--- title: "Mortgage Link: search popularity and Share of Search in New Zealand" description: "A national network of mortgage and insurance advisers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/mortgage-link" publisher: "Brandwave" --- # Mortgage Link: search popularity and Share of Search in New Zealand A national network of mortgage and insurance advisers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Mortgage Link - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among cambridge mortgage advisers**: 8.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cambridge mortgage advisers | 2 | 8.1% | 600 | | Dunedin mortgage advisers | 1 | 32.6% | 600 | | Kapiti mortgage advisers | 2 | 8.6% | 600 | | mortgage advisers | 9 | 2.7% | 600 | | Palmerston North mortgage advisers | 1 | 43.2% | 600 | | Rotorua mortgage advisers | 2 | 8.4% | 600 | | Taupo mortgage advisers | 2 | 8% | 600 | | Whakatane mortgage advisers | 2 | 8.4% | 600 | | Whanganui mortgage advisers | 3 | 7.7% | 600 | - [Cambridge mortgage advisers](/demand/nz/categories/nz-cambridge-mortgage-advisers) - [Dunedin mortgage advisers](/demand/nz/categories/nz-dunedin-mortgage-advisers) - [Kapiti mortgage advisers](/demand/nz/categories/nz-kapiti-mortgage-advisers) - [New Zealand mortgage advisers](/demand/nz/categories/nz-mortgage-advisers) - [Palmerston North mortgage advisers](/demand/nz/categories/nz-palmerston-north-mortgage-advisers) - [Rotorua mortgage advisers](/demand/nz/categories/nz-rotorua-mortgage-advisers) - [Taupo mortgage advisers](/demand/nz/categories/nz-taupo-mortgage-advisers) - [Whakatane mortgage advisers](/demand/nz/categories/nz-whakatane-mortgage-advisers) - [Whanganui mortgage advisers](/demand/nz/categories/nz-whanganui-mortgage-advisers) ## How has branded search demand for Mortgage Link changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Mortgage Link in New Zealand fell from 860 to 600. - Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among cambridge mortgage advisers in New Zealand decreased from 10.1% to 8.1%. - Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among cambridge mortgage advisers in New Zealand peaked at 11% in June 2026 and was lowest at 8.1% in August 2026. - Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among dunedin mortgage advisers in New Zealand decreased from 40.4% to 32.6%. - Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among dunedin mortgage advisers in New Zealand peaked at 40.4% in October 2025 and was lowest at 31.3% in January 2026. - Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among kapiti mortgage advisers in New Zealand decreased from 10.7% to 8.6%. - Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among kapiti mortgage advisers in New Zealand peaked at 11.9% in June 2026 and was lowest at 8.6% in August 2026. - Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among mortgage advisers in New Zealand decreased from 3.4% to 2.7%. - Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among palmerston north mortgage advisers in New Zealand decreased from 52.8% to 43.2%. - Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among palmerston north mortgage advisers in New Zealand peaked at 53.3% in February 2026 and was lowest at 43.2% in August 2026. - Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among rotorua mortgage advisers in New Zealand decreased from 10.6% to 8.4%. - Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among rotorua mortgage advisers in New Zealand peaked at 11.6% in June 2026 and was lowest at 8.4% in August 2026. - Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among taupo mortgage advisers in New Zealand decreased from 10.4% to 8%. - Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among taupo mortgage advisers in New Zealand peaked at 11.2% in June 2026 and was lowest at 8% in August 2026. - Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among whakatane mortgage advisers in New Zealand decreased from 10.7% to 8.4%. - Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among whakatane mortgage advisers in New Zealand peaked at 11.9% in June 2026 and was lowest at 8.4% in August 2026. - Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among whanganui mortgage advisers in New Zealand decreased from 9.7% to 7.7%. - Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among whanganui mortgage advisers in New Zealand peaked at 10.6% in June 2026 and was lowest at 7.7% in August 2026. ## How did search popularity change for New Zealand cambridge mortgage advisers in August 2026? - In August 2026, My Mortgage gained estimated Share of Search among cambridge mortgage advisers in New Zealand, from 3.2% to 4.1%. - In August 2026, Mortgage Link lost estimated Share of Search among cambridge mortgage advisers in New Zealand, from 8.7% to 8.1%. - Estimated monthly branded searches for Murtaghs Mortgage Brokers in New Zealand fell 35.7% over 11 measured months, from 140 to 90 in August 2026. - Estimated monthly branded searches for NZHL in New Zealand fell 10.5% over 11 measured months, from 7.1K to 6.4K in August 2026. ## How did search popularity change for New Zealand dunedin mortgage advisers in August 2026? - In August 2026, Custom Mortgages overtook Mortgage Me to rank 2nd among dunedin mortgage advisers in New Zealand, at 26.1%. - In August 2026, Mortgage Link lost estimated Share of Search among dunedin mortgage advisers in New Zealand, from 35.6% to 32.6%. - In August 2026, Mortgage Me lost estimated Share of Search among dunedin mortgage advisers in New Zealand, from 20% to 17.4%. - In August 2026, Total Mortgages lost estimated Share of Search among dunedin mortgage advisers in New Zealand, from 26.1% to 23.9%. ## How did search popularity change for New Zealand kapiti mortgage advisers in August 2026? - Estimated monthly branded searches for Craig Pope Financial in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026. - Estimated monthly branded searches for Mortgage Link in New Zealand fell 30.2% over 11 measured months, from 860 to 600 in August 2026. - Estimated monthly branded searches for NZHL in New Zealand fell 10.5% over 11 measured months, from 7.1K to 6.4K in August 2026. ## How did search popularity change for New Zealand mortgage advisers in August 2026? - In August 2026, Star Mortgage overtook The Mortgage Supply Co to rank 11th among mortgage advisers in New Zealand, at 2.1%. - In August 2026, Mike Pero gained estimated Share of Search among mortgage advisers in New Zealand, from 5.1% to 6.1%. - In August 2026, Tony Mounce Mortgages gained estimated Share of Search among mortgage advisers in New Zealand, from 1.5% to 2.2%. - In August 2026, Float Mortgages gained estimated Share of Search among mortgage advisers in New Zealand, from 1.2% to 1.7%. - In August 2026, NZHL lost estimated Share of Search among mortgage advisers in New Zealand, from 30.4% to 28.5%. - In August 2026, Squirrel lost estimated Share of Search among mortgage advisers in New Zealand, from 25.7% to 25.1%. ## How did search popularity change for New Zealand palmerston north mortgage advisers in August 2026? - In August 2026, Taylored Mortgages gained estimated Share of Search among palmerston north mortgage advisers in New Zealand, from 23.3% to 29.5%. - In August 2026, Toby Ferreira Mortgages lost estimated Share of Search among palmerston north mortgage advisers in New Zealand, from 12.3% to 8.6%. - In August 2026, Youm lost estimated Share of Search among palmerston north mortgage advisers in New Zealand, from 20.5% to 18.7%. - In August 2026, Mortgage Link lost estimated Share of Search among palmerston north mortgage advisers in New Zealand, from 43.8% to 43.2%. ## How did search popularity change for New Zealand rotorua mortgage advisers in August 2026? - In August 2026, NZHL gained estimated Share of Search among rotorua mortgage advisers in New Zealand, from 87.9% to 89%. - In August 2026, EasyMortgage lost estimated Share of Search among rotorua mortgage advisers in New Zealand, from 2.1% to 1.5%. - Estimated monthly branded searches for Mortgage Link in New Zealand fell 30.2% over 11 measured months, from 860 to 600 in August 2026. ## How did search popularity change for New Zealand taupo mortgage advisers in August 2026? - In August 2026, Zest Brokers gained estimated Share of Search among taupo mortgage advisers in New Zealand, from 5% to 7.1%. - In August 2026, NZHL lost estimated Share of Search among taupo mortgage advisers in New Zealand, from 86.4% to 84.9%. - In August 2026, Mortgage Link lost estimated Share of Search among taupo mortgage advisers in New Zealand, from 8.6% to 8%. ## How did search popularity change for New Zealand whakatane mortgage advisers in August 2026? - In August 2026, Mortgage Bliss gained estimated Share of Search among whakatane mortgage advisers in New Zealand, from 1.1% to 2%. - In August 2026, Mortgage Link lost estimated Share of Search among whakatane mortgage advisers in New Zealand, from 9% to 8.4%. - Estimated monthly branded searches for NZHL in New Zealand fell 10.5% over 11 measured months, from 7.1K to 6.4K in August 2026. ## How did search popularity change for New Zealand whanganui mortgage advisers in August 2026? - In August 2026, NZHL gained estimated Share of Search among whanganui mortgage advisers in New Zealand, from 81.4% to 82.2%. - Estimated monthly branded searches for Mortgage Link in New Zealand fell 30.2% over 11 measured months, from 860 to 600 in August 2026. - Estimated monthly branded searches for Vega in New Zealand fell 14.9% over 11 measured months, from 870 to 740 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cambridge mortgage advisers | 860 | 10.1% | 2 | | Nov 2025 | Cambridge mortgage advisers | 680 | 8.2% | 2 | | Dec 2025 | Cambridge mortgage advisers | 560 | 9% | 2 | | Jan 2026 | Cambridge mortgage advisers | 730 | 9.4% | 2 | | Feb 2026 | Cambridge mortgage advisers | 800 | 9.6% | 2 | | Mar 2026 | Cambridge mortgage advisers | 860 | 10.1% | 2 | | Apr 2026 | Cambridge mortgage advisers | 720 | 10.5% | 2 | | May 2026 | Cambridge mortgage advisers | 840 | 10.7% | 2 | | Jun 2026 | Cambridge mortgage advisers | 760 | 11% | 2 | | Jul 2026 | Cambridge mortgage advisers | 640 | 8.7% | 2 | | Aug 2026 | Cambridge mortgage advisers | 600 | 8.1% | 2 | | Sep 2026 | Cambridge mortgage advisers | — | — | — | | Oct 2025 | Dunedin mortgage advisers | 860 | 40.4% | 1 | | Nov 2025 | Dunedin mortgage advisers | 680 | 36.8% | 1 | | Dec 2025 | Dunedin mortgage advisers | 560 | 38.1% | 1 | | Jan 2026 | Dunedin mortgage advisers | 730 | 31.3% | 1 | | Feb 2026 | Dunedin mortgage advisers | 800 | 38.8% | 1 | | Mar 2026 | Dunedin mortgage advisers | 860 | 35.2% | 1 | | Apr 2026 | Dunedin mortgage advisers | 720 | 31.4% | 1 | | May 2026 | Dunedin mortgage advisers | 840 | 37.7% | 1 | | Jun 2026 | Dunedin mortgage advisers | 760 | 31.8% | 1 | | Jul 2026 | Dunedin mortgage advisers | 640 | 35.6% | 1 | | Aug 2026 | Dunedin mortgage advisers | 600 | 32.6% | 1 | | Sep 2026 | Dunedin mortgage advisers | — | — | — | | Oct 2025 | Kapiti mortgage advisers | 860 | 10.7% | 2 | | Nov 2025 | Kapiti mortgage advisers | 680 | 8.6% | 2 | | Dec 2025 | Kapiti mortgage advisers | 560 | 9.6% | 2 | | Jan 2026 | Kapiti mortgage advisers | 730 | 10% | 2 | | Feb 2026 | Kapiti mortgage advisers | 800 | 10.1% | 2 | | Mar 2026 | Kapiti mortgage advisers | 860 | 10.8% | 2 | | Apr 2026 | Kapiti mortgage advisers | 720 | 11.1% | 2 | | May 2026 | Kapiti mortgage advisers | 840 | 11.4% | 2 | | Jun 2026 | Kapiti mortgage advisers | 760 | 11.9% | 2 | | Jul 2026 | Kapiti mortgage advisers | 640 | 9.1% | 2 | | Aug 2026 | Kapiti mortgage advisers | 600 | 8.6% | 2 | | Sep 2026 | Kapiti mortgage advisers | — | — | — | | Oct 2025 | mortgage advisers | 860 | 3.4% | 9 | | Nov 2025 | mortgage advisers | 680 | 2.8% | 9 | | Dec 2025 | mortgage advisers | 560 | 3% | 8 | | Jan 2026 | mortgage advisers | 730 | 3.2% | 8 | | Feb 2026 | mortgage advisers | 800 | 3.2% | 8 | | Mar 2026 | mortgage advisers | 860 | 3.3% | 9 | | Apr 2026 | mortgage advisers | 720 | 3.3% | 9 | | May 2026 | mortgage advisers | 840 | 3.6% | 8 | | Jun 2026 | mortgage advisers | 760 | 3.6% | 9 | | Jul 2026 | mortgage advisers | 640 | 3% | 9 | | Aug 2026 | mortgage advisers | 600 | 2.7% | 9 | | Sep 2026 | mortgage advisers | — | — | — | | Oct 2025 | Palmerston North mortgage advisers | 860 | 52.8% | 1 | | Nov 2025 | Palmerston North mortgage advisers | 680 | 48.6% | 1 | | Dec 2025 | Palmerston North mortgage advisers | 560 | 47.9% | 1 | | Jan 2026 | Palmerston North mortgage advisers | 730 | 50% | 1 | | Feb 2026 | Palmerston North mortgage advisers | 800 | 53.3% | 1 | | Mar 2026 | Palmerston North mortgage advisers | 860 | 49.4% | 1 | | Apr 2026 | Palmerston North mortgage advisers | 720 | 51.4% | 1 | | May 2026 | Palmerston North mortgage advisers | 840 | 52.8% | 1 | | Jun 2026 | Palmerston North mortgage advisers | 760 | 50% | 1 | | Jul 2026 | Palmerston North mortgage advisers | 640 | 43.8% | 1 | | Aug 2026 | Palmerston North mortgage advisers | 600 | 43.2% | 1 | | Sep 2026 | Palmerston North mortgage advisers | — | — | — | | Oct 2025 | Rotorua mortgage advisers | 860 | 10.6% | 2 | | Nov 2025 | Rotorua mortgage advisers | 680 | 8.5% | 2 | | Dec 2025 | Rotorua mortgage advisers | 560 | 9.4% | 2 | | Jan 2026 | Rotorua mortgage advisers | 730 | 9.8% | 2 | | Feb 2026 | Rotorua mortgage advisers | 800 | 9.9% | 2 | | Mar 2026 | Rotorua mortgage advisers | 860 | 10.6% | 2 | | Apr 2026 | Rotorua mortgage advisers | 720 | 10.9% | 2 | | May 2026 | Rotorua mortgage advisers | 840 | 11.2% | 2 | | Jun 2026 | Rotorua mortgage advisers | 760 | 11.6% | 2 | | Jul 2026 | Rotorua mortgage advisers | 640 | 8.8% | 2 | | Aug 2026 | Rotorua mortgage advisers | 600 | 8.4% | 2 | | Sep 2026 | Rotorua mortgage advisers | — | — | — | | Oct 2025 | Taupo mortgage advisers | 860 | 10.4% | 2 | | Nov 2025 | Taupo mortgage advisers | 680 | 8.4% | 2 | | Dec 2025 | Taupo mortgage advisers | 560 | 9.3% | 2 | | Jan 2026 | Taupo mortgage advisers | 730 | 9.8% | 2 | | Feb 2026 | Taupo mortgage advisers | 800 | 9.8% | 2 | | Mar 2026 | Taupo mortgage advisers | 860 | 10.5% | 2 | | Apr 2026 | Taupo mortgage advisers | 720 | 10.8% | 2 | | May 2026 | Taupo mortgage advisers | 840 | 10.9% | 2 | | Jun 2026 | Taupo mortgage advisers | 760 | 11.2% | 2 | | Jul 2026 | Taupo mortgage advisers | 640 | 8.6% | 2 | | Aug 2026 | Taupo mortgage advisers | 600 | 8% | 2 | | Sep 2026 | Taupo mortgage advisers | — | — | — | | Oct 2025 | Whakatane mortgage advisers | 860 | 10.7% | 2 | | Nov 2025 | Whakatane mortgage advisers | 680 | 8.5% | 2 | | Dec 2025 | Whakatane mortgage advisers | 560 | 9.5% | 2 | | Jan 2026 | Whakatane mortgage advisers | 730 | 9.9% | 2 | | Feb 2026 | Whakatane mortgage advisers | 800 | 10% | 2 | | Mar 2026 | Whakatane mortgage advisers | 860 | 10.8% | 2 | | Apr 2026 | Whakatane mortgage advisers | 720 | 11.1% | 2 | | May 2026 | Whakatane mortgage advisers | 840 | 11.3% | 2 | | Jun 2026 | Whakatane mortgage advisers | 760 | 11.9% | 2 | | Jul 2026 | Whakatane mortgage advisers | 640 | 9% | 2 | | Aug 2026 | Whakatane mortgage advisers | 600 | 8.4% | 2 | | Sep 2026 | Whakatane mortgage advisers | — | — | — | | Oct 2025 | Whanganui mortgage advisers | 860 | 9.7% | 3 | | Nov 2025 | Whanganui mortgage advisers | 680 | 7.9% | 3 | | Dec 2025 | Whanganui mortgage advisers | 560 | 8.7% | 2 | | Jan 2026 | Whanganui mortgage advisers | 730 | 9.1% | 2 | | Feb 2026 | Whanganui mortgage advisers | 800 | 9.2% | 2 | | Mar 2026 | Whanganui mortgage advisers | 860 | 9.7% | 3 | | Apr 2026 | Whanganui mortgage advisers | 720 | 9.9% | 3 | | May 2026 | Whanganui mortgage advisers | 840 | 10.2% | 2 | | Jun 2026 | Whanganui mortgage advisers | 760 | 10.6% | 3 | | Jul 2026 | Whanganui mortgage advisers | 640 | 8.1% | 3 | | Aug 2026 | Whanganui mortgage advisers | 600 | 7.7% | 3 | | Sep 2026 | Whanganui mortgage advisers | — | — | — | ## How is Mortgage Link measured? Brandwave collects information about searches that people make online using Mortgage Link’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mortgage link” - “mortgage link dunedin” - “mortgage link feilding” - “mortgage link kapiti” - “mortgage link manawatu” - “mortgage link nz” - “mortgage link otago” - “mortgage link palmerston north” - “mortgage link taupo” - “mortgagelink” ## Which cambridge mortgage advisers compete with Mortgage Link? - [NZHL](/demand/nz/brands/nzhl): Head-to-head: /demand/nz/compare/mortgage-link-vs-nzhl - [My Mortgage](/demand/nz/brands/my-mortgage): Head-to-head: /demand/nz/compare/mortgage-link-vs-my-mortgage - [Murtaghs Mortgage Brokers](/demand/nz/brands/murtaghs-mortgage-brokers): Head-to-head: /demand/nz/compare/mortgage-link-vs-murtaghs-mortgage-brokers - [Mortgage Pundit](/demand/nz/brands/mortgage-pundit): Head-to-head: /demand/nz/compare/mortgage-link-vs-mortgage-pundit ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Mortgage Link: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/mortgage-link This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mortgage-link. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.