---
title: "Moore Wilson's: search popularity and Share of Search in New Zealand"
description: "Moore Wilson's is a specialty grocer in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/moore-wilsons"
publisher: "Brandwave"
---

# Moore Wilson's: search popularity and Share of Search in New Zealand

Moore Wilson's is a specialty grocer in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Moore Wilson's
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among specialty grocers**: 27.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Specialty grocers | 2 | 27.9% | 12.6K |

- [Specialty grocers](/demand/nz/categories/nz-specialty-grocers)

## How has branded search demand for Moore Wilson's changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Moore Wilson's in New Zealand fell from 19K to 12.6K.
- Across the 11 months ending August 2026, Moore Wilson's’ estimated Share of Search among specialty grocers in New Zealand decreased from 35.8% to 27.9%.

## How did search popularity change for New Zealand specialty grocers in August 2026?

- In August 2026, Farro gained estimated Share of Search among specialty grocers in New Zealand, from 58.7% to 62.2%.
- In August 2026, Moore Wilson's lost estimated Share of Search among specialty grocers in New Zealand, from 31.8% to 27.9%.
- Estimated monthly branded searches for Nosh in New Zealand rose 20% over 11 measured months, from 50 to 60 in August 2026.
- Estimated monthly branded searches for Raeward Fresh in New Zealand fell 55.5% over 11 measured months, from 1.6K to 690 in August 2026.
- Estimated monthly branded searches for Huckleberry in New Zealand fell 17.6% over 11 measured months, from 340 to 280 in August 2026.
- Estimated monthly branded searches for Commonsense Organics in New Zealand fell 12.4% over 11 measured months, from 3.9K to 3.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Specialty grocers | 19K | 35.8% | 2 |
| Nov 2025 | Specialty grocers | 19.2K | 32.3% | 2 |
| Dec 2025 | Specialty grocers | 28.6K | 29.4% | 2 |
| Jan 2026 | Specialty grocers | 15.7K | 30.4% | 2 |
| Feb 2026 | Specialty grocers | 15.5K | 31% | 2 |
| Mar 2026 | Specialty grocers | 15.4K | 31.1% | 2 |
| Apr 2026 | Specialty grocers | 18.7K | 35.4% | 2 |
| May 2026 | Specialty grocers | 15.5K | 31.4% | 2 |
| Jun 2026 | Specialty grocers | 12.7K | 29.3% | 2 |
| Jul 2026 | Specialty grocers | 15.3K | 31.8% | 2 |
| Aug 2026 | Specialty grocers | 12.6K | 27.9% | 2 |
| Sep 2026 | Specialty grocers | — | — | — |

## How is Moore Wilson's measured?

Brandwave collects information about searches that people make online using Moore Wilson's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “moore wilsons”
- “moore wilsons near me”
- “moore wilsons new zealand”
- “moore wilsons nz”
- “moore wilsons online”
- “moorewilsons”
- “moorewilsons co nz”
- “moorewilsons nz”

## Which specialty grocers compete with Moore Wilson's?

- [Farro](/demand/nz/brands/farro): Head-to-head: /demand/nz/compare/farro-vs-moore-wilsons
- [Commonsense Organics](/demand/nz/brands/commonsense-organics): Head-to-head: /demand/nz/compare/commonsense-organics-vs-moore-wilsons
- [Raeward Fresh](/demand/nz/brands/raeward-fresh): Head-to-head: /demand/nz/compare/moore-wilsons-vs-raeward-fresh
- [Huckleberry](/demand/nz/brands/huckleberry): Head-to-head: /demand/nz/compare/huckleberry-vs-moore-wilsons
- [Nosh](/demand/nz/brands/nosh): Head-to-head: /demand/nz/compare/moore-wilsons-vs-nosh

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Moore Wilson's: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/moore-wilsons

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/moore-wilsons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.