--- title: "MooGoo: search popularity in New Zealand" description: "An Australian natural skincare brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/moogoo" publisher: "Brandwave" --- # MooGoo: search popularity in New Zealand An Australian natural skincare brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: MooGoo - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among baby skincare brands**: 14.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Baby skincare brands | 3 | 14.5% | 2.9K | - [Baby skincare brands](/demand/nz/categories/nz-baby-skincare-brands) ## Top baby skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MooGoo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. MooGoo is the second most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | QV Skincare | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | MooGoo | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Cetaphil | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Aveeno Baby | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | ecostore | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Weleda | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Mustela | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Gaia Skin Naturals | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Johnson's Baby | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about baby skincare brands - Asked ChatGPT "Which baby skincare brand should I buy in New Zealand?": 1. QV Skincare, 2. Aveeno Baby, 3. MooGoo, 4. Weleda - Asked ChatGPT "What are the best baby skincare brands in New Zealand?": 1. QV Skincare, 2. Cetaphil, 3. MooGoo, 4. Mustela, 5. ecostore - Asked ChatGPT "What's the best baby skincare brand in New Zealand for sensitive skin?": 1. QV Skincare, 2. MooGoo, 3. Cetaphil - Searched Google, AI Overview "nappy cream nz": 1. Weleda - Searched Google, AI Overview "baby skincare brands nz": 1. ecostore, 2. Weleda, 3. MooGoo, 4. Aveeno Baby, 5. QV Skincare, 6. Cetaphil Not named in any answer: Gaia Skin Naturals and Johnson's Baby. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for MooGoo changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for MooGoo in New Zealand rose from 1.6K to 2.9K. - Across the 12 months ending September 2026, MooGoo’s share of searches among baby skincare brands in New Zealand increased from 9.7% to 14.5%. - Across the 12 months ending September 2026, MooGoo’s share of searches among baby skincare brands in New Zealand peaked at 14.5% in September 2026 and was lowest at 9.1% in February 2026. - Across the 12 months ending September 2026, MooGoo rose from 5th to 3rd among baby skincare brands in New Zealand. ## How did search popularity change for New Zealand baby skincare brands in September 2026? - In September 2026, MooGoo gained share of searches among baby skincare brands in New Zealand, from 11.6% to 14.5%. - In September 2026, Cetaphil gained share of searches among baby skincare brands in New Zealand, from 29.3% to 30%. - In September 2026, Mustela lost share of searches among baby skincare brands in New Zealand, from 11.6% to 9.9%. - In September 2026, ecostore lost share of searches among baby skincare brands in New Zealand, from 11.5% to 10.7%. - In September 2026, Weleda lost share of searches among baby skincare brands in New Zealand, from 31.7% to 31%. - Estimated monthly branded searches for Gaia Skin Naturals in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Baby skincare brands | 1.6K | 9.7% | 5 | | Nov 2025 | Baby skincare brands | 1.9K | 11% | 4 | | Dec 2025 | Baby skincare brands | 1.6K | 9.7% | 4 | | Jan 2026 | Baby skincare brands | 1.6K | 9.7% | 4 | | Feb 2026 | Baby skincare brands | 1.3K | 9.1% | 5 | | Mar 2026 | Baby skincare brands | 1.6K | 10.3% | 5 | | Apr 2026 | Baby skincare brands | 1.6K | 10.2% | 5 | | May 2026 | Baby skincare brands | 1.6K | 9.3% | 5 | | Jun 2026 | Baby skincare brands | 1.9K | 10.8% | 5 | | Jul 2026 | Baby skincare brands | 1.9K | 9.7% | 5 | | Aug 2026 | Baby skincare brands | 2.4K | 11.6% | 3 | | Sep 2026 | Baby skincare brands | 2.9K | 14.5% | 3 | ## How are MooGoo’s branded searches counted? Brandwave collects information about searches that people make online using MooGoo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “moogoo” ## Which baby skincare brands compete with MooGoo? - [Weleda](/demand/nz/brands/weleda): Head-to-head: /demand/nz/compare/moogoo-vs-weleda - [Cetaphil](/demand/nz/brands/cetaphil): Head-to-head: /demand/nz/compare/cetaphil-vs-moogoo - [ecostore](/demand/nz/brands/ecostore): Head-to-head: /demand/nz/compare/ecostore-vs-moogoo - [Mustela](/demand/nz/brands/mustela): Head-to-head: /demand/nz/compare/moogoo-vs-mustela - [Aveeno Baby](/demand/nz/brands/aveeno-baby): Head-to-head: /demand/nz/compare/aveeno-baby-vs-moogoo - [QV Skincare](/demand/nz/brands/qv-skincare) - [Gaia Skin Naturals](/demand/nz/brands/gaia-skin-naturals) - [Johnson's Baby](/demand/nz/brands/johnsons-baby) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "MooGoo: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/moogoo This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/moogoo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.