---
title: "Mortgage Field: search popularity and Share of Search in New Zealand"
description: "Mortgage Field provides mortgage advice and home lending services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/mortgage-field"
publisher: "Brandwave"
---

# Mortgage Field: search popularity and Share of Search in New Zealand

Mortgage Field provides mortgage advice and home lending services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Mortgage Field
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among invercargill mortgage advisers**: 13.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Invercargill mortgage advisers | 4 | 13.5% | 50 |

- [Invercargill mortgage advisers](/demand/nz/categories/nz-invercargill-mortgage-advisers)

## How has branded search demand for Mortgage Field changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Mortgage Field in New Zealand rose from 30 to 50.
- Across the 11 months ending August 2026, Mortgage Field’s estimated Share of Search among invercargill mortgage advisers in New Zealand increased from 8.1% to 13.5%.
- Across the 11 months ending August 2026, Mortgage Field’s estimated Share of Search among invercargill mortgage advisers in New Zealand peaked at 15.8% in December 2025 and was lowest at 3% in January 2026.

## How did search popularity change for New Zealand invercargill mortgage advisers in August 2026?

- In August 2026, Your Mortgage Team overtook The Mortgage Hub to rank 2nd among invercargill mortgage advisers in New Zealand, at 29.7%.
- In August 2026, Mortgage Field gained estimated Share of Search among invercargill mortgage advisers in New Zealand, from 6.5% to 13.5%.
- In August 2026, Brenda Nom lost estimated Share of Search among invercargill mortgage advisers in New Zealand, from 35.5% to 29.7%.
- In August 2026, The Mortgage Hub lost estimated Share of Search among invercargill mortgage advisers in New Zealand, from 32.3% to 27%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Invercargill mortgage advisers | 30 | 8.1% | 4 |
| Nov 2025 | Invercargill mortgage advisers | 30 | 9.7% | 4 |
| Dec 2025 | Invercargill mortgage advisers | 30 | 15.8% | 4 |
| Jan 2026 | Invercargill mortgage advisers | 10 | 3% | 4 |
| Feb 2026 | Invercargill mortgage advisers | 20 | 6.1% | 4 |
| Mar 2026 | Invercargill mortgage advisers | 20 | 5.3% | 4 |
| Apr 2026 | Invercargill mortgage advisers | 20 | 5.7% | 4 |
| May 2026 | Invercargill mortgage advisers | 20 | 6.7% | 4 |
| Jun 2026 | Invercargill mortgage advisers | 10 | 3.8% | 4 |
| Jul 2026 | Invercargill mortgage advisers | 20 | 6.5% | 4 |
| Aug 2026 | Invercargill mortgage advisers | 50 | 13.5% | 4 |
| Sep 2026 | Invercargill mortgage advisers | — | — | — |

## How is Mortgage Field measured?

Brandwave collects information about searches that people make online using Mortgage Field’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mortgage field”

## Which invercargill mortgage advisers compete with Mortgage Field?

- [Brenda Nom](/demand/nz/brands/brenda-nom): Head-to-head: /demand/nz/compare/brenda-nom-vs-mortgage-field
- [Your Mortgage Team](/demand/nz/brands/your-mortgage-team): Head-to-head: /demand/nz/compare/mortgage-field-vs-your-mortgage-team
- [The Mortgage Hub](/demand/nz/brands/the-mortgage-hub): Head-to-head: /demand/nz/compare/mortgage-field-vs-the-mortgage-hub

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Mortgage Field: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/mortgage-field

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mortgage-field. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.