--- title: "Moog: search popularity in New Zealand" description: "Moog makes analog synthesizers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/moog" publisher: "Brandwave" --- # Moog: search popularity in New Zealand Moog makes analog synthesizers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Moog - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among synthesizer brands**: 16% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Synthesizer brands | 3 | 16% | 460 | | Drum machine brands | 2 | 21.3% | 460 | - [Synthesizer brands](/demand/nz/categories/nz-synthesizer-brands) - [Drum machine brands](/demand/nz/categories/nz-drum-machine-brands) ## Top synthesizer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Moog was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Moog is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Korg | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Roland | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Arturia | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Yamaha | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Moog | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Sequential | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Novation | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about synthesizer brands - Asked ChatGPT "Which synthesizer brand should I buy in New Zealand?": 1. Korg, 2. Roland, 3. Yamaha, 4. Arturia, 5. Sequential - Asked ChatGPT "What are the best synthesizer brands in New Zealand?": 1. Korg, 2. Roland, 3. Moog, 4. Sequential, 5. Arturia, 6. Yamaha, 7. Novation - Asked ChatGPT "What's the best synthesizer brand in New Zealand for music making?": 1. Korg, 2. Roland, 3. Yamaha, 4. Arturia, 5. Moog - Searched Google, AI Overview "best synthesizer": 1. Arturia, 2. Korg, 3. Moog, 4. Yamaha, 5. Roland - Searched Google, AI Overview "synthesizer for beginners": 1. Korg, 2. Arturia, 3. Roland, 4. Yamaha Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Moog changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Moog in New Zealand held steady, from 470 to 460. - Across the 12 months ending September 2026, Moog’s share of searches among synthesizer brands in New Zealand decreased from 17.4% to 16%. - Across the 12 months ending September 2026, Moog’s share of searches among synthesizer brands in New Zealand peaked at 17.4% in October 2025 and was lowest at 9% in November 2025. - Across the 12 months ending September 2026, Moog rose from 4th to 3rd among synthesizer brands in New Zealand. - Across the 12 months ending September 2026, Moog’s share of searches among drum machine brands in New Zealand peaked at 21.3% in September 2026 and was lowest at 11.3% in November 2025. ## How did search popularity change for New Zealand synthesizer brands in September 2026? - In September 2026, Moog overtook Novation to rank 3rd among synthesizer brands in New Zealand, with 16% of the searches. - In September 2026, Yamaha overtook Arturia to rank 5th among synthesizer brands in New Zealand, with 9.1% of the searches. - In September 2026, Sequential gained share of searches among synthesizer brands in New Zealand, from 20% to 20.6%. - In September 2026, Korg lost share of searches among synthesizer brands in New Zealand, from 36.6% to 32.1%. - In September 2026, Arturia lost share of searches among synthesizer brands in New Zealand, from 8.8% to 7.3%. - Estimated monthly branded searches for Roland in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026. ## How did search popularity change for New Zealand drum machine brands in September 2026? - In September 2026, Akai overtook Arturia and Alesis to rank 3rd among drum machine brands in New Zealand, with 9.7% of the searches. - In September 2026, Moog gained share of searches among drum machine brands in New Zealand, from 15.8% to 21.3%. - In September 2026, Korg lost share of searches among drum machine brands in New Zealand, from 46.2% to 42.6%. - In September 2026, Alesis lost share of searches among drum machine brands in New Zealand, from 9.4% to 7.4%. - In September 2026, Arturia lost share of searches among drum machine brands in New Zealand, from 11.1% to 9.7%. - Estimated monthly branded searches for Roland in New Zealand fell 54.5% over 12 measured months, from 110 to 50 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Synthesizer brands | 470 | 17.4% | 4 | | Nov 2025 | Synthesizer brands | 230 | 9% | 5 | | Dec 2025 | Synthesizer brands | 320 | 14.3% | 3 | | Jan 2026 | Synthesizer brands | 260 | 12.1% | 4 | | Feb 2026 | Synthesizer brands | 260 | 11.9% | 5 | | Mar 2026 | Synthesizer brands | 350 | 12.5% | 4 | | Apr 2026 | Synthesizer brands | 350 | 13% | 4 | | May 2026 | Synthesizer brands | 400 | 14.1% | 4 | | Jun 2026 | Synthesizer brands | 350 | 13.5% | 4 | | Jul 2026 | Synthesizer brands | 310 | 12.5% | 4 | | Aug 2026 | Synthesizer brands | 370 | 12.5% | 4 | | Sep 2026 | Synthesizer brands | 460 | 16% | 3 | | Oct 2025 | Drum machine brands | 470 | 20.8% | 2 | | Nov 2025 | Drum machine brands | 230 | 11.3% | 4 | | Dec 2025 | Drum machine brands | 320 | 16.8% | 2 | | Jan 2026 | Drum machine brands | 260 | 13.3% | 4 | | Feb 2026 | Drum machine brands | 260 | 15.7% | 3 | | Mar 2026 | Drum machine brands | 350 | 17.2% | 2 | | Apr 2026 | Drum machine brands | 350 | 17% | 2 | | May 2026 | Drum machine brands | 400 | 18.3% | 2 | | Jun 2026 | Drum machine brands | 350 | 16.8% | 2 | | Jul 2026 | Drum machine brands | 310 | 15.2% | 2 | | Aug 2026 | Drum machine brands | 370 | 15.8% | 2 | | Sep 2026 | Drum machine brands | 460 | 21.3% | 2 | ## How are Moog’s branded searches counted? Brandwave collects information about searches that people make online using Moog’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “moog” - “moog synthesizer” ## Which synthesizer brands compete with Moog? - [Korg](/demand/nz/brands/korg): Head-to-head: /demand/nz/compare/korg-vs-moog - [Sequential](/demand/nz/brands/sequential): Head-to-head: /demand/nz/compare/moog-vs-sequential - [Novation](/demand/nz/brands/novation): Head-to-head: /demand/nz/compare/moog-vs-novation - [Yamaha](/demand/nz/brands/yamaha): Head-to-head: /demand/nz/compare/moog-vs-yamaha - [Arturia](/demand/nz/brands/arturia): Head-to-head: /demand/nz/compare/arturia-vs-moog - [Roland](/demand/nz/brands/roland) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Moog: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/moog This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/moog. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.