--- title: "Mortgage IQ: search popularity and Share of Search in New Zealand" description: "Mortgage IQ provides mortgage advice in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/mortgage-iq" publisher: "Brandwave" --- # Mortgage IQ: search popularity and Share of Search in New Zealand Mortgage IQ provides mortgage advice in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Mortgage IQ - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among auckland mortgage advisers**: 1.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Auckland mortgage advisers | 4 | 1.9% | 20 | | Christchurch mortgage advisers | 5 | 0.28% | 20 | | Tauranga mortgage advisers | 3 | 0.28% | 20 | - [Auckland mortgage advisers](/demand/nz/categories/nz-auckland-mortgage-advisers) - [Christchurch mortgage advisers](/demand/nz/categories/nz-christchurch-mortgage-advisers) - [Tauranga mortgage advisers](/demand/nz/categories/nz-tauranga-mortgage-advisers) ## How has branded search demand for Mortgage IQ changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Mortgage IQ in New Zealand fell from 40 to 20. - Across the 11 months ending August 2026, Mortgage IQ’s estimated Share of Search among auckland mortgage advisers in New Zealand decreased from 2.6% to 1.9%. - Across the 11 months ending August 2026, Mortgage IQ’s estimated Share of Search among auckland mortgage advisers in New Zealand peaked at 4.4% in July 2026 and was lowest at 1.9% in August 2026. - Across the 11 months ending August 2026, Mortgage IQ fell from 4th to 5th among christchurch mortgage advisers in New Zealand. - Across the 11 months ending August 2026, Mortgage IQ’s estimated Share of Search among tauranga mortgage advisers in New Zealand held steady, from 0.48% to 0.28%. ## How did search popularity change for New Zealand auckland mortgage advisers in August 2026? - In August 2026, Mortgage Managers overtook iLender to rank 2nd among auckland mortgage advisers in New Zealand, at 10.4%. - In August 2026, Mortgage IQ lost estimated Share of Search among auckland mortgage advisers in New Zealand, from 4.4% to 1.9%. - In August 2026, Global Finance lost estimated Share of Search among auckland mortgage advisers in New Zealand, from 83.2% to 81.1%. - iLender’s estimated Share of Search among auckland mortgage advisers in New Zealand has gained ground for 3 months in a row, from 5.5% to 6.6% in August 2026. ## How did search popularity change for New Zealand christchurch mortgage advisers in August 2026? - In August 2026, Tony Mounce Mortgages gained estimated Share of Search among christchurch mortgage advisers in New Zealand, from 4.6% to 7.1%. - In August 2026, NZHL lost estimated Share of Search among christchurch mortgage advisers in New Zealand, from 92.2% to 90.2%. - In August 2026, Adair Mortgages rose from 5th to 4th among christchurch mortgage advisers in New Zealand. - In August 2026, Mortgage IQ fell from 4th to 5th among christchurch mortgage advisers in New Zealand. - Estimated monthly branded searches for Fortress Mortgages in New Zealand rose 366.7% over 11 measured months, from 30 to 140 in August 2026. ## How did search popularity change for New Zealand tauranga mortgage advisers in August 2026? - In August 2026, NZHL gained estimated Share of Search among tauranga mortgage advisers in New Zealand, from 86.5% to 87.7%. - In August 2026, Global Finance lost estimated Share of Search among tauranga mortgage advisers in New Zealand, from 12.7% to 11.8%. - Estimated monthly branded searches for Mortgage IQ in New Zealand fell 50% over 11 measured months, from 40 to 20 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Auckland mortgage advisers | 40 | 2.6% | 4 | | Nov 2025 | Auckland mortgage advisers | 50 | 3.9% | 4 | | Dec 2025 | Auckland mortgage advisers | 40 | 3.3% | 4 | | Jan 2026 | Auckland mortgage advisers | 40 | 3.2% | 4 | | Feb 2026 | Auckland mortgage advisers | 30 | 2.4% | 4 | | Mar 2026 | Auckland mortgage advisers | 40 | 3% | 4 | | Apr 2026 | Auckland mortgage advisers | 30 | 2.5% | 4 | | May 2026 | Auckland mortgage advisers | 30 | 2.4% | 4 | | Jun 2026 | Auckland mortgage advisers | 50 | 4% | 4 | | Jul 2026 | Auckland mortgage advisers | 50 | 4.4% | 4 | | Aug 2026 | Auckland mortgage advisers | 20 | 1.9% | 4 | | Sep 2026 | Auckland mortgage advisers | — | — | — | | Oct 2025 | Christchurch mortgage advisers | 40 | 0.53% | 4 | | Nov 2025 | Christchurch mortgage advisers | 50 | 0.64% | 5 | | Dec 2025 | Christchurch mortgage advisers | 40 | 0.71% | 3 | | Jan 2026 | Christchurch mortgage advisers | 40 | 0.57% | 4 | | Feb 2026 | Christchurch mortgage advisers | 30 | 0.39% | 5 | | Mar 2026 | Christchurch mortgage advisers | 40 | 0.52% | 4 | | Apr 2026 | Christchurch mortgage advisers | 30 | 0.48% | 5 | | May 2026 | Christchurch mortgage advisers | 30 | 0.42% | 4 | | Jun 2026 | Christchurch mortgage advisers | 50 | 0.81% | 4 | | Jul 2026 | Christchurch mortgage advisers | 50 | 0.72% | 4 | | Aug 2026 | Christchurch mortgage advisers | 20 | 0.28% | 5 | | Sep 2026 | Christchurch mortgage advisers | — | — | — | | Oct 2025 | Tauranga mortgage advisers | 40 | 0.48% | 3 | | Nov 2025 | Tauranga mortgage advisers | 50 | 0.61% | 3 | | Dec 2025 | Tauranga mortgage advisers | 40 | 0.63% | 3 | | Jan 2026 | Tauranga mortgage advisers | 40 | 0.53% | 3 | | Feb 2026 | Tauranga mortgage advisers | 30 | 0.37% | 3 | | Mar 2026 | Tauranga mortgage advisers | 40 | 0.49% | 3 | | Apr 2026 | Tauranga mortgage advisers | 30 | 0.44% | 3 | | May 2026 | Tauranga mortgage advisers | 30 | 0.39% | 4 | | Jun 2026 | Tauranga mortgage advisers | 50 | 0.75% | 3 | | Jul 2026 | Tauranga mortgage advisers | 50 | 0.68% | 3 | | Aug 2026 | Tauranga mortgage advisers | 20 | 0.28% | 3 | | Sep 2026 | Tauranga mortgage advisers | — | — | — | ## How is Mortgage IQ measured? Brandwave collects information about searches that people make online using Mortgage IQ’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mortgage iq” ## Which auckland mortgage advisers compete with Mortgage IQ? - [Global Finance](/demand/nz/brands/global-finance): Head-to-head: /demand/nz/compare/global-finance-vs-mortgage-iq - [Mortgage Managers](/demand/nz/brands/mortgage-managers): Head-to-head: /demand/nz/compare/mortgage-iq-vs-mortgage-managers - [iLender](/demand/nz/brands/ilender): Head-to-head: /demand/nz/compare/ilender-vs-mortgage-iq ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Mortgage IQ: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/mortgage-iq This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mortgage-iq. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.