---
title: "Morris & Watson: search popularity and Share of Search in New Zealand"
description: "Morris & Watson is a New Zealand jewellery designer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/morris-and-watson"
publisher: "Brandwave"
---

# Morris & Watson: search popularity and Share of Search in New Zealand

Morris & Watson is a New Zealand jewellery designer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Morris & Watson
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among designer jewellery brands**: 13%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| designer jewellery brands | 4 | 13% | 2.9K |

- [NZ designer jewellery brands](/demand/nz/categories/nz-designer-jewellery-brands)

## How has branded search demand for Morris & Watson changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Morris & Watson in New Zealand fell from 6.8K to 2.9K.
- Across the 11 months ending August 2026, Morris & Watson’s estimated Share of Search among designer jewellery brands in New Zealand decreased from 26.2% to 13%.
- Across the 11 months ending August 2026, Morris & Watson’s estimated Share of Search among designer jewellery brands in New Zealand peaked at 38.1% in February 2026 and was lowest at 9.6% in November 2025.
- Across the 11 months ending August 2026, Morris & Watson fell from 1st to 4th among designer jewellery brands in New Zealand.

## How did search popularity change for New Zealand designer jewellery brands in August 2026?

- In August 2026, Stolen Girlfriends Club overtook Zoe & Morgan to take the highest estimated Share of Search among designer jewellery brands in New Zealand, at 26.6%.
- In August 2026, Bare Jewellery overtook Nick Von K to rank 3rd among designer jewellery brands in New Zealand, at 16%.
- In August 2026, Silk & Steel gained estimated Share of Search among designer jewellery brands in New Zealand, from 4.1% to 4.9%.
- In August 2026, Zoe & Morgan lost estimated Share of Search among designer jewellery brands in New Zealand, from 28.7% to 20.6%.
- In August 2026, Nick Von K lost estimated Share of Search among designer jewellery brands in New Zealand, from 13.8% to 12.9%.
- Morris & Watson’s estimated Share of Search among designer jewellery brands in New Zealand has lost ground for 3 months in a row, from 16.3% to 13% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | designer jewellery brands | 6.8K | 26.2% | 1 |
| Nov 2025 | designer jewellery brands | 3.8K | 9.6% | 5 |
| Dec 2025 | designer jewellery brands | 5.5K | 16.1% | 3 |
| Jan 2026 | designer jewellery brands | 10.1K | 33.7% | 1 |
| Feb 2026 | designer jewellery brands | 10.1K | 38.1% | 1 |
| Mar 2026 | designer jewellery brands | 6.7K | 21.2% | 2 |
| Apr 2026 | designer jewellery brands | 3.6K | 17.8% | 3 |
| May 2026 | designer jewellery brands | 3.6K | 16.3% | 3 |
| Jun 2026 | designer jewellery brands | 3.6K | 15.7% | 4 |
| Jul 2026 | designer jewellery brands | 2.9K | 13% | 4 |
| Aug 2026 | designer jewellery brands | 2.9K | 13% | 4 |
| Sep 2026 | designer jewellery brands | — | — | — |

## How is Morris & Watson measured?

Brandwave collects information about searches that people make online using Morris & Watson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “morris and watson jewellery”
- “morris and watson silver”
- “morris watson”

## Which designer jewellery brands compete with Morris & Watson?

- [Stolen Girlfriends Club](/demand/nz/brands/stolen-girlfriends-club): Head-to-head: /demand/nz/compare/morris-and-watson-vs-stolen-girlfriends-club
- [Zoe & Morgan](/demand/nz/brands/zoe-and-morgan): Head-to-head: /demand/nz/compare/morris-and-watson-vs-zoe-and-morgan
- [Bare Jewellery](/demand/nz/brands/bare-jewellery): Head-to-head: /demand/nz/compare/bare-jewellery-vs-morris-and-watson
- [Nick Von K](/demand/nz/brands/nick-von-k): Head-to-head: /demand/nz/compare/morris-and-watson-vs-nick-von-k
- [Meadowlark](/demand/nz/brands/meadowlark): Head-to-head: /demand/nz/compare/meadowlark-vs-morris-and-watson
- [Silk & Steel](/demand/nz/brands/silk-and-steel)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Morris & Watson: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/morris-and-watson

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/morris-and-watson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.