Universal Audio - Asked ChatGPT "What are the best audio interface brands in New Zealand?": 1. Focusrite, 2. MOTU, 3. Universal Audio, 4. Audient - Asked ChatGPT "What's the best audio interface brand in New Zealand for home recording?": 1. Focusrite, 2. Audient, 3. MOTU, 4. Universal Audio - Searched Google, AI Overview "audio interface nz": 1. PreSonus, 2. MOTU, 3. Focusrite - Searched Google, AI Overview "usb audio interface": 1. Focusrite Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for MOTU changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for MOTU in New Zealand rose from 140 to 170. - Across the 12 months ending October 2026, MOTU’s share of searches among audio interface brands in New Zealand increased from 10% to 17.7%. - Across the 12 months ending October 2026, MOTU’s share of searches among audio interface brands in New Zealand peaked at 20.2% in July 2026 and was lowest at 10% in November 2025. - Across the 12 months ending October 2026, MOTU rose from 4th to 3rd among audio interface brands in New Zealand. ## How did search popularity change for New Zealand audio interface brands in October 2026? - In October 2026, Focusrite gained share of searches among audio interface brands in New Zealand, from 41.5% to 44.8%. - In October 2026, MOTU gained share of searches among audio interface brands in New Zealand, from 17% to 17.7%. - In October 2026, Audient lost share of searches among audio interface brands in New Zealand, from 6.6% to 4.2%. - In October 2026, PreSonus lost share of searches among audio interface brands in New Zealand, from 11.3% to 10.4%. - In October 2026, Universal Audio lost share of searches among audio interface brands in New Zealand, from 23.6% to 22.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Audio interface brands | 140 | 10% | 4 | | Dec 2025 | Audio interface brands | 200 | 14.3% | 3 | | Jan 2026 | Audio interface brands | 170 | 12.7% | 4 | | Feb 2026 | Audio interface brands | 130 | 13.1% | 4 | | Mar 2026 | Audio interface brands | 120 | 11.9% | 4 | | Apr 2026 | Audio interface brands | 140 | 12.8% | 3 | | May 2026 | Audio interface brands | 200 | 17.5% | 3 | | Jun 2026 | Audio interface brands | 210 | 17.6% | 3 | | Jul 2026 | Audio interface brands | 200 | 20.2% | 3 | | Aug 2026 | Audio interface brands | 200 | 17.4% | 3 | | Sep 2026 | Audio interface brands | 180 | 17% | 3 | | Oct 2026 | Audio interface brands | 170 | 17.7% | 3 | ## How are MOTU’s branded searches counted? Brandwave collects information about searches that people make online using MOTU’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “motu audio” - “motu interface” - “motu m2” ## Which audio interface brands compete with MOTU? - [Focusrite](/demand/nz/brands/focusrite): Head-to-head: /demand/nz/compare/focusrite-vs-motu-audio - [Universal Audio](/demand/nz/brands/universal-audio): Head-to-head: /demand/nz/compare/motu-audio-vs-universal-audio - [PreSonus](/demand/nz/brands/presonus): Head-to-head: /demand/nz/compare/motu-audio-vs-presonus - [Audient](/demand/nz/brands/audient): Head-to-head: /demand/nz/compare/audient-vs-motu-audio ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is MOTU? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/motu-audio This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/motu-audio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.