--- title: "Mortgage Sure: search popularity and Share of Search in New Zealand" description: "Mortgage Sure provides mortgage advice and home lending services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/mortgage-sure" publisher: "Brandwave" --- # Mortgage Sure: search popularity and Share of Search in New Zealand Mortgage Sure provides mortgage advice and home lending services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Mortgage Sure - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among gisborne mortgage advisers**: 1.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Gisborne mortgage advisers | 2 | 1.2% | 80 | | Hastings mortgage advisers | 2 | 18.2% | 80 | - [Gisborne mortgage advisers](/demand/nz/categories/nz-gisborne-mortgage-advisers) - [Hastings mortgage advisers](/demand/nz/categories/nz-hastings-mortgage-advisers) ## How has branded search demand for Mortgage Sure changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Mortgage Sure in New Zealand fell from 120 to 80. - Across the 11 months ending August 2026, Mortgage Sure’s estimated Share of Search among gisborne mortgage advisers in New Zealand held steady, from 1.6% to 1.2%. - Across the 11 months ending August 2026, Mortgage Sure’s estimated Share of Search among hastings mortgage advisers in New Zealand decreased from 25% to 18.2%. - Across the 11 months ending August 2026, Mortgage Sure’s estimated Share of Search among hastings mortgage advisers in New Zealand peaked at 32.3% in December 2025 and was lowest at 14.6% in June 2026. ## How did search popularity change for New Zealand gisborne mortgage advisers in August 2026? - Estimated monthly branded searches for Gisborne Financial Services in New Zealand rose 150% over 11 measured months, from 20 to 50 in August 2026. - Estimated monthly branded searches for Mortgage Sure in New Zealand fell 33.3% over 11 measured months, from 120 to 80 in August 2026. - Estimated monthly branded searches for NZHL in New Zealand fell 10.5% over 11 measured months, from 7.1K to 6.4K in August 2026. ## How did search popularity change for New Zealand hastings mortgage advisers in August 2026? - In August 2026, Vesta Finance & Advisory gained estimated Share of Search among hastings mortgage advisers in New Zealand, from 9.1% to 13.6%. - In August 2026, Finsol gained estimated Share of Search among hastings mortgage advisers in New Zealand, from 66.7% to 68.2%. - In August 2026, Mortgage Sure lost estimated Share of Search among hastings mortgage advisers in New Zealand, from 24.2% to 18.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Gisborne mortgage advisers | 120 | 1.6% | 2 | | Nov 2025 | Gisborne mortgage advisers | 120 | 1.6% | 2 | | Dec 2025 | Gisborne mortgage advisers | 100 | 1.9% | 2 | | Jan 2026 | Gisborne mortgage advisers | 100 | 1.5% | 2 | | Feb 2026 | Gisborne mortgage advisers | 80 | 1.1% | 2 | | Mar 2026 | Gisborne mortgage advisers | 80 | 1.1% | 2 | | Apr 2026 | Gisborne mortgage advisers | 120 | 2% | 2 | | May 2026 | Gisborne mortgage advisers | 80 | 1.2% | 2 | | Jun 2026 | Gisborne mortgage advisers | 60 | 1% | 2 | | Jul 2026 | Gisborne mortgage advisers | 80 | 1.2% | 2 | | Aug 2026 | Gisborne mortgage advisers | 80 | 1.2% | 2 | | Sep 2026 | Gisborne mortgage advisers | — | — | — | | Oct 2025 | Hastings mortgage advisers | 120 | 25% | 2 | | Nov 2025 | Hastings mortgage advisers | 120 | 28.6% | 2 | | Dec 2025 | Hastings mortgage advisers | 100 | 32.3% | 2 | | Jan 2026 | Hastings mortgage advisers | 100 | 24.4% | 2 | | Feb 2026 | Hastings mortgage advisers | 80 | 21.6% | 2 | | Mar 2026 | Hastings mortgage advisers | 80 | 22.2% | 2 | | Apr 2026 | Hastings mortgage advisers | 120 | 30.8% | 2 | | May 2026 | Hastings mortgage advisers | 80 | 19.5% | 2 | | Jun 2026 | Hastings mortgage advisers | 60 | 14.6% | 3 | | Jul 2026 | Hastings mortgage advisers | 80 | 24.2% | 2 | | Aug 2026 | Hastings mortgage advisers | 80 | 18.2% | 2 | | Sep 2026 | Hastings mortgage advisers | — | — | — | ## How is Mortgage Sure measured? Brandwave collects information about searches that people make online using Mortgage Sure’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mortgage sure” - “mortgage sure hastings” - “mortgagesure” ## Which gisborne mortgage advisers compete with Mortgage Sure? - [NZHL](/demand/nz/brands/nzhl): Head-to-head: /demand/nz/compare/mortgage-sure-vs-nzhl - [Gisborne Financial Services](/demand/nz/brands/gisborne-financial-services): Head-to-head: /demand/nz/compare/gisborne-financial-services-vs-mortgage-sure - [Mortgage Pundit](/demand/nz/brands/mortgage-pundit): Head-to-head: /demand/nz/compare/mortgage-pundit-vs-mortgage-sure ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Mortgage Sure: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/mortgage-sure This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mortgage-sure. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.