---
title: "Mortimer Hirst: search popularity and Share of Search in New Zealand"
description: "Mortimer Hirst offers Auckland optometrist services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/mortimer-hirst"
publisher: "Brandwave"
---

# Mortimer Hirst: search popularity and Share of Search in New Zealand

Mortimer Hirst offers Auckland optometrist services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Mortimer Hirst
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among auckland optometrists**: 91.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Auckland optometrists | 1 | 91.2% | 2.3K |

- [Auckland optometrists](/demand/nz/categories/nz-auckland-optometrists)

## How has branded search demand for Mortimer Hirst changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Mortimer Hirst in New Zealand held steady, from 2.4K to 2.3K.
- Across the 11 months ending August 2026, Mortimer Hirst’s estimated Share of Search among auckland optometrists in New Zealand decreased from 92.3% to 91.2%.
- Across the 11 months ending August 2026, Mortimer Hirst’s estimated Share of Search among auckland optometrists in New Zealand peaked at 93.2% in January 2026 and was lowest at 90.4% in April 2026.

## How did search popularity change for New Zealand auckland optometrists in August 2026?

- In August 2026, Frith & Laird gained estimated Share of Search among auckland optometrists in New Zealand, from 6.8% to 8.8%.
- In August 2026, Mortimer Hirst lost estimated Share of Search among auckland optometrists in New Zealand, from 93.2% to 91.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Auckland optometrists | 2.4K | 92.3% | 1 |
| Nov 2025 | Auckland optometrists | 2.5K | 91.4% | 1 |
| Dec 2025 | Auckland optometrists | 2.5K | 91.1% | 1 |
| Jan 2026 | Auckland optometrists | 2.8K | 93.2% | 1 |
| Feb 2026 | Auckland optometrists | 2.1K | 91.7% | 1 |
| Mar 2026 | Auckland optometrists | 2.4K | 91.2% | 1 |
| Apr 2026 | Auckland optometrists | 2.2K | 90.4% | 1 |
| May 2026 | Auckland optometrists | 2.4K | 91.1% | 1 |
| Jun 2026 | Auckland optometrists | 2.4K | 91.4% | 1 |
| Jul 2026 | Auckland optometrists | 2.7K | 93.2% | 1 |
| Aug 2026 | Auckland optometrists | 2.3K | 91.2% | 1 |
| Sep 2026 | Auckland optometrists | — | — | — |

## How is Mortimer Hirst measured?

Brandwave collects information about searches that people make online using Mortimer Hirst’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mortimer hirst”
- “mortimer hirst auckland”
- “mortimer hirst newmarket”
- “mortimer hirst optometrist”
- “mortimer hirst optometrist auckland”
- “mortimer hirst optometrist high street auckland”
- “mortimer hirst optometrist st heliers”
- “mortimer hirst st heliers”
- “mortimer hirst takapuna”

## Which auckland optometrists compete with Mortimer Hirst?

- [Frith & Laird](/demand/nz/brands/frith-and-laird): Head-to-head: /demand/nz/compare/frith-and-laird-vs-mortimer-hirst

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Mortimer Hirst: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/mortimer-hirst

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mortimer-hirst. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.