---
title: "More FM: search popularity and Share of Search in New Zealand"
description: "A New Zealand adult contemporary music radio network. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/more-fm"
publisher: "Brandwave"
---

# More FM: search popularity and Share of Search in New Zealand

A New Zealand adult contemporary music radio network. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: More FM
- **Owned by**: MediaWorks
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among radio stations**: 6.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| radio stations | 6 | 6.4% | 14.6K |

- [New Zealand radio stations](/demand/nz/categories/nz-radio-stations)

## How has branded search demand for More FM changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for More FM in New Zealand fell from 17.9K to 14.6K.
- Across the 11 months ending August 2026, More FM’s estimated Share of Search among radio stations in New Zealand decreased from 7.6% to 6.4%.
- Across the 11 months ending August 2026, More FM’s estimated Share of Search among radio stations in New Zealand peaked at 8.1% in February 2026 and was lowest at 6.2% in April 2026.
- Across the 11 months ending August 2026, More FM fell from 5th to 6th among radio stations in New Zealand.

## How did search popularity change for New Zealand radio stations in August 2026?

- In August 2026, Radio Hauraki overtook The Hits to rank 5th among radio stations in New Zealand, at 6.6%.
- In August 2026, The Rock gained estimated Share of Search among radio stations in New Zealand, from 10% to 15%.
- In August 2026, RNZ National lost estimated Share of Search among radio stations in New Zealand, from 24.1% to 20.2%.
- In August 2026, The Hits lost estimated Share of Search among radio stations in New Zealand, from 5.9% to 4.6%.
- In August 2026, The Breeze lost estimated Share of Search among radio stations in New Zealand, from 8.3% to 7.6%.
- In August 2026, Coast lost estimated Share of Search among radio stations in New Zealand, from 5.2% to 4.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | radio stations | 17.9K | 7.6% | 5 |
| Nov 2025 | radio stations | 14.3K | 6.7% | 5 |
| Dec 2025 | radio stations | 12.7K | 6.7% | 5 |
| Jan 2026 | radio stations | 12.3K | 6.6% | 5 |
| Feb 2026 | radio stations | 15.4K | 8.1% | 4 |
| Mar 2026 | radio stations | 17.6K | 7.9% | 4 |
| Apr 2026 | radio stations | 12.9K | 6.2% | 5 |
| May 2026 | radio stations | 15.1K | 7.7% | 5 |
| Jun 2026 | radio stations | 14.5K | 7.6% | 5 |
| Jul 2026 | radio stations | 12.2K | 6.5% | 5 |
| Aug 2026 | radio stations | 14.6K | 6.4% | 6 |
| Sep 2026 | radio stations | — | — | — |

## How is More FM measured?

Brandwave collects information about searches that people make online using More FM’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “breakfast club more fm”
- “live stream more fm”
- “More FM”
- “more fm auckland”
- “more fm breakfast”
- “more fm breakfast club”
- “more fm chch”
- “more fm christchurch”
- “more fm dunedin”
- “more fm just played”
- “more fm listen live”
- “more fm live”
- “more fm live stream”
- “more fm manawatu”
- “more fm northland”
- “more fm nz”
- “more fm playlist”
- “more fm rova”
- “more fm southland”
- “more fm taranaki”
- “more fm waikato”
- “more fm wellington”
- “morefm”
- “rova more fm”

## Which radio stations compete with More FM?

- [Newstalk ZB](/demand/nz/brands/newstalk-zb)
- [RNZ National](/demand/nz/brands/rnz-national)
- [The Rock](/demand/nz/brands/the-rock): Head-to-head: /demand/nz/compare/more-fm-vs-the-rock
- [The Breeze](/demand/nz/brands/the-breeze): Head-to-head: /demand/nz/compare/more-fm-vs-the-breeze
- [Radio Hauraki](/demand/nz/brands/radio-hauraki): Head-to-head: /demand/nz/compare/more-fm-vs-radio-hauraki
- [The Hits](/demand/nz/brands/the-hits): Head-to-head: /demand/nz/compare/more-fm-vs-the-hits
- [ZM](/demand/nz/brands/zm): Head-to-head: /demand/nz/compare/more-fm-vs-zm
- [Coast](/demand/nz/brands/coast)
- [The Edge](/demand/nz/brands/the-edge)
- [Magic](/demand/nz/brands/magic)

## Who owns More FM?

More FM is owned by MediaWorks. Brandwave also tracks Magic, rova, The Breeze, The Edge and The Rock, owned by the same company, in New Zealand.

- [MediaWorks](/demand/nz/companies/mediaworks): Owns 6 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns More FM?

More FM is owned by MediaWorks. Brandwave also tracks Magic, rova, The Breeze, The Edge and The Rock, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "More FM: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/more-fm

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/more-fm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.